Paid, Made, Or Laid: How To Use The 8 Foundational Desires To Get Sales #102

To get your customers to take action, you need to understand what motivates them. That's why it's so important to know and internalize the 8 desires every human is biologically programmed to have. Just like Homesick Candles, JUDY, Peloton, and all the other successful DTC brands do. And if you can tie your mission to multiple desires, it'll have a serious impact on your bottom line.

Show Notes

• Follow Ben on Twitter
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Copywriting Secrets by Jim Edwards
• Homesick Candles
• JUDY
• Peloton

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.