1 00:00:00,050 --> 00:00:01,820 Carol Cox: How do you create a signature talk that 2 00:00:01,820 --> 00:00:04,310 attracts paid speaking opportunities? 3 00:00:04,310 --> 00:00:05,660 That's where you're going to hear in our 4 00:00:05,660 --> 00:00:07,640 conversation with client Cherlotte 5 00:00:07,640 --> 00:00:09,980 McCullough on this episode of the Speaking 6 00:00:09,980 --> 00:00:15,870 Your Brand podcast. 7 00:00:15,870 --> 00:00:18,090 More and more women are making an impact by 8 00:00:18,090 --> 00:00:20,820 starting businesses, running for office and 9 00:00:20,820 --> 00:00:22,800 speaking up for what matters. 10 00:00:22,830 --> 00:00:25,050 With my background as a TV political 11 00:00:25,050 --> 00:00:27,930 analyst, entrepreneur and speaker, I 12 00:00:27,930 --> 00:00:30,390 interview and coach purpose driven women to 13 00:00:30,390 --> 00:00:32,910 shape their brands, grow their companies, 14 00:00:32,910 --> 00:00:35,550 and become recognized as influencers in 15 00:00:35,550 --> 00:00:38,910 their field. This is speaking your brand, 16 00:00:38,910 --> 00:00:41,400 your place to learn how to persuasively 17 00:00:41,400 --> 00:00:44,670 communicate your message to your audience. 18 00:00:46,440 --> 00:00:50,520 Diane Diaz: Speaking is a great way to generate leads for 19 00:00:50,520 --> 00:00:54,330 your business, but speaking itself can also 20 00:00:54,330 --> 00:00:56,430 be a revenue stream for your business. 21 00:00:56,460 --> 00:00:58,350 I'm Diane Diaz and I am lead speaking coach 22 00:00:58,350 --> 00:01:00,300 with speaking your brand, and that is what 23 00:01:00,300 --> 00:01:02,100 we're going to be talking about today. 24 00:01:02,100 --> 00:01:04,170 We're going to be talking about getting out 25 00:01:04,170 --> 00:01:06,420 there, speaking, building visibility, but 26 00:01:06,420 --> 00:01:08,760 then also using your signature talk and 27 00:01:08,760 --> 00:01:11,400 creating a signature talk that can help you 28 00:01:11,400 --> 00:01:14,190 actually get paid speaking gigs. 29 00:01:14,190 --> 00:01:15,690 So we're going to be talking about that 30 00:01:15,690 --> 00:01:18,420 today with our guest, Cherlette McCullough. 31 00:01:18,450 --> 00:01:21,480 Shirley is a licensed marriage and family 32 00:01:21,480 --> 00:01:23,310 therapist, and we definitely need people 33 00:01:23,310 --> 00:01:25,440 like her out there speaking and sharing her 34 00:01:25,440 --> 00:01:28,530 message. So welcome to the podcast, Shirley. 35 00:01:28,710 --> 00:01:31,650 Cherlette McCullough: Thank you, Diane, I'm excited to be here to 36 00:01:31,650 --> 00:01:32,910 talk to you today. 37 00:01:33,120 --> 00:01:36,030 Diane Diaz: I am so excited to have you and for our 38 00:01:36,030 --> 00:01:38,430 audience to hear from you now. 39 00:01:38,670 --> 00:01:40,320 Take a minute before we jump into things. 40 00:01:40,320 --> 00:01:42,420 And, you know, I mentioned you're a licensed 41 00:01:42,420 --> 00:01:44,520 marriage and family therapist, but tell us a 42 00:01:44,520 --> 00:01:46,440 little bit more about what you do, who you 43 00:01:46,440 --> 00:01:48,120 work with and how you help them so we can 44 00:01:48,120 --> 00:01:49,800 get some idea of what you do. 45 00:01:49,950 --> 00:01:52,620 Cherlette McCullough: Absolutely. So I am a marriage and family 46 00:01:52,620 --> 00:01:54,270 therapist, a licensed mental health 47 00:01:54,270 --> 00:01:56,910 therapist here in the Orlando area. 48 00:01:56,910 --> 00:02:00,000 And my niche, or the population that I work 49 00:02:00,000 --> 00:02:02,310 with are specialize with specialize in is 50 00:02:02,310 --> 00:02:04,590 with women and with couples. 51 00:02:04,590 --> 00:02:08,100 So all couples of all kinds, um, seasoned 52 00:02:08,100 --> 00:02:10,470 couples as well as new couples. 53 00:02:10,470 --> 00:02:15,000 So all couples around, um, relational things 54 00:02:15,000 --> 00:02:16,410 going on with the relationships. 55 00:02:16,410 --> 00:02:18,630 And sometimes people feel like that's 56 00:02:18,630 --> 00:02:21,180 something that doesn't have to do with 57 00:02:21,180 --> 00:02:23,880 mental health or any of those things. 58 00:02:23,880 --> 00:02:25,410 But it has so much to do. 59 00:02:25,410 --> 00:02:27,660 How we show up in relationships, how we 60 00:02:27,660 --> 00:02:29,790 treat ourselves, how we treat others, our 61 00:02:29,790 --> 00:02:32,160 expectations, how we handle conflict. 62 00:02:32,160 --> 00:02:34,260 All of that stuff can come from our 63 00:02:34,260 --> 00:02:37,110 childhood or experiences that we've had in 64 00:02:37,110 --> 00:02:39,060 our relationships. So that's what I do in my 65 00:02:39,060 --> 00:02:42,150 practice. I also do a number of advocacy 66 00:02:42,150 --> 00:02:43,920 awareness things in our communities. 67 00:02:43,920 --> 00:02:46,590 I serve on a few boards and committees in 68 00:02:46,590 --> 00:02:49,320 our community, because I feel that mental 69 00:02:49,320 --> 00:02:51,990 health services should be accessible for 70 00:02:51,990 --> 00:02:53,940 everyone, no matter your socioeconomic 71 00:02:53,940 --> 00:02:57,420 status. Um, and through my work, I try to 72 00:02:57,420 --> 00:02:58,290 deliver that. 73 00:02:59,100 --> 00:03:02,790 Diane Diaz: Yes. And, you know, I feel like even in 74 00:03:02,790 --> 00:03:04,440 particular, in the time we're living in, 75 00:03:04,440 --> 00:03:07,200 your services are so greatly needed because 76 00:03:07,200 --> 00:03:08,640 there's a lot of things going on. 77 00:03:08,640 --> 00:03:10,620 And I think that, you know, mental health 78 00:03:10,620 --> 00:03:13,050 counseling, like you said, is beneficial 79 00:03:13,050 --> 00:03:14,820 regardless of what the situation is. 80 00:03:14,850 --> 00:03:17,100 And, you know, there's the expression how we 81 00:03:17,100 --> 00:03:18,750 do anything is how we do everything right. 82 00:03:18,750 --> 00:03:21,180 And so how people navigate their personal 83 00:03:21,180 --> 00:03:23,460 relationships then infiltrates the workplace 84 00:03:23,460 --> 00:03:25,080 and everything else. So absolutely. 85 00:03:25,080 --> 00:03:27,030 So it's it's important work that you're 86 00:03:27,030 --> 00:03:29,310 doing. And so I'm for one, I'm glad you're 87 00:03:29,310 --> 00:03:30,570 out there sharing your voice. 88 00:03:30,570 --> 00:03:34,530 Now, you and I worked together, I believe, 89 00:03:34,530 --> 00:03:36,090 back in December of last year. 90 00:03:36,090 --> 00:03:39,180 But tell me a little bit, what was your 91 00:03:39,180 --> 00:03:42,150 speaking experience before you and I worked 92 00:03:42,150 --> 00:03:44,400 together? Were you out there speaking? 93 00:03:44,400 --> 00:03:45,900 How frequently were you speaking? 94 00:03:45,900 --> 00:03:47,250 What was it like? 95 00:03:47,280 --> 00:03:51,270 Cherlette McCullough: So prior to us working together, Diane, I was 96 00:03:51,270 --> 00:03:54,060 in the community speaking, doing different, 97 00:03:54,060 --> 00:03:55,980 uh, speaking engagements, facilitating 98 00:03:55,980 --> 00:03:58,830 different workshops and things like that. 99 00:03:58,830 --> 00:04:02,970 And it was going well, but it wasn't going 100 00:04:02,970 --> 00:04:05,250 well, if I could say that, you know. 101 00:04:05,250 --> 00:04:08,520 So I wanted to one of the reasons why I 102 00:04:08,520 --> 00:04:12,270 reached out to you and wanted to know what 103 00:04:12,270 --> 00:04:14,940 you do specifically and talk to you about 104 00:04:14,940 --> 00:04:16,140 what I really wanted. 105 00:04:16,140 --> 00:04:19,140 So back then, what I really wanted was I 106 00:04:19,140 --> 00:04:21,360 wanted to take my speaking engagements or my 107 00:04:21,360 --> 00:04:24,600 speaking speeches or presentations to the 108 00:04:24,600 --> 00:04:27,810 next level. So at that time, I felt like I 109 00:04:27,810 --> 00:04:29,220 was kind of stagnant. 110 00:04:29,220 --> 00:04:31,260 You know, I knew the information that I 111 00:04:31,260 --> 00:04:34,620 wanted to, um, relate to people, but I just 112 00:04:34,620 --> 00:04:36,930 didn't know how to relay it at a higher 113 00:04:36,930 --> 00:04:40,620 level. And sometimes people feel embarrassed 114 00:04:40,620 --> 00:04:44,340 to say that, or sometimes people feel like, 115 00:04:44,340 --> 00:04:45,450 I don't know what to say. 116 00:04:45,450 --> 00:04:47,640 I just know I want something different. 