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Hey, everybody. We are live Poduty and the News at the Podcast Theater on Corbet

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Street at Harrison's in downtown Tarentum. We have an impressive,

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amazing guest joining us tonight for six news stories. Dave

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Jackson. Welcome to the show, dude. So happy to be here.

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Ready to have some fun, and we're. Not too far away. We were just talking

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before the show. You're in Akron, I'm in Pittsburgh. Pittsburgh just had a terrible

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weekend in Cleveland. I'm as

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shocked as you are, probably because the one thing the Browns can

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do is find a way to lose, and I was really surprised. Well,

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Dave, I got just one question for you. Oh.

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Do you know what time it is? Time for Poduty and

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the News, my friend. What time is it? What

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time is it? The

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only live news podcast about podcasting

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from the stage. The

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only live news podcast about podcasting

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from the stage. Dave

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Jackson, welcome to Poduty and the News. It's such an honor to have you here

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tonight. Just a legacy in podcasting hall of fame inductee

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school of podcasting. Podcasting since 2005.

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Yeah, we would chisel them out of stone back then. But,

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yeah, it's been fun to watch. I mean, it was in

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2005 because everybody goes, why is the hall of fame full

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of old white guys that are all nerdy? And I'm like, because we

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used to be young white guys that were nerdy and we figured out podcasting. But,

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I mean, that was pre WordPress. Really.

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Pre Apple. You know, you were hand rolling your RSS feed. It

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was, you know, I remember. I. I would record my podcast.

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I would. I used a thing called Feed for all that. I would FTP

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my feed to get updated. I would update my website in Dreamweaver. It was

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just a, you know, 37 different tools to make a podcast. And so

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now it's, you know, a piece of cake. And you can buy. I got a

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P4 here. This thing's like, less than 200 bucks. And,

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you know, it's just amazing how far we've come. Yeah, I

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remember using, like, feedburner to try to syndicate my feed and

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even Google Reader. Just trying to subscribe to blog posts

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and trying to find podcasts and get that content delivered to you,

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but before the algorithm did it automatically. I think the

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Internet used to be more like a treasure hunt. You used to. Oh, big time.

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Used to be able to go out and try to find these things and

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you'd uncover all these things that. It'd just be amazing. Yeah. I remember

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when a friend of mine had just come back from this marketing convention.

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And he said, hey, and again, totally dating myself. He goes, you know how you

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missed the MySpace boat? And I'm like, yeah, yeah, don't rub it in. And

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he said, I've seen the next big thing. It's podcasting. And I was like,

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okay. So I go to Google and I type in podcast, and there's like, one

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and a half pages. And I go, wait, how do you. How do you spell

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this? Again, he goes, it's podcast. Like, you know, and I go,

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dude, there's nothing on this on the Internet. And I finally figured out

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how to kind of paperclip one together and some rubber bands and, you know,

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MacGyvered one. And then I just remember I uploaded a file and there was this

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software with a big picture of a lemon on it called Juice,

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and I downloaded it, and the first thing was I heard Adam Curry's voice,

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and I was like, hey, I know that guy from the MTV Headbangers ball.

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But I put my feet in and I saw the download come down, and

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that's when the light bulb went off and went, oh, I see what this does.

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And I was pretty much hooked. And then probably,

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I don't know, two or three weeks later, I put out a couple episodes,

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and a guy from Nuremberg, Germany, sent me voicemail.

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So, number one, I'm in the middle of Cowtown, Ohio, and some guy

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on the other side of the planet, like, not only found my show, but

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liked it enough to send me a voicemail. And that's when I grabbed my flag,

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and I'm like, I claim podcasting in the name of Dave, and

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it's been fun ever since. You're hooked. You mentioned Dreamweaver

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back then. I can even recall. People call this now cowboy coding.

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But I remember going on Dreamweaver, editing my index

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HTML file, and then just publishing it in real time, not

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even working in a playground environment.

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You would just edit and publish the real time on the web and

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just hope for the best. That's it. Cross your

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fingers and hope. Well, tell us a little bit about school podcasts.

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You know, over a thousand podcasters have been helped by this program, and

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great podcast, great community. If people want to

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connect with that and really meet new podcasters,

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you know, tell us a little bit about the school of podcasting. Yeah, it's

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at its core, it's. It's courses, a community, and

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consulting. So I've got, you know, everything from planning

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your podcast to how to grow it, how to monetize it, how to get in

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Apple and Spotify and all that fun filled stuff, all the points in between.

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And then you've got consulting. So every month you get five hours of one on

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one consulting with me. And then the community is really what

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keeps people. So every Friday we do lunch with

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Dave and then we do one on the weekend, we do one on a Wednesday

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night. And it's just everybody sharing what they're doing and

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what's working. And you've got everybody from

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accountants to ex pastors to

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ex military. It's just a wide range of

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everybody. And they're dog groomers. And we're all just like, hey, I

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tried this or who are you using for merch? Or whatever it is. And

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then we also, I think one of my favorite things is we do what we

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call listener parties. And that's where somebody especially

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like your first episode and you basically, we

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stream it live and everybody listens. And if you get confused or

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bored or if you really like it, you just raise your hand. You're

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like, hey, I don't know what you're talking about here. Hey, that was really cool

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how you tied in a personal story into this to bring it in or

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whatever. And so because it's one thing to

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listen to somebody's show, but you know when you wanted them to laugh

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or cry or whatever, and when we're all just sitting here deadpanned

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and we're supposed to be laughing, well, now you can, you know that because you

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can see us. And at first people are like, I don't know if I want

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to do this. I'm like, look, you're going to put your show out to the

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public anyway. Why not get some feedback before you put it out there?

