Subscribe
Share
Share
Embed
In the episode, Christina Rice, the founder of OMNoire, shares her inspiring journey from a career in public relations to building a platform that redefines wellness and community for black women and women of color. She discusses her transition from PR to launching her own agency and the challenges she faced along the way. Christina also talks about the moment she discovered her passion for yoga and how it led her to create Omniwar. She shares her vision for the future of the brand and the importance of community and self-care in the wellness industry.
Key Takeaways:
- Christina Rice transitioned from a career in public relations to launching her own agency before starting OMNoire.
- OMNoire is a platform that redefines wellness and community for black women and women of color.
- Christina's passion for yoga and her journey led her to create OMNoire as a safe space for black women to explore wellness and healing.
- OMNoire offers retreats, a home collection, and an academy to empower and support black women on their wellness journeys.
- Christina believes in the power of community and self-care and aims to create a one-stop wellness shop through OMNoire.
Episode Outline:
In this podcast episode, beginning at 0:00:30, we're introduced to Christina Rice, whose varied career journey is admired by host Dreena. From her high school dream of being an attorney, noted at 0:02:38, to opening a Nashville clothing store at 0:04:26, and transitioning to a PR career in New Jersey at 0:07:28, Christina's path is diverse and inspiring.
A pivotal moment occurs at 0:10:59 when Christina starts her own agency after being laid off. This period also marks her wellness journey, as she discovers yoga and eventually becomes a certified teacher, a topic touched upon at 0:12:36. Christina's significant venture, Omnoire, aimed at healing for black women, is conceived in early 2016, highlighted at 0:13:32.
The episode at 0:21:17 delves into the meaning behind "Omnoire" and Christina's achievements, including planning retreats and securing sponsorships. She shares her experience of focusing solely on Omnoire at 0:16:03 and attributes its success to community care and pioneering in the wellness industry at 0:25:33.
Christina discusses expanding Omnoire into home products at 0:44:49 and her vision for it as a comprehensive wellness brand at 0:49:54. She offers advice to entrepreneurs at 0:51:22, emphasizing listening to one's inner voice. The episode wraps up around 0:57:46 with Christina sharing Bali's transformative impact on her wellness journey.
Connect with Christina on....
Instagram: @christinamrice
Linktree: ChristinaRice
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howigotherewdreenaw.substack.com
Creators and Guests
Host
Dreena Whitfield
Dreena Whitfield-Brown is the Founder and CEO of WhitPR, an integrated strategic communications agency with 15+ years serving clients in the nonprofit, corporate, and political sectors. Recognized as one of PRWeek's 40 Under 40, a PR News Top Woman in PR, and named to Inc.'s 2025 Female Founders 500 List. She created How I Got Here to have the raw, honest conversations about entrepreneurship that nobody has on the record.
What is How I Got Here with Dreena Whitfield?
How I Got Here with Dreena Whitfield goes beyond the highlight reel with Black women founders, executives, and leaders. Real conversations about the pivots, the setbacks, and the purpose behind the work. From bootstrapping a beauty brand with $500 to leading a professional sports franchise, each episode explores the moments that shaped who they became and the cost of building something meaningful.
For women navigating leadership, business ownership, career reinvention, and the cost of ambition.
New episodes biweekly on Wednesdays.
Host: Dreena Whitfield
Executive Producer, Writer & Creative Director: Keena Williams / Struxa
howigotherewdreenaw.substack.com