117 00:04:47,640 --> 00:04:50,700 And talking to you, you were able to really 118 00:04:50,700 --> 00:04:53,070 guide me in that place of sure that this is 119 00:04:53,070 --> 00:04:54,090 what you really want. 120 00:04:54,090 --> 00:04:55,710 You know, I felt comfortable with you. 121 00:04:55,710 --> 00:04:58,140 I felt that I could really express what I 122 00:04:58,140 --> 00:05:00,840 wanted out of us meeting if we're going to 123 00:05:00,840 --> 00:05:01,860 work together. 124 00:05:01,860 --> 00:05:03,990 I felt like I could be candid with you about 125 00:05:03,990 --> 00:05:07,140 that, you know? And so that's really what I 126 00:05:07,140 --> 00:05:09,900 wanted. I wanted to continue doing public 127 00:05:09,900 --> 00:05:11,580 speaking and speaking to different 128 00:05:11,580 --> 00:05:14,010 populations, but I wanted to take my 129 00:05:14,010 --> 00:05:17,130 speeches or my presentations up to the next 130 00:05:17,130 --> 00:05:19,500 level. So with the information that I was 131 00:05:19,500 --> 00:05:22,440 sharing, how I delivered it, and really 132 00:05:22,440 --> 00:05:25,020 thinking about how is this going to resonate 133 00:05:25,020 --> 00:05:28,020 with the, um, audience that I want to 134 00:05:28,020 --> 00:05:28,980 present to? 135 00:05:29,430 --> 00:05:31,320 Diane Diaz: Yes, yes, I love that. 136 00:05:31,320 --> 00:05:32,580 You know, I think you're right. I think it's 137 00:05:32,580 --> 00:05:34,020 hard sometimes to say. 138 00:05:34,020 --> 00:05:36,390 And regardless of what we're doing to say, I 139 00:05:36,390 --> 00:05:37,560 think it could be better. 140 00:05:37,560 --> 00:05:39,420 And I think I need someone to help me make 141 00:05:39,420 --> 00:05:41,250 it better. So it's, you know, that's a hard 142 00:05:41,250 --> 00:05:44,100 thing to say, but but, you know, you 143 00:05:44,100 --> 00:05:45,210 obviously had all the. 144 00:05:45,310 --> 00:05:47,170 Experience that you brought to this your 145 00:05:47,170 --> 00:05:49,090 knowledge. You were out there speaking like 146 00:05:49,090 --> 00:05:50,200 you said and doing workshops. 147 00:05:50,200 --> 00:05:52,450 So it's not that you hadn't spoken, but you 148 00:05:52,450 --> 00:05:55,330 at least recognized maybe this could be more 149 00:05:55,330 --> 00:05:57,550 impactful and have a have a bigger impact. 150 00:05:57,550 --> 00:06:00,190 And I don't know if at the time, were you 151 00:06:00,190 --> 00:06:02,620 thinking about paid speaking engagements? 152 00:06:02,620 --> 00:06:05,260 Cherlette McCullough: Well, you know, I was thinking about that, 153 00:06:05,320 --> 00:06:10,450 um, Diane. But in being specific, I wanted 154 00:06:10,630 --> 00:06:13,630 paid, um, speaking engagements. 155 00:06:13,630 --> 00:06:15,610 That was over a certain amount. 156 00:06:15,610 --> 00:06:18,730 I couldn't get over the hump of a certain 157 00:06:18,730 --> 00:06:21,940 amount, like, I can't I can't get over this 158 00:06:21,940 --> 00:06:25,270 amount, you know, and then just, you know, 159 00:06:25,270 --> 00:06:27,880 honestly, after we worked on my signature 160 00:06:27,880 --> 00:06:32,560 speech and really changed some things, I 161 00:06:32,560 --> 00:06:37,570 automatically, um, attracted different, um, 162 00:06:37,570 --> 00:06:40,570 businesses. I attracted different people, 163 00:06:40,570 --> 00:06:42,970 different entities that was interested in me 164 00:06:42,970 --> 00:06:45,100 coming to speak to them about the different 165 00:06:45,100 --> 00:06:46,210 topics that I had. 166 00:06:46,240 --> 00:06:49,870 I mean, that one place that I spoke at, you 167 00:06:49,870 --> 00:06:51,280 know, we worked on the speech together for 168 00:06:51,280 --> 00:06:54,370 this one, um, specific engagement that I had 169 00:06:54,370 --> 00:06:57,340 and from that one, that one that you helped 170 00:06:57,340 --> 00:07:00,700 me with, right. That one I got about four 171 00:07:00,700 --> 00:07:03,880 more. And then this past week, honestly, I 172 00:07:03,880 --> 00:07:04,990 can show you the emails. 173 00:07:04,990 --> 00:07:08,140 Honestly, this past week I had to turn down 174 00:07:08,140 --> 00:07:10,510 three because I just don't have the 175 00:07:10,510 --> 00:07:13,690 capacity. Diane and I just don't have it. 176 00:07:13,690 --> 00:07:15,310 But that one. 177 00:07:16,050 --> 00:07:19,140 Presentation that we did back in January. 178 00:07:19,140 --> 00:07:22,620 That one, it just it's like it exploded, 179 00:07:22,620 --> 00:07:24,900 honestly. It just exploded from there. 180 00:07:24,900 --> 00:07:29,400 And I think I've referred a few women to you 181 00:07:29,400 --> 00:07:31,830 because from those engagements they were 182 00:07:31,830 --> 00:07:33,930 asking like, how did you learn to do that? 183 00:07:33,930 --> 00:07:35,250 Or who taught you that? 184 00:07:35,250 --> 00:07:38,040 And it's like, it's not about learning how 185 00:07:38,040 --> 00:07:40,140 to speak so much, you know, because some of 186 00:07:40,140 --> 00:07:42,480 us, we know how to and some of us have 187 00:07:42,480 --> 00:07:44,280 gotten over that fear of getting up. 188 00:07:44,280 --> 00:07:45,840 We're still nervous, but we've gotten over 189 00:07:45,840 --> 00:07:48,570 that fear of getting up and presenting to 190 00:07:48,570 --> 00:07:49,650 different audiences. 191 00:07:49,650 --> 00:07:53,160 But how do we say, how do we make what we're 192 00:07:53,160 --> 00:07:58,590 saying believable and impactful, and have 193 00:07:58,590 --> 00:08:00,780 takeaways that people can take away and 194 00:08:00,780 --> 00:08:02,880 share in their personal life as well as 195 00:08:02,880 --> 00:08:05,820 their professional life? And I feel that my 196 00:08:05,820 --> 00:08:07,860 signature speech, you are able to help me do 197 00:08:07,860 --> 00:08:09,330 that. I'm really proud of it. 198 00:08:09,330 --> 00:08:11,610 I mean, I'm really proud of that, um, 199 00:08:11,610 --> 00:08:13,050 signature speech. It's almost time for me to 200 00:08:13,050 --> 00:08:14,040 work on a different one. 201 00:08:14,670 --> 00:08:16,890 Diane Diaz: Well, first of all, you should be very proud. 202 00:08:16,890 --> 00:08:19,440 And so just to for our listeners to give 203 00:08:19,440 --> 00:08:21,030 them a little history here. 204 00:08:21,030 --> 00:08:23,460 So you and I worked together in December and 205 00:08:23,460 --> 00:08:25,830 you had a specific event coming up, which 206 00:08:25,830 --> 00:08:28,350 was a leadership summit here locally. 207 00:08:28,350 --> 00:08:29,970 Right. And then that was going to take place 208 00:08:29,970 --> 00:08:32,700 in January. So we worked on that talk, and I 209 00:08:32,700 --> 00:08:34,980 want to dig into like what that was and why 210 00:08:34,980 --> 00:08:36,960 there was some magic in there that then led 211 00:08:36,960 --> 00:08:38,820 to these other speaking engagements. 212 00:08:38,820 --> 00:08:41,940 But then I actually was able I don't often 213 00:08:41,940 --> 00:08:45,390 get to see the clients I work with on their 214 00:08:45,390 --> 00:08:47,070 talk. I don't often get to see them deliver 215 00:08:47,070 --> 00:08:48,180 their talks in person. 216 00:08:48,180 --> 00:08:50,730 So it was a unique privilege and a such a 217 00:08:50,730 --> 00:08:52,950 pleasure for me to be able to come to that 218 00:08:52,950 --> 00:08:55,980 event and see you on the stage. 219 00:08:56,130 --> 00:09:00,810 Yes, all your glory and beautiful suit and 220 00:09:00,810 --> 00:09:04,650 you just, I mean, you you blew it out of the 221 00:09:04,650 --> 00:09:06,480 water. You did such a great job. 222 00:09:06,480 --> 00:09:09,540 Now, when we worked on that talk, you're 223 00:09:09,540 --> 00:09:11,130 very welcome. And when we worked on that 224 00:09:11,130 --> 00:09:14,910 talk, one thing that, that we, we came up 225 00:09:14,910 --> 00:09:19,020 with was this idea of having this activity 226 00:09:19,020 --> 00:09:21,270 that the audience would participate in. 227 00:09:21,270 --> 00:09:23,610 So you want to tell us a little bit about 228 00:09:23,610 --> 00:09:25,650 the talk, like what was it about and what 229 00:09:25,650 --> 00:09:27,990 was the thing that was sort of the audience 230 00:09:27,990 --> 00:09:30,570 engagement piece that you had them do at the 231 00:09:30,570 --> 00:09:31,980 beginning and at the end? 232 00:09:31,980 --> 00:09:33,120 So tell us about that. 233 00:09:33,120 --> 00:09:35,010 Cherlette McCullough: Yeah. So that was exciting to me. 234 00:09:35,010 --> 00:09:36,510 I think I was more excited than the 235 00:09:36,510 --> 00:09:38,640 audience. I was so excited to deliver it 236 00:09:38,640 --> 00:09:40,830 because it it just did a lot for me. 237 00:09:40,830 --> 00:09:45,900 But the talk was about leadership, about how 238 00:09:45,900 --> 00:09:48,660 do you lead, what type of leader are you? 239 00:09:48,660 --> 00:09:52,290 And I wanted to leave them with some type of 240 00:09:52,290 --> 00:09:55,500 tool or some type of thought to think about 241 00:09:55,500 --> 00:09:56,850 how do I leave? 