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Because so many podcasters don't. And then they just keep putting out,

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you know, not that it's bad, it's, it's kind of meh, like,

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okay, all right. But if we can point out that, hey,

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you know, you're my favorite is like, you have a great

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theme song, but there are a lot of times where people just play music and

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they're like, you know, you just hit play and it's bad at. And that, that,

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the debt and that and that like for 30 seconds.

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And I'm like, what am I supposed to get up and dance here? What's going

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on? You know, and so it's just honest feedback to help

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shape it because we're all there with the, really, the

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main goal of just making content that engages their audience. So

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it's a lot of fun. I've been doing it for over 20 years now. And

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it's always fun seeing, you know, people come in.

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And I think the reason why podcasting has

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such a great community is because there are companies out there

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now putting out absolute AI slop. And we want to help

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make as many good podcasts as possible so that when we do get that,

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that person. My best friend just started listening to podcasts. I'm like, where you

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been? And he said, I found a really good one. He goes, but, man, there

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are so many really bad shows out there. And I go, yes, there

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are so many. A lot of fun. And that's

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some of my pet peeves about some of these apps is things I've

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heard people talk about is we need some sort of filtering,

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if not to just get rid of the AI slop, but a new

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podcast or your friend just came to podcasting. Nothing is worse than

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you really get invested into a show and you go back through their

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catalog, and the last published episode was 2023.

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Done anything. So I really wish we were working towards a way to

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really filter out so that we could only see active shows. I think

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that would really help the directories. It would help with the user experience. It would

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help with discovery. I don't know how to tackle that. I'm not a tech

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guy. Yeah, it'd be great to only show me shows

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with more than five episodes because there's so many.

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There's one episode and somebody going, I don't know, is this on? Oh, it's

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making the lights blink. What do we do? Like, ugh, you know? And then it

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sits there forever. So it'd be great if we could filter that out.

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Five episodes. Last published was this year. I'd be so excited to

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just have that filter. They last published date was in 2025.

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Yeah. Would make a huge difference in discovery. Yeah.

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Because I know they say if you make it past, I think it's 8 or

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10, you're more than likely to keep going. But a lot of shows, in fact,

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Riverside just put out a stat which that. I forget what it was. Something

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ridiculous. Like 44% of podcasts don't make it

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past, like, five episodes or something like that. And that's

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it. It's pretty insane. Stat. Yeah, the drop is

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very steep, even at 10. So, you know, this show, I got to 35.

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I even tore my Achilles over the summer. Had to have Achilles surgery.

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Haven't missed a week. And I'm. We're off to the races. I'm having

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more fun doing this show than I've done anything in the past 10. Years. So

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nice. We're gonna keep it going. Yeah. Well, good on you for pushing through with

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the Achilles man. That's. That's no fun. It's funny you say pushing,

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because I was actually pushing on a skateboard when I popped that

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sucker. Ah, that'll do it.

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Well, let's get into a controversial topic.

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Netflix presses play on live podcasts. We're gonna file this

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under Platforms and Distribution, and it comes to us from the Hollywood

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Reporter. Netflix is officially stepping into live

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podcasting starting January 11th with a live

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episode of the Bill Simmons Podcast, streaming Sunday nights on

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Netflix before living on Spotify and all major

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audio platforms. This move is part of a broader partnership with

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Spotify's studio arm and the Ringer, and it

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signals Netflix's growing push into video podcast

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as it competes more directly with YouTube, with additional

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shows from iHeartMedia and Barstool becoming Netflix

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exclusive. This isn't an experiment. It's a platform

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strategy shift that could reshape how audiences discover

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and experience podcasts. So this is the

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doozy of one that we've been talking about on this show. I've heard you talk

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about on School of Podcasting, especially the last two episodes.

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And we've heard this on POD News. Netflix

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is really making this push, just like even TikTok is doing

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and Spotify is doing and YouTube is doing, trying to

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maybe reclaim or take over what a definition of a

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podcast is behind their paywall or in their

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ecosystem. And in this case, this is very similar

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to that. They want to have that exclusive deal. And

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is this really a podcast? I guess that's what we're going to get into first.

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Yeah. This is where I always say, from my standpoint,

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being kind of a technical guy, I go by the technical definition. And

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that is a podcast is audio, video, or, yes, even a

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PDF delivered via rss. And I am of the no

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rss, no podcast. And so when

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they say, oh, it's going to be a live podcast on Netflix, I'm

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like, no, it's a podcast now. That's a live stream.

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It's a live show, but no rss, no

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podcast. And Steve Goldstein is a friend

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of mine. I've known him forever, but he keeps redefining it. And

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my question is, and I don't mean disrespect to Steve, but why

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are we listening to Steve? Why? And in fact, I asked him, after I threw

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him under the bus on my one episode, I got on Zoom with him, and

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I said, why don't you accept that

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no rss, no podcast, and he's like, well, I'm surrounded by a bunch of

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gen zers. And. And he's like, they all think

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YouTube is a podcast. And the problem. My background is in

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teaching. And so with me, I think everything can be

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fixed with education. I'm like, oh, we just need to get them in a classroom

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and go, here's what a podcast is. YouTube is a show. It's a

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channel. That's what that is. And here, these guys in Apple and Spotify,

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these are podcasts. So, you know, why do we have a different name for

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books than magazines, than TV shows? It's a different

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format. It's a different name. And it drives me bonkers that,

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you know, Dan Granger over at Oxford Road has spent most of

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2025 going, so what's a podcast? And I'm like, why? It's. Here's the

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definition. Why don't you accept this definition? And it drives me

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bonkers. So. And then the thing that James

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Crinlund pointed out, because he's a nerd, too, he

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somehow got into the back end of Netflix and

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was able to see how many views those shows are getting. And

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his show is Pod News Weekly Review,

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gets more downloads than 20% of the shows on

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Netflix. And I went, so we all get like, ooh, Netflix. Which, you

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know, hey, anytime I can get more exposure from my show, that's fine.

