Thrills and Chills: Establishing Product Marketing | Zapier's Head of Product Marketing, Gregg Miller

Today we're talking about scaling PMM at a company and the biggest challenges of establishing and/or re-establishing the PMM function. Gregg stresses the importance of both selling your vision and building for the future, but not without maintaining the present and taking care of the urgent immediate tasks. We also discuss being in a position of management and how to enable your team to help evangelize the role and add value to your company.

Show Notes

Connect with Gregg on LinkedIn.
Join Gregg and view his AMA's on Sharebird

What is Thrills and Chills: Establishing Product Marketing ?

“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz

For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?

Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.

This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.

The only way to be on this journey is to begin. Let’s go.