242 00:09:56,850 --> 00:09:58,980 Why am I leading this way? 243 00:09:58,980 --> 00:10:00,780 You know, am I being honest with myself 244 00:10:00,780 --> 00:10:02,100 about how I show up? 245 00:10:02,100 --> 00:10:03,510 So we did. 246 00:10:03,510 --> 00:10:06,750 The topic was self from selfie to self 247 00:10:06,750 --> 00:10:10,110 reflection. And I thought that topic, Diane, 248 00:10:10,110 --> 00:10:13,200 was so catchy because all of us do selfies 249 00:10:13,200 --> 00:10:14,910 right now. You know, everywhere we go, 250 00:10:14,910 --> 00:10:17,520 leadership summits, workshops, wherever we 251 00:10:17,520 --> 00:10:19,560 are, we're doing, uh, selfies. 252 00:10:19,560 --> 00:10:21,870 So that topic was really good. 253 00:10:21,870 --> 00:10:25,290 And then the activity at the beginning was 254 00:10:25,290 --> 00:10:26,670 something that I really wanted. 255 00:10:26,700 --> 00:10:29,640 I wanted it to be engaging with people. 256 00:10:29,640 --> 00:10:33,120 So the activity at the beginning was really 257 00:10:33,120 --> 00:10:36,480 good. And it was, hold up your cell phones, 258 00:10:36,480 --> 00:10:39,150 right? I asked them to take out their cell 259 00:10:39,150 --> 00:10:41,010 phones, and that wasn't hard because 260 00:10:41,010 --> 00:10:43,230 everybody had their cell phones out already. 261 00:10:43,230 --> 00:10:45,720 I asked them to hold up their cell phones, 262 00:10:45,720 --> 00:10:47,700 and they did hold the cell phones up. 263 00:10:47,700 --> 00:10:50,940 And I asked them if something happened to 264 00:10:50,940 --> 00:10:52,830 this little thing right here. 265 00:10:52,830 --> 00:10:55,410 Right. If something happened to this, how 266 00:10:55,410 --> 00:10:59,070 soon would you leave to go and get it fixed? 267 00:10:59,070 --> 00:11:01,080 How soon would you get this fixed? 268 00:11:01,080 --> 00:11:03,390 How how would this interrupt your day? 269 00:11:03,390 --> 00:11:05,970 How would it impact your life if this little 270 00:11:05,970 --> 00:11:08,610 gadget right here stop working? 271 00:11:08,610 --> 00:11:11,280 If there was some type of malfunction and 272 00:11:11,280 --> 00:11:13,050 just about everybody in the room was saying, 273 00:11:13,050 --> 00:11:15,120 you know, like immediately, you know, I 274 00:11:15,120 --> 00:11:17,100 would go and get it fixed, like I would 275 00:11:17,100 --> 00:11:18,600 leave here like immediately. 276 00:11:18,600 --> 00:11:21,030 And then I asked the question of, why don't 277 00:11:21,030 --> 00:11:23,730 we do that when we have things going on in 278 00:11:23,730 --> 00:11:26,040 our minds, when we're very stressed out, 279 00:11:26,040 --> 00:11:28,590 when we recognize there are things going on 280 00:11:28,590 --> 00:11:32,400 with us that is causing us to not operate in 281 00:11:32,400 --> 00:11:35,070 our normal way of functioning, you know? 282 00:11:35,070 --> 00:11:37,080 And everybody was engaged about that. 283 00:11:37,080 --> 00:11:39,000 And then I asked them to go ahead and take a 284 00:11:39,000 --> 00:11:40,560 selfie as well. 285 00:11:40,560 --> 00:11:42,600 And that was something everybody loved. 286 00:11:42,600 --> 00:11:43,950 I looked over the audience. 287 00:11:43,950 --> 00:11:45,480 It was over 300 people there. 288 00:11:45,600 --> 00:11:47,430 I looked over the audience and you should 289 00:11:47,430 --> 00:11:49,650 have seen everyone smiling and just, you 290 00:11:49,650 --> 00:11:51,420 know, taking selfies together. 291 00:11:51,420 --> 00:11:53,880 And then we went through the presentation, 292 00:11:53,880 --> 00:11:59,730 which was the ABCs or the framework of, um, 293 00:11:59,730 --> 00:12:00,990 functional leadership. 294 00:12:00,990 --> 00:12:04,350 Right. So and the first letter was the ABCs 295 00:12:04,350 --> 00:12:05,430 of ace. 296 00:12:05,430 --> 00:12:07,260 I'm sorry, not ABC was the ace. 297 00:12:07,260 --> 00:12:10,860 How do I ace my leadership style and all that 298 00:12:10,860 --> 00:12:12,600 stuff? So the first letter A was 299 00:12:12,600 --> 00:12:15,150 accountability C was for. 300 00:12:15,650 --> 00:12:18,470 Courage and E was for elevation. 301 00:12:18,470 --> 00:12:21,560 And they literally I mean, they love, love, 302 00:12:21,560 --> 00:12:22,850 love love loved it. 303 00:12:22,850 --> 00:12:25,790 And then at the end, I asked them to take 304 00:12:25,790 --> 00:12:27,620 that selfie out that they took at the 305 00:12:27,620 --> 00:12:30,830 beginning. And we just had an affirmation of 306 00:12:30,830 --> 00:12:32,480 speaking to that person about their 307 00:12:32,480 --> 00:12:34,760 leadership style. And you know, what they're 308 00:12:34,760 --> 00:12:36,980 going to do going forward for themselves as 309 00:12:36,980 --> 00:12:38,720 well as the people that they lead. 310 00:12:38,720 --> 00:12:41,990 And it was one I mean, yesterday I was at an 311 00:12:41,990 --> 00:12:44,750 event and someone came up to me and talked 312 00:12:44,750 --> 00:12:46,970 about that signature speech at that event. 313 00:12:46,970 --> 00:12:49,340 So it was very impactful. 314 00:12:49,340 --> 00:12:52,970 I think it resonated with so many people 315 00:12:52,970 --> 00:12:55,610 there, um, in the audience. 316 00:12:55,610 --> 00:12:58,310 And that's really what I wanted. 317 00:12:58,310 --> 00:13:00,500 I wanted something that was modern, 318 00:13:00,500 --> 00:13:04,100 something that was very impactful, something 319 00:13:04,100 --> 00:13:05,750 that was relatable. 320 00:13:06,110 --> 00:13:09,890 And it's hard to do that sometimes when you 321 00:13:09,890 --> 00:13:11,840 don't have the skills like you have Diane, 322 00:13:11,840 --> 00:13:14,810 you know, but, you know, it was won. 323 00:13:14,810 --> 00:13:16,790 That speech is one that I feel that was very 324 00:13:16,790 --> 00:13:19,610 relatable. I felt it was impactful, and I 325 00:13:19,610 --> 00:13:22,670 felt that it was something that everyone in 326 00:13:22,670 --> 00:13:26,450 the room could take away from, um, could to 327 00:13:26,450 --> 00:13:28,880 have. They had takeaways from that 328 00:13:28,880 --> 00:13:29,870 presentation. 329 00:13:29,990 --> 00:13:32,750 Diane Diaz: Yes, I agree, and I was there, as I said, and 330 00:13:32,750 --> 00:13:34,430 I was in the back of the very back of the 331 00:13:34,430 --> 00:13:36,500 room. So I got to not only which was good 332 00:13:36,530 --> 00:13:38,600 because I got to not only see you, but I got 333 00:13:38,600 --> 00:13:40,880 to see everybody in the in the audience and 334 00:13:40,880 --> 00:13:42,650 what they were doing, which is nice as a 335 00:13:42,650 --> 00:13:44,930 speaking coach, to not only be able to see 336 00:13:44,930 --> 00:13:46,940 the speaker that you worked with, but also 337 00:13:46,940 --> 00:13:49,280 to see how people are reacting to this 338 00:13:49,280 --> 00:13:50,540 activity, to the content. 339 00:13:50,540 --> 00:13:52,520 So I was able to see everybody being 340 00:13:52,520 --> 00:13:54,830 involved, like hanging on the edge of their 341 00:13:54,830 --> 00:13:56,330 seat, waiting to hear what you were going to 342 00:13:56,330 --> 00:13:58,340 say. So that was beautiful. 343 00:13:58,340 --> 00:14:01,400 But I love that activity because this is 344 00:14:01,400 --> 00:14:02,660 what, you know when we're talking about, 345 00:14:02,660 --> 00:14:04,220 like how to create a signature talk that 346 00:14:04,220 --> 00:14:07,040 attracts paid speaking opportunities. 347 00:14:07,040 --> 00:14:09,080 It has to have something, like you said that 348 00:14:09,080 --> 00:14:11,210 really grabs them. And there's a lot of 349 00:14:11,210 --> 00:14:13,280 leadership talks and you know, leadership. 350 00:14:13,280 --> 00:14:15,530 There's you know, so many people speak on 351 00:14:15,530 --> 00:14:19,160 that. But how do you take that idea and make 352 00:14:19,160 --> 00:14:22,430 it timely and make it fun and relevant and 353 00:14:22,430 --> 00:14:25,790 interesting in a way that's going to help 354 00:14:25,790 --> 00:14:29,540 them remember what you talked about and then 355 00:14:29,540 --> 00:14:31,310 have them tell other people so that then 356 00:14:31,310 --> 00:14:33,410 you're now attracting other opportunities so 357 00:14:33,410 --> 00:14:36,800 that that selfie activity that's timely 358 00:14:36,800 --> 00:14:38,780 because we're all taking selfies all the 359 00:14:38,780 --> 00:14:42,200 time. Also, that idea of selfie to self 360 00:14:42,200 --> 00:14:44,180 reflection, we are all of us. 361 00:14:44,180 --> 00:14:45,920 And I'm I'm as guilty as anyone. 