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It's great. But, you know, it's not all that. And then the thing

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that I just scratched my head on is the exclusiveness,

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because when all those shows went on Spotify and they were

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exclusive, and then when their thing came up to

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renew, a lot of them said, no, thank you, because you

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want your audience to follow you to Spotify. But a. In my

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opinion, Spotify's app, I love it for music

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discovery, but for podcasting, not so

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much. And so I didn't follow anybody over to Spotify. I'm like, well, there's only,

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I don't know, 200,000 other shows I could listen to.

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So I'll be interested to see what happens. But I don't know, what are your

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thoughts? Yeah, you said something on a recent episode of School of

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podcasting about YouTube is

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shouting from the top of the mountain. We have podcasts now. Spotify

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is. We have video podcasts. And what's happened over the

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last couple years is there's really hasn't been an argument to counter

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that. And while they get the big media, the big press, they're

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using it to maybe move the stock number a little bit. You know,

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they're able to get that coverage. And people like

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myself, even though I disagree with what YouTube is calling

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a podcast, I don't have the same voice and coverage. So for these

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last couple years, they've just kind of gone unchecked trying

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to tell us what the definition of a podcast is. And nobody

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pushes back on the shenanigans. The

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YouTube changed the definition of a view of a short

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to zero seconds. So if I go to a button and I go

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and tap it, There you go, That's a view. Then they came out, the

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CEO came out and said,

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I think it was 2 billion views in a month. And I go, well, that's

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really easy to do when a view is 0 seconds.

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You know, I was like, I'm like, is nobody putting these two together? They just

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changed the definition. And look at us. Two billion views. I'm like, ah, this

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is driving me crazy. Or grow in year after year. And let's

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go to a real live podcast. We'll go to our second

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story today, and this one's going to be live from the CES showroom

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floor coming to us from ECAMM Live. You mentioned ecamm a little bit earlier

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today, and if there's anything I love, it's a meta subject. For

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example, this is a podcast about live podcasting,

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recorded live. And here we got from ecamm

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on an upcoming live stream of the flow. Host Katie

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Fox sits down with Dave Hamilton, and we'll talk about podcasting

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live from the showroom floor of the Consumer Electronics Show.

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Instead of just attending ces, Dave reported live from

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it. Navigating noisy environments, fast moving stories,

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and constant tech distractions, the conversation pulls

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back the curtain on what it actually takes to podcast live at a

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massive event. What tech trends truly mattered and

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why experience and context beat shiny new gear

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every time. And this story just caught my attention just because the

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meta, you know, he's already doing a live podcast from the showroom

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floor. Now they're going to do a live stream, talking about the live podcast

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from. From ces and just a great way to kind of pull technology

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together and really expand kind of what this

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is. This is an example of expanding what the definition of a podcast can be

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because they're doing all kinds of things. They're doing news reporting, they're doing

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a recap, they're doing an interview, a live stream all at one time

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to make a podcast. Yeah, absolutely. And Dave

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Hamilton's a good guy. I got to hang out with him at

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either podfest or Podcast. Movement had been around forever, but yeah, it's

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kind of, and this is kind of where Steve Goldstein is

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going for. He just, he likes to use the word podcast.

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But his point is that, you know,

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20 years ago you couldn't have a live broadcast

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and 20 years ago you didn't have this. And now it's not a matter

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of, you know, if I do a live stream

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and I record that, I can now do anything I want with

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that. So I've got a live show while I'm doing it. I can take it

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out like you do and put the video out on YouTube. I can put the

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audio out as a podcast, I could put the video out as a podcast. But

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who, who's got the budget for that when YouTube is free and

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then I can have it transcribed and turned into a blog post?

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So I get, when Steve talks about, it's a fluid area

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that you aren't just video, you aren't just print, and you

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aren't just, you can kind of go wherever you want. So I get his point

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on that. I just push back. When he goes, yeah, that book is now a

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podcast, I'm like, no, no, you had me and you lost me, Steve.

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So I get it. But it's the thing that's just nuts about that

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is to be doing it from a floor of some show

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that just wasn't possible 20 years ago. The WI fi wasn't

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there. The camera would have weighed 400 pounds on your shoulder.

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So it's kind of crazy. Yeah. What used to cost a

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million dollars to build a television studio. I'm not saying this is the

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quality of a television studio, but I built something.

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Five, six thousand dollars isn't too far off from

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what took millions of dollars 20 years ago. So the

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technology like you're mentioning has grown so fast

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that anybody has access to do this. That doesn't mean

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necessarily everybody should do it. It just means that you have the

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ability that you are so connected to the rest of the world now.

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The cost, the barrier to get into this is so

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low that you could be live from a conference floor and then

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you could do a follow up broadcast. Bringing in ecamm, you

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know, a few weeks later, doing a recap. I was talking to somebody right before

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I came on here, member of the school of podcasting that's in

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Australia, and he sounded like he was sitting right next to me.

