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On this solo episode of the Sales Transformation Podcast with Collin Mitchell, he's going to be sharing some things that you can do to start creating content as a seller.
Learn how he does his own method and how it can be applied on your own. All this and more in this short but full tutorial!
Get your FREE Vidyard account and bonus Video Sales Process Playbook here!
HIGHLIGHTS
00:18 Are you a consumer or a creator? Why does this matter in sales?
01:57 Collin's personal favorite way to start creating content is...
02:41 A big misconception that you need to hear to believe
03:43 Try other things like writing, making videos, and see where it gets you and how it can help exponentially
05:33 Having your own podcast can solve a lot of the problems for you
QUOTES
00:40 "The social media platform of choice for B2B is LinkedIn, now on LinkedIn, find some creators that you get a ton of value from and reach out to them. Ask them if they're open to sharing some ideas or allowing you to pick your brain."
02:05 "Take the things that you learn in your sales conversations, in your discovery calls, the things that you are hearing first hand from your prospects, and the problems that they have. And turn those into content ideas, how would you solve that problem, what is the impact of those problems. Things that you can put out there as content that will also attract your ideal clients."
03:10 "Putting out content that's relevant that answers questions, that talks about solving problems, that provides problem to your ideal audience which should be the people you want to do business with."
04:31 "Be yourself on the platform, share your original ideas, the posts don't even need to be long, alright? The best thing is just to get started, you can see which content does well. Don't get discouraged, okay? It's very easy to get discouraged."
05:03 "There's a million reasons why a post can underperform and it doesn't mean because it's bad in content. And not everything you put out is gonna be fantastic, but creating a consistent habit and getting started, finding a rhythm that works for you, matching your message and your content that's gonna attract your ideal clients is the winning recipe for content."
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Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!