362 00:14:45,920 --> 00:14:47,930 We're all self-absorbed, right? 363 00:14:47,930 --> 00:14:50,630 Yes. And so turning it from being 364 00:14:50,630 --> 00:14:53,690 self-absorbed to self reflection, which is 365 00:14:53,690 --> 00:14:56,060 the key to being an effective leader. 366 00:14:56,060 --> 00:14:58,640 So it just does a nice job of playing on 367 00:14:58,640 --> 00:15:03,440 something that's very culturally timely and 368 00:15:03,440 --> 00:15:06,500 that we're all doing, but connects it to the 369 00:15:06,500 --> 00:15:09,650 message that you wanted to share and nicely 370 00:15:09,650 --> 00:15:10,910 tied in your framework. 371 00:15:10,910 --> 00:15:12,290 So that was good. 372 00:15:12,290 --> 00:15:15,920 And so so you gave that talk in January? 373 00:15:17,090 --> 00:15:21,110 Yes. And how soon after that would you say 374 00:15:21,230 --> 00:15:24,230 somebody reached out to you for a paid gig? 375 00:15:25,000 --> 00:15:28,090 Cherlette McCullough: Well at the actual event. 376 00:15:28,090 --> 00:15:28,480 Oh. 377 00:15:28,780 --> 00:15:29,890 Diane Diaz: Wow. That's fast. 378 00:15:30,700 --> 00:15:32,920 Cherlette McCullough: At the actual event, there was a time where 379 00:15:32,920 --> 00:15:36,130 we were able to take, um, pictures and the 380 00:15:36,130 --> 00:15:37,870 audience was able to take pictures with the 381 00:15:37,870 --> 00:15:41,410 speakers. And from there I had someone from 382 00:15:41,410 --> 00:15:44,440 a, um, government agency pulled me to the 383 00:15:44,440 --> 00:15:46,960 side and say, hey, I would like to know if 384 00:15:46,960 --> 00:15:50,290 you can come and speak to my staff at our 385 00:15:50,290 --> 00:15:52,030 office, at our building. 386 00:15:52,030 --> 00:15:54,370 I want to get with you, and we can do this 387 00:15:54,370 --> 00:15:55,720 and that. We exchange numbers. 388 00:15:55,720 --> 00:15:59,200 We talked the next week and I was able to go 389 00:15:59,200 --> 00:16:00,400 out there within. 390 00:16:01,820 --> 00:16:04,130 Within two weeks. 391 00:16:04,340 --> 00:16:07,700 Within two weeks, I had my first, uh, second 392 00:16:07,700 --> 00:16:09,740 paid event from there. 393 00:16:10,310 --> 00:16:12,290 Diane Diaz: That is incredible. And then you said you've 394 00:16:12,290 --> 00:16:15,770 done just from that one talk, you got four 395 00:16:16,250 --> 00:16:19,100 events. And so how tell us sort of the, the, 396 00:16:19,100 --> 00:16:21,620 the background of like, how did those come 397 00:16:21,620 --> 00:16:23,900 about? Was it you knew someone or they saw 398 00:16:23,900 --> 00:16:25,160 you or told someone. 399 00:16:25,160 --> 00:16:27,860 Cherlette McCullough: So from that one. 400 00:16:28,490 --> 00:16:30,530 The first one that I told you that I found 401 00:16:30,530 --> 00:16:34,580 that I, that I was, uh, in invited to speak 402 00:16:34,580 --> 00:16:38,420 to and paid from that one at the event. 403 00:16:38,420 --> 00:16:41,840 And then after that there was another one 404 00:16:41,840 --> 00:16:46,280 that someone from that organization referred 405 00:16:46,280 --> 00:16:48,350 me to an organization that they are a part 406 00:16:48,350 --> 00:16:52,060 of. And so that one. 407 00:16:52,060 --> 00:16:56,590 And then from there, there was one here. 408 00:16:56,590 --> 00:16:59,680 I'm not sure, um, if you heard of it, Diane, 409 00:16:59,680 --> 00:17:02,050 but there's one here that's called the 100 410 00:17:02,050 --> 00:17:03,790 Women Strong. Yes. 411 00:17:03,850 --> 00:17:07,990 Um, I was invited there to be the moderator, 412 00:17:08,860 --> 00:17:11,470 um, for that event, which is their signature 413 00:17:11,470 --> 00:17:13,060 event annually. 414 00:17:13,060 --> 00:17:14,500 It's a huge event. 415 00:17:14,500 --> 00:17:16,930 I mean, it was sold out within weeks. 416 00:17:17,290 --> 00:17:19,780 Um, of them putting the tickets and stuff 417 00:17:19,780 --> 00:17:22,660 like that out. So that was the third one. 418 00:17:22,660 --> 00:17:26,920 And then the fourth one was, um, one someone 419 00:17:26,920 --> 00:17:31,030 saw me on the news and, um, pulled me in 420 00:17:31,030 --> 00:17:34,030 from there to come and talk to them about 421 00:17:34,030 --> 00:17:36,100 mental health. And that one was paid. 422 00:17:36,760 --> 00:17:38,680 Diane Diaz: Yes. Well, so I'm glad you mentioned the 423 00:17:38,680 --> 00:17:40,600 news, because that's the other thing that I 424 00:17:40,600 --> 00:17:42,820 want to touch on. 425 00:17:42,820 --> 00:17:45,190 You know, this idea of how do we create a 426 00:17:45,190 --> 00:17:48,550 talk that that we start giving and then it 427 00:17:48,550 --> 00:17:51,460 generates paid speaking opportunities. 428 00:17:51,460 --> 00:17:54,640 And I think part of it is, is obviously 429 00:17:54,640 --> 00:17:56,740 having the talk, right, having the talk with 430 00:17:56,740 --> 00:17:58,570 the framework and the the hook and all of 431 00:17:58,570 --> 00:18:00,880 that, and then getting out there and giving 432 00:18:00,880 --> 00:18:04,630 it because you are I have seen you all over 433 00:18:04,630 --> 00:18:08,530 the place here locally everywhere and and 434 00:18:08,530 --> 00:18:11,290 but the key that's the key though to getting 435 00:18:11,290 --> 00:18:14,350 these engagements is, is visibility. 436 00:18:14,350 --> 00:18:16,240 You are so good at visibility. 437 00:18:16,240 --> 00:18:19,060 And by the way, for our listeners, not only 438 00:18:19,060 --> 00:18:21,130 is Cherlotte out there doing the thing, but 439 00:18:21,130 --> 00:18:22,900 she is sharing it on LinkedIn. 440 00:18:22,900 --> 00:18:25,810 So it is there's a lot of visibility 441 00:18:25,810 --> 00:18:28,870 happening. So creating the talk and then 442 00:18:28,870 --> 00:18:31,660 using that talk, really just going out there 443 00:18:31,660 --> 00:18:33,460 and delivering it. And I will say even if 444 00:18:33,460 --> 00:18:35,530 you're at first delivering it for free, 445 00:18:35,530 --> 00:18:37,900 deliver it because that gets you seen and 446 00:18:37,900 --> 00:18:39,640 then you can start sharing things. 447 00:18:39,850 --> 00:18:41,800 Cherlotte, how have these media 448 00:18:41,800 --> 00:18:43,390 opportunities? I've seen you in two media 449 00:18:43,390 --> 00:18:44,860 opportunities that I've seen. 450 00:18:44,860 --> 00:18:46,660 I'm sure there's been more, but how have 451 00:18:46,660 --> 00:18:48,100 those come about? 452 00:18:48,100 --> 00:18:54,580 Cherlette McCullough: So I've been doing public speaking for about 453 00:18:54,580 --> 00:18:59,320 five years now, but at an executive level 454 00:18:59,710 --> 00:19:01,180 about two years. 455 00:19:02,070 --> 00:19:05,970 So in the beginning, I started going around 456 00:19:05,970 --> 00:19:09,780 volunteering to different businesses on 457 00:19:09,780 --> 00:19:11,610 topics that I specialized in. 458 00:19:11,610 --> 00:19:16,140 So compassion fatigue, um, burnout, grief 459 00:19:16,140 --> 00:19:19,500 and loss, just things that I specialized in 460 00:19:19,500 --> 00:19:22,020 that I was very strong in speaking about and 461 00:19:22,020 --> 00:19:24,210 had a deeper knowledge and trainings about. 462 00:19:24,210 --> 00:19:26,610 So I would go to those different businesses, 463 00:19:26,610 --> 00:19:27,990 different businesses here in Central 464 00:19:27,990 --> 00:19:30,750 Florida, um, and just volunteer to speak 465 00:19:30,750 --> 00:19:32,820 with them about those topics. 466 00:19:32,820 --> 00:19:35,550 And then I did a lot of work at different 467 00:19:35,550 --> 00:19:37,890 churches here in Central Florida. 468 00:19:37,890 --> 00:19:39,360 They would allow me to just come in, 469 00:19:39,360 --> 00:19:41,970 volunteer, and then the different people at 470 00:19:41,970 --> 00:19:43,920 the churches would then pass me around to 471 00:19:43,920 --> 00:19:46,590 their different organizations, and then it 472 00:19:46,590 --> 00:19:47,910 just started from there. 