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I'm going to jiggle my cables here. I keep hearing that that's driving me

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nuts. But it's, you know, that's amazing.

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And, and like, here's another. This is the new Zoom Podtrak

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P4. And you know, it's under 200 bucks.

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And five years ago, this would have been $1,000. You know, it's just

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crazy. Speaking of great technology, when

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community and beer is the headliner, this comes to us from

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I Like Beer, the podcast. And this is what on

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location podcasting looks like when it's done right. The I

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Like Beer the podcast went live on site and at Bergen

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Beer Company during its massive 50 brewery anniversary

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celebration. Rather than just covering beer, the episode

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asks a bigger question. How does a brewery become so respected

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that 50 of the nation's top brewers show up to celebrate?

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The answer isn't hype or production tricks. It's community

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relationships and telling the story from inside the experience

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instead of after the fact. And this is like what we preach in

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live podcasting. It's about community. It's about bringing people who are

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like minded together. And here's a brewery that's

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so well respected that 50 other breweries want to

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come hang out with them, do some live shows, and

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just celebrate beer together. You know, this beer

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community I don't consider. You know, there are

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tons of podcasts about podcasting, and there are other podcast consultants and,

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and I don't know that I've run into anybody where they're like, oh, well, I

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can't talk to him because he's my competition. Because again, we're all.

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Our primary goal is to help everybody make the best shows there

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are. Because when we get that new listener, we

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don't want them to go. I don't know, it's just some guy and his buddy

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that he grew up with, and they're both laughing about Orange Gatorade.

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I don't know what the inside joke is, but they thought it was funny, you

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know, so we're trying to help people make great shows. And it's just

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amazing that, like, some of my best friends are my

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competition and. Because who else am I going to nerd out about

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podcasts with than another podcast consultant? So this

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is just a great example of the power of community embracing

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other people, because I'm sure that those people that are coming to that

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brewery are learning things. You know, you're kind of helping your competition.

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But on the other hand, I'm sure there's really bad, you know,

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breweries and, and they want people to go, wait, do you want, do

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you want a Miller? Do you want to try some of this draft? And they're

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like, I don't want to do the draft stuff or homebrewed stuff. Well, if

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if it's all good, then you have more chance of people

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going, yeah, let me try that new stuff. So I just think it's a

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great idea. And like you mentioned, the best part about

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podcasting is meeting other podcasters, even if you're talking about the

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same thing. Like, I'm in Pittsburgh. I've met 70

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different sports podcasts in this town, and they all know

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each other, and they all share ideas and tips and guests, and

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it's such an amazing collaboration for people who are

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doing the same thing that you want your peer to

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succeed. It's almost that rising tide lifts all ships. If we get

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three or four great Pittsburgh podcasts, then the other ones start to

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get traction too. And podcasting is just one of those things where the

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more you help each other, the more other people help you and

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the faster you grow and become a better podcaster. Yeah, I forget what the

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phrase is, all boats rise in high tide or something like that, but

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it's a case where we want everybody to benefit as more listeners

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come in, so. Absolutely. So the more we benefit,

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the more chaos there is. And if those of you watching this was

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a live stream podcast from, it looks like a radio station that did

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an after show. They called it Shover Time. This is

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chaos as content. This is kind of the area I like to thrive. And I

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grew up skateboarding for 20 years. I was into

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punk rock music and hip hop music in the 90s. So, like, chaos

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is at the center of my core. And this is when a live show

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is the joke. This comes to us From Kroc on YouTube. This is what

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happens when a podcast fully commits to the live experience.

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Klein Alley show took their show on the road with

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Chovertime, a recording live from Hollywood

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Park Casino. The result wasn't polish or perfection. It

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was chaos. Audience participation, bad bets, questionable

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decisions, and a room full of people who showed up knowing anything

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could happen. It's a reminder that for some podcasts, the appeal

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isn't tight scripting or clean production. It's unpredictability,

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shared experience, and letting the audience feel like they're part

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of the madness. Something I love about podcasting that

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you don't get with any other genre. With comedy, you

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don't get a unique experience every show. Comedians tend to

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work on material. They're trying to put a show together, a set together,

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and they perform that content in multiple stages, multiple

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nights, night after night, until they get that perfect joke. And when you

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listen to musicians, when they play a city, they go to the next town

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and they play the Same set at the next town. But when you

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go to see a live podcast, and this is a beautiful example of that,

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the only time in the history of the world that you will see that performance

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is that night, in that moment. They won't go do this

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show tomorrow night at a different casino. They only perform

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that one time and one time only. And to me, that's. That's

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the magic of live podcasting. The. The beauty of getting up on a stage in

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front of people is it's a once in a lifetime experience every single

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time. Yeah, absolutely. And I mean, if you ever watch the

404
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movie Private Parts about Howard Stern

405
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and there's a line in there and they're like, okay, well, you know, X amount

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of percentage of the people love Howard. Why? Can't wait to hear what he's

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going to say next. There was this element of, like, we're just not sure what

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he's going to do. He's crazy. And then he's like, great. But what about the

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people that hate him? They're like, oh, number one reason they listen to can't wait

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to hear what he's going to say next, because they were getting ready to go

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crazy. So, yeah, that. That element of I wonder what's going to happen

412
00:25:58,260 --> 00:26:02,020
next is a great way to suck in your audience. I always say,

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you know, the ingredients that you have to play with. You either want to make

