The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case

The FMCG Marketing Daily — July 25, 2026 In this episode: • Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category disruption without cannibalising its core brands. • Diageo's Indian subsidiary United Spirits has taken a 10.1% stake in start-up Nuvola Spirits, a direct signal of how the world's largest spirits company is positioning for India's premiumisation wave through challenger brand investment rather than organic launches. • A growing debate among marketers is challenging the fundamental logic of mass brand advertising, with real implications for how FMCG companies allocate their media budgets between broadcast reach and precision community targeting. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.