473 00:19:47,910 --> 00:19:51,510 I also used social media where I would just 474 00:19:51,510 --> 00:19:54,180 come on and just talk about different 475 00:19:54,180 --> 00:19:57,420 topics, but I stayed in my lane. 476 00:19:57,420 --> 00:20:00,060 I didn't talk about things that I did not 477 00:20:00,060 --> 00:20:03,270 know about or things that I just read about. 478 00:20:03,270 --> 00:20:05,760 So I just talked candidly about 479 00:20:05,760 --> 00:20:08,670 relationships. I'm very passionate about how 480 00:20:08,670 --> 00:20:10,350 people show up in relationships, how you 481 00:20:10,350 --> 00:20:11,850 treat yourself, your relationships with 482 00:20:11,850 --> 00:20:14,400 yourself, with your family, with your, um, 483 00:20:14,400 --> 00:20:16,560 coworkers, with your employees, and 484 00:20:16,560 --> 00:20:17,640 different things like that. 485 00:20:17,640 --> 00:20:21,300 And I talked about that a lot, and I think 486 00:20:21,300 --> 00:20:23,310 that gave me the reputation of being a 487 00:20:23,310 --> 00:20:25,620 thought leader in this area. 488 00:20:25,620 --> 00:20:28,560 And then I just added mental health, and I 489 00:20:28,560 --> 00:20:30,510 talked about different diagnoses with mental 490 00:20:30,510 --> 00:20:33,030 health and then just making it, making 491 00:20:33,030 --> 00:20:35,250 people very aware of what mental health is 492 00:20:35,250 --> 00:20:37,560 really about. You know, I have this 493 00:20:37,560 --> 00:20:39,420 signature thing that I say, mental health is 494 00:20:39,420 --> 00:20:40,980 about three areas your thoughts, your 495 00:20:40,980 --> 00:20:42,570 emotions and your behaviors. 496 00:20:42,570 --> 00:20:48,540 You know, and I wanted to be a speaker that 497 00:20:48,540 --> 00:20:50,520 people remembered because there's so many 498 00:20:50,520 --> 00:20:52,080 speakers here. Right, Diane. 499 00:20:52,080 --> 00:20:54,960 So I usually do things with like something 500 00:20:54,960 --> 00:20:56,850 catchy to it or something like one, two, 501 00:20:56,850 --> 00:20:59,250 three or something like ABC or like ace, 502 00:20:59,250 --> 00:21:01,470 like the signature speech that we spoke on. 503 00:21:01,470 --> 00:21:04,050 So it gives people that opportunity to grab 504 00:21:04,050 --> 00:21:06,450 it, hold on to it and use it again because 505 00:21:06,450 --> 00:21:07,830 it's so memorable. 506 00:21:08,130 --> 00:21:11,010 Um, and then that's how I started becoming a 507 00:21:11,010 --> 00:21:13,560 speaker and just, just started doing those 508 00:21:13,560 --> 00:21:16,980 things over and over and over and over 509 00:21:16,980 --> 00:21:19,860 again, you know, uh, and then with the 510 00:21:19,860 --> 00:21:25,400 media. Someone on channel nine called me one 511 00:21:25,400 --> 00:21:28,310 day and just asked if I could talk about, 512 00:21:28,730 --> 00:21:30,980 um, an issue with a youth. 513 00:21:30,980 --> 00:21:32,750 Something was going on with the youth in our 514 00:21:32,750 --> 00:21:35,570 community about five years ago, and I 515 00:21:35,570 --> 00:21:36,980 started talking to them about that. 516 00:21:36,980 --> 00:21:39,140 I did that one interview, and then that 517 00:21:39,140 --> 00:21:41,390 reporter called me again, and then that 518 00:21:41,390 --> 00:21:43,670 reporter sent me to another reporter, and 519 00:21:43,670 --> 00:21:45,260 then that reporter sent me to another 520 00:21:45,260 --> 00:21:48,800 reporter. And then then channel six called 521 00:21:48,800 --> 00:21:51,500 and they asked if I could talk on this. 522 00:21:51,500 --> 00:21:53,240 And I was like, yep, I talked to them. 523 00:21:53,240 --> 00:21:57,260 And then channel two called and I said, yep, 524 00:21:57,260 --> 00:21:58,550 I can talk to you too. 525 00:21:58,550 --> 00:22:00,980 And then channel 13 called is like, yep, I 526 00:22:00,980 --> 00:22:02,120 can talk to you too. 527 00:22:03,640 --> 00:22:04,930 Diane Diaz: That's fantastic. 528 00:22:05,140 --> 00:22:09,280 Cherlette McCullough: Um, radio stations like NPR, radio, Wmfe, our 529 00:22:09,280 --> 00:22:12,070 local radio. They called and asked if I 530 00:22:12,070 --> 00:22:13,960 could talk on different topics, and then I 531 00:22:13,960 --> 00:22:17,260 started doing, um, those things with them. 532 00:22:17,260 --> 00:22:19,600 And then we have an entertainment company 533 00:22:19,600 --> 00:22:20,860 here at Afrotainment. 534 00:22:20,890 --> 00:22:22,930 They reached out to me, one of their talk 535 00:22:22,960 --> 00:22:25,330 show hosts, and asked if I could come on and 536 00:22:25,330 --> 00:22:27,100 be their mental health contributor. 537 00:22:27,580 --> 00:22:30,940 And that's how I was, um, paid for that. 538 00:22:30,940 --> 00:22:32,560 Just coming on talking about mental health 539 00:22:32,560 --> 00:22:37,030 things. And then most recently, um, I 540 00:22:37,030 --> 00:22:38,830 started doing well. 541 00:22:38,860 --> 00:22:41,410 Two years is coming up on this year will be 542 00:22:41,410 --> 00:22:44,080 two years. I started doing mental health 543 00:22:44,080 --> 00:22:48,340 talks with ABC Action News six out of 544 00:22:48,340 --> 00:22:50,950 Philadelphia, Delaware and New Jersey. 545 00:22:50,950 --> 00:22:53,500 I started doing mental health contributions 546 00:22:53,500 --> 00:22:57,430 for them, and then that landed me, um, and I 547 00:22:57,430 --> 00:22:59,590 think I think I told you about this, Dan. 548 00:22:59,590 --> 00:23:02,500 But most recently, TV1 reached out to me and 549 00:23:02,500 --> 00:23:06,820 I did my first show with them for the true 550 00:23:06,820 --> 00:23:09,070 crime series Fatal Attraction. 551 00:23:09,490 --> 00:23:12,430 Being a mental health expert, uh, with them. 552 00:23:12,430 --> 00:23:14,860 And then they called last week and they 553 00:23:14,890 --> 00:23:16,990 hired me for another episode. 554 00:23:16,990 --> 00:23:19,060 So this is my second episode with them. 555 00:23:19,060 --> 00:23:22,090 But all of that came from, like you said 556 00:23:22,090 --> 00:23:25,390 earlier, Dan, putting myself out there 557 00:23:25,390 --> 00:23:29,500 talking about the things that I am strong in 558 00:23:29,500 --> 00:23:31,240 and just staying in that vein. 559 00:23:31,240 --> 00:23:33,520 And I think sometimes, Dan, these podcasts 560 00:23:33,520 --> 00:23:35,410 that you have, I think they're so relevant 561 00:23:35,410 --> 00:23:37,960 for those of us, um, that do public 562 00:23:37,960 --> 00:23:40,390 speaking, because sometimes we have this 563 00:23:40,390 --> 00:23:42,970 thought of, I need to be an expert in 564 00:23:42,970 --> 00:23:45,190 everything. I need to be able to talk about 565 00:23:45,190 --> 00:23:47,440 everything. But I think that's why it's so 566 00:23:47,440 --> 00:23:50,050 good to speak with a coach, a speaking 567 00:23:50,050 --> 00:23:53,050 coach, honestly, because you all give us 568 00:23:53,050 --> 00:23:55,750 that confidence that, hey, what you have to 569 00:23:55,750 --> 00:23:57,520 say is relevant and this is how you're going 570 00:23:57,520 --> 00:24:00,190 to deliver it. You know, this is, you know, 571 00:24:00,190 --> 00:24:02,770 you know what you want to say, but I'm going 572 00:24:02,770 --> 00:24:05,170 to help you enhance that, you know, for the 573 00:24:05,170 --> 00:24:06,220 different audiences. 574 00:24:06,220 --> 00:24:07,810 And I'm going to give you some ideas to 575 00:24:07,810 --> 00:24:09,760 think about and all those things. 576 00:24:09,760 --> 00:24:13,330 So it's not so much that you give us 577 00:24:13,600 --> 00:24:16,180 speeches to come up with, you know, you give 578 00:24:16,180 --> 00:24:18,700 us what, but it's truly coaching. 579 00:24:18,700 --> 00:24:21,520 You know, a lot of us have we know what we 580 00:24:21,520 --> 00:24:23,530 want to say, but we just don't know how to 581 00:24:23,530 --> 00:24:24,670 put it together. 582 00:24:24,670 --> 00:24:27,730 And that's why I believe in getting help. 583 00:24:27,730 --> 00:24:30,340 If you want to go to the next level, if you 584 00:24:30,340 --> 00:24:33,400 want those $10,000 speaking engagements, if 585 00:24:33,400 --> 00:24:37,780 you want those $10,000 TV shows or different 586 00:24:37,810 --> 00:24:40,180 networking type things that you want to work 587 00:24:40,180 --> 00:24:42,790 with different networks, that's when you do 588 00:24:42,820 --> 00:24:45,490 get a coach to help you get over that hump. 589 00:24:45,490 --> 00:24:46,990 And that's how I viewed it. 590 00:24:46,990 --> 00:24:49,060 It's not so much like I don't know what to 591 00:24:49,060 --> 00:24:52,630 do, but I needed help to get over that hump. 592 00:24:52,630 --> 00:24:56,440 And now you know, hey, Diane, now you're. 593 00:24:56,440 --> 00:24:57,910 Diane Diaz: Turning down stuff. 