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them laugh, cry, think grown, educate, or entertain. If it's information,

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they can't get anyplace else, which is kind of what this live show is

416
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that's really in there. And then if you can save them time or save them

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money. So when you start combining those, like, John

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Oliver has that show on HBO last week, tonight. Well, he makes

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me laugh, he makes me think, he gives me information. For whatever reason,

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I can't get anyplace else, you know, and then,

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you know, you mix those all together and you got a pretty good show. And

422
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this is just a great example. And then the fact that it's live, and my

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guess is that audience is engaged throughout the show and probably

424
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yelling things out. I. I had a friend of mine that ran

425
00:26:45,650 --> 00:26:49,450
sound for. I think it's POD Save the Queen, which is a political show. And

426
00:26:49,450 --> 00:26:52,730
they were selling out theaters, like, making like 20 grand a night.

427
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Not too shabby because they were selling tickets in this theater in San

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Francisco. And he said what the weirdest part was. He goes,

429
00:27:00,610 --> 00:27:04,410
their audience is there. There's no ads. It's a live podcast.

430
00:27:04,730 --> 00:27:08,490
And it was like Freeberg at a Skynyrd Concert people, come on,

431
00:27:08,490 --> 00:27:12,110
Play Freebird. They're like, come on, Do Blue Apron. Do. Do

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00:27:12,110 --> 00:27:15,630
Better Help. Come on. You know, and they're like, guys, there's no ads tonight. So

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finally, they're like, all right, we'll just got to give the audience what they

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want. So live is. It's a whole different

435
00:27:23,150 --> 00:27:26,990
beast than recording at home, you know, things like that. So it's

436
00:27:26,990 --> 00:27:30,790
a different skill. But, boy, when it's. When it's rocking,

437
00:27:30,790 --> 00:27:34,550
it's. It's hard to beat. Yeah. And obviously, the kroc, this

438
00:27:34,550 --> 00:27:38,350
is a. Probably built off of a radio show. These are probably morning DJs that

439
00:27:38,840 --> 00:27:42,680
this is their environment, and they're bringing that energy, they're bringing

440
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their fan base. And to be able to pull something off like this is

441
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just incredible. If you. There's some crazy things that I listen to parts of it,

442
00:27:50,280 --> 00:27:54,120
and they pull people up from the audience. I think they

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offered to give somebody a haircut if they could cut his hair any way they

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00:27:57,320 --> 00:28:01,160
wanted in exchange for some tickets to an upcoming

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00:28:01,160 --> 00:28:04,770
concert. So you never know what to expect. And that's really

446
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keeping the audience on their toes, keeping them guessing to what's coming next.

447
00:28:09,130 --> 00:28:12,410
That's the best way to put together a live show.

448
00:28:12,730 --> 00:28:15,290
Yeah. And when it's a radio crew,

449
00:28:16,330 --> 00:28:19,690
most of people are listening to that in their car. And now I get to

450
00:28:19,690 --> 00:28:23,250
actually see what they look like. And that whole aspect I remember in the early

451
00:28:23,250 --> 00:28:26,810
days of podcasting, Jay Moore's a comedian. He was in Jerry Maguire

452
00:28:26,810 --> 00:28:30,570
and done some acting. And he said how he noticed, he

453
00:28:30,570 --> 00:28:34,320
goes, it wasn't the advertising. It's the fact that I used to have clubs,

454
00:28:34,560 --> 00:28:37,920
and all of a sudden I could sell out theaters and people would start

455
00:28:38,400 --> 00:28:42,200
shouting out things he had said in the podcast. So that's how he

456
00:28:42,200 --> 00:28:45,880
got his raise, by just having more. A more engaged audience that

457
00:28:45,880 --> 00:28:49,720
started showing up to shows. Yeah. Speaking of showing up,

458
00:28:49,720 --> 00:28:53,080
the shows crossing borders when podcasts

459
00:28:53,080 --> 00:28:56,880
outgrow their borders. Podcasting's global moment

460
00:28:56,880 --> 00:29:00,560
is on full display as Tony and Ryan podcast take

461
00:29:00,560 --> 00:29:04,160
the stage at Radio days Europe in 2026.

462
00:29:04,400 --> 00:29:07,840
What started as a massively popular Australian show has

463
00:29:07,840 --> 00:29:11,480
clearly outgrown national borders, earning them a spot at one of the

464
00:29:11,480 --> 00:29:15,280
world's most influential radio and audio conferences. In

465
00:29:15,280 --> 00:29:18,960
a conversation with fellow Aussie Craig Bruce, the focus

466
00:29:19,040 --> 00:29:22,640
isn't just on their success, but on how podcasting and radio

467
00:29:22,640 --> 00:29:26,280
continue to borrow from each other, and why live on stage

468
00:29:26,280 --> 00:29:29,520
conversations are becoming essential to the

469
00:29:29,520 --> 00:29:33,120
medium's future. Radio Days Europe is nothing to

470
00:29:33,120 --> 00:29:35,840
sneeze at. That's one of the huge conferences

471
00:29:36,960 --> 00:29:40,760
in this genre. Like we mentioned earlier, part of

472
00:29:40,760 --> 00:29:44,560
their entertainment for the event is doing live podcast

473
00:29:44,560 --> 00:29:48,320
recordings as the entertainment. So these are things to think of

474
00:29:48,320 --> 00:29:52,160
down the road. How do you fit in there? How does your podcast fit into

475
00:29:52,240 --> 00:29:55,970
even smaller conferences or smaller community events? Is

476
00:29:55,970 --> 00:29:59,610
there a place for you to meet people like you and perform your

477
00:29:59,610 --> 00:30:02,730
podcast? Yeah, it's great. And I know

478
00:30:03,210 --> 00:30:06,970
Australia has. I forget it's something in Andy,

479
00:30:07,050 --> 00:30:10,810
but there's a duo in the morning and they take their

480
00:30:10,810 --> 00:30:14,490
radio show and put it out as a podcast, and it's

481
00:30:14,730 --> 00:30:18,330
way more. I mean, the beauty of podcasting is it's time

482
00:30:18,330 --> 00:30:20,810
shifted. So if these are like morning guys, you're like, I don't want to get

483
00:30:20,810 --> 00:30:23,670
up at six in the morning and listen to the radio, but I can check

484
00:30:23,670 --> 00:30:26,870
out their podcast later. And it's hugely popular, so

485
00:30:27,110 --> 00:30:30,630
it's. And the fact that it's worldwide.

486
00:30:30,630 --> 00:30:33,750
So, you know, if we go back 20 years ago, these people would have a

487
00:30:33,750 --> 00:30:37,190
radio show in Australia, and that's kind of it. And, you know, maybe if you're

488
00:30:37,190 --> 00:30:40,550
in Melbourne, you might be able to pick up the station. And now it's

489
00:30:40,550 --> 00:30:44,230
worldwide. And so they've got this whole thing. And that's when you get the opportunities

490
00:30:44,630 --> 00:30:48,430
to speak at places like this. I always say a podcast helps

491
00:30:48,430 --> 00:30:51,850
you build relationships, and those relationships lead to

492
00:30:51,850 --> 00:30:55,690
opportunities and the opportunities lead to more relationships. And

493
00:30:55,690 --> 00:30:59,450
it just turns and turns and turns. And so you just never know.

494
00:30:59,450 --> 00:31:03,090
I mean, I, I, many moons

495
00:31:03,090 --> 00:31:06,770
ago, I was the head of podcasting at the New Media Expo, and I

496
00:31:06,770 --> 00:31:10,410
hired Pat Flynn to speak. And so I got to know Pat

497
00:31:10,410 --> 00:31:13,610
then, and I've known him through the years. And fast forward, I'm at

498
00:31:14,010 --> 00:31:17,770
podfest, and lo and behold, there's Pat Flynn, and I'm talking to Pat,

499
00:31:17,770 --> 00:31:21,610
and another friend of mine popped up. And then Michael Stelzner is

500
00:31:21,610 --> 00:31:25,330
a guy that runs Social Media Marketing World in San Diego. And he came

501
00:31:25,330 --> 00:31:29,130
up and we were just talking podcasting. So I was doing my, you know, you're

502
00:31:29,130 --> 00:31:32,889
on my jam now I'm going to talk about podcasting. And when we got

503
00:31:32,889 --> 00:31:36,650
home, Michael Stelzner called me and said, hey, you know, it was great meeting

504
00:31:36,650 --> 00:31:40,290
you. Would you be interested in speaking at Social Media Marketing

505
00:31:40,290 --> 00:31:43,890
World? So it's, it's again, it's those relationships that lead to

506
00:31:43,890 --> 00:31:47,490
opportunities. And as long as you take advantage of that. So I'm here to tell

507
00:31:47,490 --> 00:31:51,030
you, these people that are gonna be speaking at Radio Days Europe,

508
00:31:51,590 --> 00:31:55,350
that you don't realize that if you're a keynote for what, let's

509
00:31:55,350 --> 00:31:59,110
say it's 20 minutes, a half hour for 30 minutes, you are

510
00:31:59,270 --> 00:32:02,790
Radio Days Europe. That's a huge responsibility. And

511
00:32:03,430 --> 00:32:07,230
it always just blows my mind when I go and I see somebody

512
00:32:07,230 --> 00:32:10,270
speak for the first time and you can just tell they're just winging it. Like,

513
00:32:10,270 --> 00:32:13,990
they put the slides together last night and I'm like, wow,

514
00:32:14,150 --> 00:32:17,790
you're really blowing the opportunity here. But yeah, Radio Days Europe

515
00:32:17,790 --> 00:32:20,450
is one I've never been to, but I wouldn't mind going.

516
00:32:21,490 --> 00:32:25,290
Yeah, a lot of times, unfortunately, some of the bigger acts,

517
00:32:25,290 --> 00:32:28,930
they just get hired. They're the reason why those events are selling tickets

518
00:32:29,090 --> 00:32:32,130
and they show up and it's like a Q and A. You know, they don't

519
00:32:32,130 --> 00:32:35,970
have anything prepared and it's just a one on one Q&A with maybe

520
00:32:35,970 --> 00:32:39,370
the host. And. But examples like this, where this is a

521
00:32:39,370 --> 00:32:43,170
podcast where you had mentioned 20 years ago you were just

522
00:32:43,170 --> 00:32:46,850
going to be on Australia and nobody outside of Australia would have heard you.