594 00:24:57,910 --> 00:24:58,090 Yeah. 595 00:24:58,570 --> 00:25:00,880 Cherlette McCullough: Last week. Diane, all jokes aside, last week 596 00:25:00,880 --> 00:25:03,250 I had to turn down three paid speeches. 597 00:25:03,250 --> 00:25:03,850 A good problem. 598 00:25:03,850 --> 00:25:04,750 Diane Diaz: To have, right? 599 00:25:04,780 --> 00:25:07,000 Cherlette McCullough: Let me tell you, Diane, I wanted to do it 600 00:25:07,000 --> 00:25:10,330 now, but I just didn't have the capacity to 601 00:25:10,330 --> 00:25:13,000 do it. But, yes, I think that's what happens 602 00:25:13,000 --> 00:25:14,290 when you get that help. 603 00:25:14,290 --> 00:25:16,210 It's just like you have the cake, but you 604 00:25:16,210 --> 00:25:18,550 just need that icing and you need the right 605 00:25:18,550 --> 00:25:21,040 candles to go on that cake to, like, take 606 00:25:21,040 --> 00:25:23,110 that cake up to the next level, you know? 607 00:25:23,110 --> 00:25:25,900 Yeah, that's what I think coaching is all 608 00:25:25,900 --> 00:25:28,240 about. I believe in coaching. 609 00:25:28,240 --> 00:25:31,120 I believe in coaching. 610 00:25:31,120 --> 00:25:32,980 That's how I really feel. 611 00:25:32,980 --> 00:25:34,630 That's how we get to the next level. 612 00:25:34,630 --> 00:25:36,880 Diane Diaz: Well, I'm so glad that you shared that whole 613 00:25:36,880 --> 00:25:39,850 trajectory because I did want, you know, we 614 00:25:39,850 --> 00:25:41,350 often get questions from clients about, 615 00:25:41,350 --> 00:25:42,730 well, how can I get paid to speak, how can I 616 00:25:42,730 --> 00:25:45,160 get paid to speak? And the getting paid to 617 00:25:45,160 --> 00:25:48,430 speak often starts with just speaking for 618 00:25:48,430 --> 00:25:50,620 nothing. Like you said, you just went and 619 00:25:50,830 --> 00:25:53,290 sort of offered yourself up to say, I can 620 00:25:53,290 --> 00:25:55,120 speak on this, I can speak on this for free 621 00:25:55,120 --> 00:25:56,260 to volunteer. 622 00:25:56,260 --> 00:25:58,180 But that built started to build your 623 00:25:58,180 --> 00:26:00,730 credibility and so, so right for everybody 624 00:26:00,730 --> 00:26:03,700 listening, let's use sure let's example as 625 00:26:03,700 --> 00:26:06,280 sort of the guidelines like it it you 626 00:26:06,280 --> 00:26:08,050 probably will not get paid to speak 627 00:26:08,050 --> 00:26:11,020 overnight unless you're a well-known 628 00:26:11,020 --> 00:26:13,990 celebrity. Right. That's but what you can do 629 00:26:13,990 --> 00:26:16,090 is time is going to pass whether you start 630 00:26:16,090 --> 00:26:17,980 working on this or not. So start working on 631 00:26:17,980 --> 00:26:19,390 it now. 632 00:26:19,390 --> 00:26:21,940 Get yourself out there first, create a 633 00:26:21,940 --> 00:26:24,550 signature talk that is interesting. 634 00:26:24,550 --> 00:26:26,740 And like Cherlotte saying has a hook. 635 00:26:26,740 --> 00:26:27,790 It has a framework. 636 00:26:27,790 --> 00:26:30,430 You have a story, you have some audience 637 00:26:30,430 --> 00:26:33,400 engagement. And that is a talk that people 638 00:26:33,400 --> 00:26:35,320 want to hear. Because again, so many people 639 00:26:35,320 --> 00:26:36,700 speak on leadership. So you could have 640 00:26:36,700 --> 00:26:38,080 easily said, well, I don't want to speak on 641 00:26:38,080 --> 00:26:39,820 leadership because everybody speaks on 642 00:26:39,820 --> 00:26:41,650 leadership. What do I have to say that's 643 00:26:41,650 --> 00:26:44,980 important. But you took the opportunity, and 644 00:26:44,980 --> 00:26:48,430 then we created a talk that turned that 645 00:26:48,430 --> 00:26:51,400 message into something even higher level and 646 00:26:51,400 --> 00:26:52,930 interesting and engaging. 647 00:26:52,930 --> 00:26:56,020 But now you're out there building visibility, 648 00:26:56,020 --> 00:26:58,090 and then little by little, more 649 00:26:58,090 --> 00:26:59,350 opportunities come your way. 650 00:26:59,350 --> 00:27:00,850 More opportunities. You're coming come your 651 00:27:00,850 --> 00:27:02,590 way until finally you. 652 00:27:02,710 --> 00:27:04,780 Give that talk and bam, you start to get 653 00:27:04,780 --> 00:27:07,990 paid engagements and and supporting that 654 00:27:07,990 --> 00:27:11,290 with the visibility by okay I spoke here I'm 655 00:27:11,290 --> 00:27:12,580 going to put that on LinkedIn. 656 00:27:12,580 --> 00:27:15,610 I was I appeared on this news channel put 657 00:27:15,610 --> 00:27:17,650 that on LinkedIn and sharing it. 658 00:27:17,650 --> 00:27:20,440 Then other people start to say, oh, we we 659 00:27:20,440 --> 00:27:22,060 need someone to talk on mental health. 660 00:27:22,060 --> 00:27:23,860 Well sure. Let talks about that. 661 00:27:23,860 --> 00:27:28,930 So anything tangentially related to that you 662 00:27:28,930 --> 00:27:31,300 can speak on it. And look what look what 663 00:27:31,300 --> 00:27:32,740 you've grown it into now. 664 00:27:32,740 --> 00:27:36,460 Now you're you're being requested by media 665 00:27:36,460 --> 00:27:38,680 outside of our area. 666 00:27:38,680 --> 00:27:41,050 I mean that's phenomenal. 667 00:27:41,050 --> 00:27:44,620 Yes. And so I love to see this because, you 668 00:27:44,620 --> 00:27:47,650 know, sometimes it can feel like well, you 669 00:27:47,650 --> 00:27:48,970 know, I know what I'm talking about. 670 00:27:48,970 --> 00:27:51,520 So I should be able to just, you know, go 671 00:27:51,520 --> 00:27:53,140 ask for money to speak. 672 00:27:53,140 --> 00:27:56,860 But it does take we know and we say it takes 673 00:27:56,860 --> 00:28:01,060 about two years, right, of consistent effort 674 00:28:01,060 --> 00:28:03,550 and delivering your message to build the 675 00:28:03,550 --> 00:28:06,460 visibility and the awareness of the audience 676 00:28:06,460 --> 00:28:08,680 and anybody that might want your speaking 677 00:28:08,680 --> 00:28:10,960 services. It takes about two years to build 678 00:28:10,960 --> 00:28:12,370 that awareness and that visibility. 679 00:28:12,370 --> 00:28:15,940 But start today and then you will get there. 680 00:28:15,940 --> 00:28:17,710 Cherlette McCullough: And you know, Diane, it's all about being 681 00:28:17,710 --> 00:28:20,110 strategic too. And I know you hear that word 682 00:28:20,110 --> 00:28:23,740 a lot, but just being strategic about where 683 00:28:23,740 --> 00:28:26,350 do you do your signature talk, you know. 684 00:28:26,350 --> 00:28:30,280 Yes. What audience really want to hear what 685 00:28:30,280 --> 00:28:31,510 you're talking about. 686 00:28:31,510 --> 00:28:34,630 And don't put yourself in situations where 687 00:28:34,630 --> 00:28:37,630 people don't want to hear about what you're 688 00:28:37,630 --> 00:28:39,250 talking about, you know? 689 00:28:39,250 --> 00:28:41,440 So I'm not going to just go out and just 690 00:28:41,440 --> 00:28:42,970 say, hey, I'll talk to you about mental 691 00:28:42,970 --> 00:28:46,720 health. No, I'm usually at places where 692 00:28:46,720 --> 00:28:49,120 people want to hear about mental health. 693 00:28:49,120 --> 00:28:52,600 And there's one I shared this with people, 694 00:28:52,600 --> 00:28:53,740 and some people laugh. 695 00:28:53,740 --> 00:28:56,020 Some people go like, ah, I even went to 696 00:28:56,020 --> 00:29:00,070 funeral homes and offered my services around 697 00:29:00,070 --> 00:29:03,070 grief. So I would help families who are 698 00:29:03,070 --> 00:29:05,230 going through the loss of a loved one. 699 00:29:05,230 --> 00:29:09,100 And I would do a grief workshop for funeral 700 00:29:09,100 --> 00:29:10,210 home directors. 