523
00:32:47,230 --> 00:32:51,070
But now, because of distribution, because they're able to get out there, they're going to

524
00:32:51,070 --> 00:32:54,230
be up on stage for 30 minutes and then think of the people that they're

525
00:32:54,230 --> 00:32:57,950
in front of while they're up on that stage. So to get to that

526
00:32:57,950 --> 00:33:01,710
level, to be invited to be on the main stage, but then all

527
00:33:01,710 --> 00:33:05,190
those other industry connections you're in front of and you're

528
00:33:05,190 --> 00:33:09,030
showcasing yourself, it's almost like a calling card or your resume for

529
00:33:09,030 --> 00:33:12,710
future jobs and gigs. And it also works the other way

530
00:33:12,710 --> 00:33:16,470
around. Dr. Emily Morse does a show called Sex

531
00:33:16,470 --> 00:33:20,230
with Emily, and it got really popular. And

532
00:33:20,230 --> 00:33:23,990
when Howard Stern, let's see, who, who did she replace? It

533
00:33:23,990 --> 00:33:27,670
might have been. Yeah, Howard Stern had gone off in California because he went

534
00:33:27,670 --> 00:33:31,350
to satellite radio. And so they brought in Adam Carolla and

535
00:33:31,350 --> 00:33:35,150
they brought in Dr. Emily, and she was on

536
00:33:35,150 --> 00:33:38,910
radio for quite some time. But unfortunately, like as radio does, they

537
00:33:38,910 --> 00:33:42,700
switched their format and she was gone. But then she got a job

538
00:33:42,700 --> 00:33:46,420
on Bravo, on the Bravo channel, doing tv. And

539
00:33:46,420 --> 00:33:50,180
so the whole time she's kept her podcast. Why? Because it's

540
00:33:50,180 --> 00:33:53,780
the entertainment business and eventually something's going to go left of center.

541
00:33:53,860 --> 00:33:57,660
But she maintains her audience through her podcast. And then

542
00:33:57,660 --> 00:34:01,100
it's like, oh, by the way, I'm now going to be writing a book or

543
00:34:01,100 --> 00:34:04,620
I'm doing this or that. So the podcast is the thing, the

544
00:34:04,620 --> 00:34:08,220
constant through all these other opportunities. So, yeah,

545
00:34:08,220 --> 00:34:11,820
so you never know what's gonna come about. It's the one

546
00:34:11,820 --> 00:34:15,500
asset that she owns, most likely owns has the most control

547
00:34:15,500 --> 00:34:19,100
over, doesn't have to answer to TV executives, doesn't have to answer to

548
00:34:19,100 --> 00:34:22,740
radio executives. This is hers. She built this media

549
00:34:22,740 --> 00:34:26,500
asset and she controls it and owns it and can release it

550
00:34:26,500 --> 00:34:30,180
however she wants. And yeah, Aisha Tyler is an actress. She

551
00:34:30,180 --> 00:34:34,030
was, I think was Ross's girlfriend

552
00:34:34,270 --> 00:34:37,630
on Friends for a while, but she's also a director. She was in,

553
00:34:38,590 --> 00:34:42,310
oh, it was on FX Archer. She was the

554
00:34:42,310 --> 00:34:46,110
voice in Archer, one of them. And she was a podcast movement. And she

555
00:34:46,110 --> 00:34:49,910
did every aspect of her podcast. She edited it, she posted

556
00:34:49,910 --> 00:34:53,270
it. At the time I worked at Libsyn, so she would upload it to

557
00:34:53,270 --> 00:34:56,790
Libsyn and she said, you know, one thing, just what you just said, she said,

558
00:34:56,790 --> 00:35:00,590
the one thing I love about my podcast is it's mine. She

559
00:35:00,590 --> 00:35:04,310
goes. She goes, look. She goes, yes, it's my house, but it's

560
00:35:04,310 --> 00:35:07,990
really my house and my husband's house. And it's not really our house because we

561
00:35:07,990 --> 00:35:11,070
haven't paid for it yet. You know, she's like, but this is mine. She goes,

562
00:35:11,070 --> 00:35:13,550
and if I want to make it longer, I can make it longer. If I

563
00:35:13,550 --> 00:35:16,270
want to make it shorter, if I want to bring it again. She's like, it's

564
00:35:16,270 --> 00:35:19,990
my show, I can do whatever I want. And you can't say

565
00:35:19,990 --> 00:35:23,830
that about a whole lot of stuff. So absolutely, it's yours

566
00:35:23,830 --> 00:35:27,460
and you can do whatever you want. And speaking of doing whatever you

567
00:35:27,460 --> 00:35:31,220
want, Bunny XO brings live podcast

568
00:35:31,220 --> 00:35:34,820
to TPAC to support memoir. I'm going to file this

569
00:35:34,820 --> 00:35:38,660
under I don't understand anything. I just read. I don't know what I just

570
00:35:38,660 --> 00:35:42,380
thought, but here we go. We have Live podcasting continues its move into major

571
00:35:42,380 --> 00:35:46,140
performing arts venues as Bunnie XO brings her Dumb

572
00:35:46,140 --> 00:35:49,740
Blonde podcast to the Tennessee Performing Arts center this

573
00:35:49,740 --> 00:35:52,950
February as part of her stripped down, unfiltered and

574
00:35:52,950 --> 00:35:56,670
unapologetic tour. This isn't a regular book tour. It's

575
00:35:56,670 --> 00:36:00,110
a high energy onstage podcast experience built around

576
00:36:00,110 --> 00:36:03,430
storytelling, humor, audience interaction and personal

577
00:36:03,430 --> 00:36:07,190
reflection. It's another clear example of podcasts evolving

578
00:36:07,190 --> 00:36:10,230
into full scale live events to blend performance,

579
00:36:10,550 --> 00:36:14,390
intimacy and brand storytelling in front of a ticket

580
00:36:14,390 --> 00:36:18,070
buying audience. I also learned that she's Jelly Roll's wife.