701 00:29:10,210 --> 00:29:13,150 You know, they could have their staff come 702 00:29:13,150 --> 00:29:15,220 in, and I just talk about grief and what it 703 00:29:15,220 --> 00:29:17,710 looks like and what to look like after this 704 00:29:17,710 --> 00:29:21,550 happened. And from there, I was sent around 705 00:29:21,550 --> 00:29:24,340 to different places to talk about, um, 706 00:29:24,340 --> 00:29:25,780 grief. Yeah. 707 00:29:26,140 --> 00:29:26,710 Diane Diaz: Yeah. 708 00:29:26,710 --> 00:29:29,050 Cherlette McCullough: So thinking outside of the box too. 709 00:29:29,050 --> 00:29:30,190 Diane Diaz: Yes, yes. 710 00:29:30,190 --> 00:29:32,620 And thinking like like you were saying, you 711 00:29:32,620 --> 00:29:34,420 know, you have this one core message, but 712 00:29:34,420 --> 00:29:35,770 who could that appeal to? 713 00:29:35,770 --> 00:29:38,170 And even thinking outside the box, are there 714 00:29:38,170 --> 00:29:40,930 any tangentially related audiences that 715 00:29:40,930 --> 00:29:43,030 might want some version of that talk? 716 00:29:43,030 --> 00:29:45,790 Right. So it's staying in your lane, but 717 00:29:45,790 --> 00:29:48,220 also thinking outside the box of other 718 00:29:48,220 --> 00:29:50,590 areas. You might be able to add value 719 00:29:50,620 --> 00:29:52,810 through your message, and that is what's 720 00:29:52,810 --> 00:29:54,730 building that visibility. So now you've got 721 00:29:54,730 --> 00:29:57,040 this sort of visibility bucket, if we can 722 00:29:57,040 --> 00:29:59,650 call it where you've built this or this 723 00:29:59,650 --> 00:30:03,370 foundation, and now you are getting people 724 00:30:03,370 --> 00:30:05,620 reaching out to you to come on their news 725 00:30:05,620 --> 00:30:07,150 channel, to come speak to their 726 00:30:07,150 --> 00:30:10,390 organization. That is the position we want 727 00:30:10,390 --> 00:30:13,150 to be in. And so again, to our listeners, 728 00:30:13,150 --> 00:30:17,170 this for sure, let this, this explosion of 729 00:30:17,170 --> 00:30:19,900 opportunities look at what came from just 730 00:30:19,900 --> 00:30:22,060 giving that talk that one time. 731 00:30:22,060 --> 00:30:23,860 That is phenomenal. 732 00:30:23,860 --> 00:30:27,190 And I'm just I'm you should be so proud of 733 00:30:27,190 --> 00:30:27,850 yourself. 734 00:30:27,850 --> 00:30:28,990 Cherlette McCullough: I really am, Diane. 735 00:30:28,990 --> 00:30:30,940 And the other thing I want to say to the 736 00:30:30,940 --> 00:30:33,580 listeners, some people may say or feel like, 737 00:30:33,580 --> 00:30:36,880 hey. What I want to talk about is not 738 00:30:36,880 --> 00:30:37,960 relevant right now. 739 00:30:37,990 --> 00:30:39,760 Mental health is something that everybody is 740 00:30:39,760 --> 00:30:41,110 talking about. Yep. 741 00:30:41,110 --> 00:30:43,150 You know, we want to move away from that 742 00:30:43,150 --> 00:30:44,230 type of thinking. 743 00:30:44,500 --> 00:30:47,680 Yes. And think about who is the audience. 744 00:30:47,680 --> 00:30:51,340 Where is that audience that want to hear my 745 00:30:51,340 --> 00:30:54,910 signature talk? Because there is an audience 746 00:30:54,910 --> 00:30:57,280 for your signature talk, those things that 747 00:30:57,280 --> 00:30:59,710 you are passionate about, those things that 748 00:30:59,710 --> 00:31:02,020 you speak really well about. 749 00:31:02,020 --> 00:31:05,260 There is an audience for that. 750 00:31:05,260 --> 00:31:06,430 There is an audience. 751 00:31:06,430 --> 00:31:09,610 I have someone here that shares space with 752 00:31:09,610 --> 00:31:14,260 me in my office, and her niche is one that 753 00:31:14,260 --> 00:31:16,030 you would some people would probably say, 754 00:31:16,030 --> 00:31:19,510 you know, I don't know if people really, you 755 00:31:19,510 --> 00:31:21,040 know, want to hear about that. 756 00:31:21,040 --> 00:31:22,840 And it's about bariatric surgery. 757 00:31:22,840 --> 00:31:26,890 So let me tell you, she got really focused 758 00:31:26,890 --> 00:31:29,710 about what it is that she wants to talk 759 00:31:29,710 --> 00:31:31,810 about when it comes to weight loss surgery. 760 00:31:31,810 --> 00:31:35,800 And I promise you this. 761 00:31:35,800 --> 00:31:39,910 She has had speaking engagements all over 762 00:31:39,910 --> 00:31:40,930 the country. 763 00:31:41,350 --> 00:31:42,520 Diane Diaz: Yes. 764 00:31:42,520 --> 00:31:47,350 Cherlette McCullough: About bariatric surgery and support after 765 00:31:47,350 --> 00:31:48,940 bariatric surgery. 766 00:31:50,080 --> 00:31:52,900 I mean, right now she's in Greece. 767 00:31:52,930 --> 00:31:55,510 Oh, there's a retreat that she's at that 768 00:31:55,510 --> 00:31:58,150 she's. They're talking about her niche. 769 00:31:58,720 --> 00:31:59,320 Diane Diaz: Yes. 770 00:31:59,320 --> 00:32:02,950 Cherlette McCullough: I said that to say don't minimize what it is 771 00:32:02,950 --> 00:32:04,840 that you want to talk about. 772 00:32:04,840 --> 00:32:08,380 Listen, of course, in your mind, it feels 773 00:32:08,380 --> 00:32:09,790 like, oh, this is an important. 774 00:32:09,790 --> 00:32:11,620 That's why it's so important to get 775 00:32:11,620 --> 00:32:14,770 coaching, you know, and allow the coach to 776 00:32:14,770 --> 00:32:18,520 help you expand on that area that you have. 777 00:32:18,520 --> 00:32:20,560 You know, you can sit and talk with someone 778 00:32:20,560 --> 00:32:23,410 who can give you ideas outside of the box 779 00:32:23,410 --> 00:32:25,780 around that topic that you're passionate 780 00:32:25,780 --> 00:32:27,910 about. So don't give up and don't feel like, 781 00:32:27,910 --> 00:32:29,140 oh, you know what? 782 00:32:29,140 --> 00:32:30,550 Well, it's happening for her because 783 00:32:30,550 --> 00:32:32,050 everybody is talking about mental health 784 00:32:32,050 --> 00:32:34,870 after the pandemic. No, there's hundreds of 785 00:32:35,080 --> 00:32:37,480 therapists out here for the news networks 786 00:32:37,480 --> 00:32:38,920 to, you know, choose from. 787 00:32:38,920 --> 00:32:40,300 But why do they choose me? 788 00:32:40,300 --> 00:32:42,850 Because there's something different. 789 00:32:42,850 --> 00:32:44,920 And that's why we get coaching to be 790 00:32:44,920 --> 00:32:45,520 different. 791 00:32:45,520 --> 00:32:50,650 Diane Diaz: Yes. Oh, well, I you it's almost like I paid 792 00:32:50,650 --> 00:32:52,120 you to say this because no, you. 793 00:32:52,120 --> 00:32:52,930 Cherlette McCullough: Did not pay me. 794 00:32:53,050 --> 00:32:55,870 Diane Diaz: I know this is what we tell our clients too, 795 00:32:55,900 --> 00:32:58,960 is this. Everybody has a message, and I 796 00:32:58,960 --> 00:33:00,850 guarantee you there's an audience for it, 797 00:33:00,850 --> 00:33:03,580 right? Oh, everyone has an audience. 798 00:33:03,580 --> 00:33:07,180 In fact, we like to say your audience is out 799 00:33:07,180 --> 00:33:09,280 there and they're waiting for you. 800 00:33:09,280 --> 00:33:12,280 On you. Yeah, they're waiting for you to 801 00:33:12,280 --> 00:33:14,980 take that topic that everybody already talks 802 00:33:14,980 --> 00:33:17,560 about and deliver it to them in a way that 803 00:33:17,560 --> 00:33:19,870 resonates with them because of your story, 804 00:33:19,870 --> 00:33:21,850 because of your framework, because of the 805 00:33:21,850 --> 00:33:24,370 way you engage with them and your unique 806 00:33:24,370 --> 00:33:26,020 delivery of that message. 807 00:33:26,020 --> 00:33:29,200 There's an audience waiting for you, but you 808 00:33:29,200 --> 00:33:30,370 just have to get started. 809 00:33:30,370 --> 00:33:32,650 And like you said, get coaching. 810 00:33:32,650 --> 00:33:34,780 Yes, find a new twist on the way to deliver 811 00:33:34,780 --> 00:33:37,300 that talk and to make it authentic to you. 812 00:33:37,300 --> 00:33:39,730 When I watched you, Cherlotte in January, 813 00:33:39,730 --> 00:33:43,810 deliver that talk that the way you 814 00:33:43,810 --> 00:33:46,930 delivered, it just felt so organic and so 815 00:33:46,930 --> 00:33:48,760 authentic to who I feel. 816 00:33:48,760 --> 00:33:51,070 And I didn't even know you that well at that 817 00:33:51,070 --> 00:33:53,140 point. But just what I gathered about your 818 00:33:53,140 --> 00:33:56,980 personality, it was such a good fit for you. 819 00:33:56,980 --> 00:33:59,590 The delivery, the audience, the you know, 820 00:33:59,590 --> 00:34:01,090 how you delivered it, the way they 821 00:34:01,090 --> 00:34:04,930 responded. Everything was just seamless. 822 00:34:04,930 --> 00:34:07,120 And so, you know, I agree. 823 00:34:07,120 --> 00:34:09,610 If you if you have a message to share, don't 824 00:34:09,610 --> 00:34:10,870 worry if there's already other people 825 00:34:10,870 --> 00:34:13,720 speaking about it, there's not there's not 826 00:34:13,720 --> 00:34:15,160 you speaking about it and they're not 827 00:34:15,160 --> 00:34:16,660 speaking about it the way you would speak 828 00:34:16,660 --> 00:34:18,910 about it. So there is an audience out there 829 00:34:18,910 --> 00:34:20,890 waiting for you. So it starts though, by 830 00:34:20,890 --> 00:34:22,960 creating that signature talk and then 831 00:34:22,960 --> 00:34:24,610 building on the visibility, the way that 832 00:34:24,610 --> 00:34:26,890 you've done and that bariatric surgery 833 00:34:26,890 --> 00:34:29,230 example with your colleague is such a great 834 00:34:29,230 --> 00:34:31,990 example. Right. That's you might not think 835 00:34:31,990 --> 00:34:33,340 there would be an audience for that, but 836 00:34:33,340 --> 00:34:34,630 there is an audience literally for 837 00:34:34,630 --> 00:34:35,860 everything. There is an. 838 00:34:35,860 --> 00:34:38,020 Cherlette McCullough: Audience. There is an audience. 839 00:34:38,020 --> 00:34:41,500 Diane Diaz: Trust me. Yes, yes and yes way they 840 00:34:41,500 --> 00:34:45,310 absolutely, absolutely pay you. 841 00:34:45,550 --> 00:34:47,530 And so why shouldn't it be you? 842 00:34:47,530 --> 00:34:49,690 Why? Right. 843 00:34:49,690 --> 00:34:51,400 Well, it should. 844 00:34:51,400 --> 00:34:52,060 Speaker4: Be you. 845 00:34:52,180 --> 00:34:53,470 Diane Diaz: Why shouldn't it be you? 846 00:34:53,470 --> 00:34:54,670 Yes, yes. 847 00:34:54,670 --> 00:34:58,570 Well, so tell us then, um, what is on the 848 00:34:58,570 --> 00:35:01,090 horizon for you in the future as far as your 849 00:35:01,090 --> 00:35:02,830 speaking goes and your visibility? 850 00:35:02,830 --> 00:35:05,560 Any, any new exciting opportunities coming 851 00:35:05,560 --> 00:35:07,000 up, or do you have any other plans for 852 00:35:07,000 --> 00:35:07,900 speaking? 853 00:35:07,900 --> 00:35:11,830 Cherlette McCullough: So no other plans right now, just, you know, 854 00:35:11,830 --> 00:35:13,690 just going around the United States 855 00:35:13,690 --> 00:35:16,180 speaking. I would like to speak outside of 856 00:35:16,180 --> 00:35:19,000 the country on mental health and the effects 857 00:35:19,000 --> 00:35:21,370 of mental health and how it impacts us and 858 00:35:21,370 --> 00:35:23,920 how it shows up in every area of our lives. 859 00:35:23,920 --> 00:35:25,420 I would really love to do that. 860 00:35:25,420 --> 00:35:29,020 That's a that's a goal that I have for, um, 861 00:35:29,020 --> 00:35:31,360 present presenting to a different audience 862 00:35:31,360 --> 00:35:32,410 outside of the country. 863 00:35:32,410 --> 00:35:35,980 But, you know, now I'm just focused on, you 864 00:35:35,980 --> 00:35:38,680 know, seeing clients in the office and also 865 00:35:38,680 --> 00:35:41,980 this, uh, network TV one, working with them 866 00:35:41,980 --> 00:35:44,980 and expanding that and seeing where that 867 00:35:44,980 --> 00:35:47,560 goes after these episodes. 868 00:35:47,560 --> 00:35:50,320 Uh, air and things like that. 869 00:35:50,320 --> 00:35:52,240 I'm really excited about that. 870 00:35:52,360 --> 00:35:54,310 Um, one of the speaking engagements that I 871 00:35:54,310 --> 00:35:56,260 got from that signature talk is with the 872 00:35:56,260 --> 00:35:57,520 Early Learning Coalition. 873 00:35:57,520 --> 00:36:00,400 So I'm really excited to work with them. 874 00:36:00,400 --> 00:36:02,740 They've hired me to do their keynote, their 875 00:36:02,740 --> 00:36:05,410 annual speaking, and then I'm going to do a 876 00:36:05,410 --> 00:36:07,930 couple of their small retreats that they're 877 00:36:07,930 --> 00:36:10,060 doing. So I'm excited about that. 878 00:36:10,060 --> 00:36:13,390 Diane. Different things, uh, going on with 879 00:36:13,390 --> 00:36:16,150 that and just staying busy and out here 880 00:36:16,150 --> 00:36:18,370 doing what I feel I'm called to do about 881 00:36:18,370 --> 00:36:19,480 mental health awareness. 882 00:36:19,690 --> 00:36:21,370 Diane Diaz: Well, see, and that's you're responding to 883 00:36:21,370 --> 00:36:23,620 your calling, and that is what leads to all 884 00:36:23,620 --> 00:36:25,210 these opportunities, because you are doing 885 00:36:25,210 --> 00:36:27,010 the thing that you were uniquely gifted to 886 00:36:27,010 --> 00:36:29,080 do. So that I love to see it. 887 00:36:29,080 --> 00:36:32,110 And I, I just cannot say enough good things. 888 00:36:32,110 --> 00:36:34,990 And everybody listening go to Cherlotte's 889 00:36:34,990 --> 00:36:38,170 LinkedIn profile, go to her content. 890 00:36:38,170 --> 00:36:40,570 There you can see portions of her talk. 891 00:36:40,570 --> 00:36:43,000 You can see her on the different stations in 892 00:36:43,000 --> 00:36:45,310 the news media clips that she shares. 893 00:36:45,310 --> 00:36:47,260 And then you can get a sense for not only, 894 00:36:47,260 --> 00:36:48,940 of course, Cherlotte's fabulousness, but 895 00:36:48,940 --> 00:36:51,850 also the way that she's leveraged. 896 00:36:51,910 --> 00:36:53,800 Well, you're welcome. The way that she's 897 00:36:53,800 --> 00:36:56,770 leveraged this opportunity and her 898 00:36:56,770 --> 00:37:00,250 visibility in a way that then leads to these 899 00:37:00,250 --> 00:37:01,450 paid opportunities. 900 00:37:01,450 --> 00:37:03,250 And also, you just mentioned something, too. 901 00:37:03,250 --> 00:37:04,420 You're speaking to the Early Learning 902 00:37:04,420 --> 00:37:07,180 Coalition. Don't think that nonprofits don't 903 00:37:07,180 --> 00:37:09,400 have money to pay you to speak because they 904 00:37:09,400 --> 00:37:11,770 do. Because they put on conferences, they do 905 00:37:11,800 --> 00:37:13,780 trainings, they have budgets. 906 00:37:13,780 --> 00:37:16,240 Cherlette McCullough: They do. And then they have sponsors also 907 00:37:16,240 --> 00:37:18,190 that. Yes, the speakers. 908 00:37:18,190 --> 00:37:18,850 Speaker4: Yes. 909 00:37:18,850 --> 00:37:21,310 Diane Diaz: So keep that in mind as well. 910 00:37:21,310 --> 00:37:23,740 All right. Well, so as I said, go to 911 00:37:23,740 --> 00:37:25,360 Cherlotte's LinkedIn. But in addition to 912 00:37:25,360 --> 00:37:27,280 LinkedIn, Cherlotte, how can our listeners 913 00:37:27,280 --> 00:37:28,210 connect with you. 914 00:37:28,210 --> 00:37:31,240 Cherlette McCullough: So they can also go to my website which is 915 00:37:32,410 --> 00:37:33,940 center peace therapy. 916 00:37:34,300 --> 00:37:35,140 Org. 917 00:37:35,530 --> 00:37:37,450 Speaker4: And I believe that's P.e.a.c.e.. 918 00:37:37,480 --> 00:37:37,810 Diane Diaz: Right. 919 00:37:37,930 --> 00:37:38,230 Speaker4: Center. 920 00:37:38,470 --> 00:37:40,810 Cherlette McCullough: P.e.a.c.e. like Center peace center. 921 00:37:40,930 --> 00:37:42,040 Peace your heart. 922 00:37:42,040 --> 00:37:43,300 That's why I named it that. 923 00:37:43,300 --> 00:37:43,720 You know. 924 00:37:43,720 --> 00:37:45,100 Speaker4: I love the name peace. 925 00:37:45,100 --> 00:37:45,880 Yes. All right. 926 00:37:46,030 --> 00:37:49,540 Cherlette McCullough: C e n t e r p e a c e.org. 927 00:37:49,780 --> 00:37:51,160 And they can reach me there. 928 00:37:51,160 --> 00:37:53,170 All those things, they can reach out to me 929 00:37:53,170 --> 00:37:55,420 there. They can send me an email there. 930 00:37:55,420 --> 00:37:59,020 I have, um, books there that they can get 931 00:37:59,020 --> 00:38:00,640 different books that I've written, quick 932 00:38:00,640 --> 00:38:02,980 books that I can get, um, that they can get 933 00:38:02,980 --> 00:38:05,260 digital copies and stuff like that there 934 00:38:05,260 --> 00:38:05,650 too. 935 00:38:05,980 --> 00:38:07,510 Diane Diaz: Fantastic. And we'll put that in the show 936 00:38:07,510 --> 00:38:09,370 notes as well, so everybody will have access 937 00:38:09,370 --> 00:38:11,770 to that. Well, Cherlotte, thank you so much 938 00:38:11,770 --> 00:38:13,660 for coming on the podcast today. 939 00:38:13,660 --> 00:38:15,580 It has been not only a pleasure to work with 940 00:38:15,580 --> 00:38:16,960 you, but just a pleasure to chat with you 941 00:38:16,960 --> 00:38:19,030 today and to share you with our listeners, 942 00:38:19,030 --> 00:38:20,380 which I know they're going to love. 943 00:38:20,410 --> 00:38:21,430 Cherlette McCullough: Thank you, Diane. 944 00:38:21,430 --> 00:38:22,510 Thank you so much. 945 00:38:22,870 --> 00:38:24,850 Diane Diaz: Absolutely. All right. 946 00:38:24,850 --> 00:38:26,350 Well, to everybody listening, if you'd like 947 00:38:26,350 --> 00:38:28,510 to learn more about your speaker archetype 948 00:38:28,510 --> 00:38:31,510 and see what type of a speaker you are, you 949 00:38:31,510 --> 00:38:34,330 can visit our website and take our speaker 950 00:38:34,330 --> 00:38:36,280 Archetype quiz. And that is at speaking your 951 00:38:36,280 --> 00:38:40,150 brand.com/quiz. Again that is speaking your 952 00:38:40,150 --> 00:38:43,840 brand.com/quiz. Until next time. 953 00:38:43,840 --> 00:38:45,010 Thanks for listening.