581
00:36:18,280 --> 00:36:21,720
I was going to say, I think if I believe I know this to be

582
00:36:21,720 --> 00:36:25,480
that. Yeah, that's his wife. And we've seen this a

583
00:36:25,480 --> 00:36:29,160
couple times. Whereas people were releasing books in the past, they would do

584
00:36:29,480 --> 00:36:33,160
morning talk shows, they would do morning radio, they would go around

585
00:36:33,240 --> 00:36:36,920
and try to get coverage. But we're seeing people build

586
00:36:36,920 --> 00:36:40,560
Tours now around book releases, and they're tying their

587
00:36:40,560 --> 00:36:44,360
podcast audience into doing these live shows, and they're releasing the

588
00:36:44,360 --> 00:36:47,880
book and going on tour. So now they're. They're selling tickets, they're selling

589
00:36:47,880 --> 00:36:51,360
books, they're selling merch. It's become this whole new

590
00:36:51,360 --> 00:36:55,160
element, a whole new way to promote things that you're releasing is

591
00:36:55,160 --> 00:36:58,960
to take your podcast out on tour and release a book. Yeah,

592
00:36:58,960 --> 00:37:02,680
as soon as you mentioned that, I'm like, oh, this is a. A

593
00:37:02,680 --> 00:37:06,160
book signing in, you know, a. Almost a

594
00:37:06,160 --> 00:37:09,880
live performance, you know, close. And why wouldn't you? Because

595
00:37:09,880 --> 00:37:13,560
I remember once I'm a guitar player, I got to meet Ted

596
00:37:13,560 --> 00:37:17,040
Nugent and he signed a book for me. But they didn't charge me

597
00:37:17,440 --> 00:37:20,920
to come into the Borders. Right. I just stood in line and I had to

598
00:37:20,920 --> 00:37:24,640
buy a book for him to sign. But why not charge tickets to come

599
00:37:24,640 --> 00:37:28,360
in and watch me probably read some of my book, do a

600
00:37:28,360 --> 00:37:31,840
little Q and A. Probably have. And that might be one where they have

601
00:37:32,240 --> 00:37:36,080
kind of a preset kind of presentation that they might

602
00:37:36,080 --> 00:37:39,760
do. And then at the end, of course, I'll be signing books in the back.

603
00:37:39,920 --> 00:37:43,160
And so you get them coming in and you get them coming out. And that

604
00:37:43,160 --> 00:37:46,660
gets real profitable. Because. Because it's not like it's a KISS show where you got,

605
00:37:46,660 --> 00:37:50,380
you know, four trucks hauling, you know, lights and fire and

606
00:37:50,380 --> 00:37:53,420
stuff. It's like I need a microphone and a chair to

607
00:37:54,060 --> 00:37:57,780
do that. So it gets really profitable really quick. So. But

608
00:37:57,780 --> 00:38:01,620
it is funny that they're calling it a live podcast. It's like, well, it's a

609
00:38:01,620 --> 00:38:05,380
one man or a one woman show in this case, then we're going to record

610
00:38:05,380 --> 00:38:08,780
it and probably put it out as a podcast. And if not

611
00:38:09,020 --> 00:38:12,740
the reason people are there, I'm going to assume that

612
00:38:12,820 --> 00:38:16,540
Mrs. Roll has. Has a podcast of some

613
00:38:16,540 --> 00:38:20,340
way. So that's probably how most people address her as.

614
00:38:20,580 --> 00:38:23,820
And yeah, if it's recorded and released as a podcast, then this

615
00:38:23,820 --> 00:38:27,620
100% falls into this was a live podcast recorded in front of

616
00:38:27,620 --> 00:38:31,420
an audience and released as a current episode. A

617
00:38:31,420 --> 00:38:34,780
lot of times people, we've had stories where big

618
00:38:34,780 --> 00:38:38,430
podcasts have done live experiences with the intent to

619
00:38:38,430 --> 00:38:42,110
not record it just as a reward for their fans. And that's

620
00:38:42,110 --> 00:38:45,870
great, too. So you've built an audience, you build a community, and you're still

621
00:38:45,870 --> 00:38:48,950
going to do a performance that's live, but it's not going to be part of

622
00:38:48,950 --> 00:38:52,550
it. You got to be there to get the full experience. That's it. That's the

623
00:38:52,550 --> 00:38:55,950
Old, you know, supply and demand. And if you want to get, there's only one

624
00:38:55,950 --> 00:38:59,430
time to get it, and. And that's where you do the fun thing where you

625
00:38:59,430 --> 00:39:03,190
have to confiscate everybody's phone so they can't record it. It's my favorite thing.

626
00:39:03,190 --> 00:39:06,880
I remember when Sarah Koenig from Serial was speaking at

627
00:39:06,880 --> 00:39:10,600
Podcast Movement, and they had all these signs like, no recording. And I'm like,

628
00:39:11,080 --> 00:39:14,280
you do know you're in a room full of podcasters, right? I'm like, the chances

629
00:39:14,280 --> 00:39:18,000
of no recording are, like, slim and none. But I

630
00:39:18,000 --> 00:39:21,840
know now comedians, they have a thing where they'll confiscate your phone and

631
00:39:21,840 --> 00:39:24,120
you get it back at the end of the show. And that whole nine yards,

632
00:39:24,120 --> 00:39:27,640
so. Well, Dave, this has been

633
00:39:28,040 --> 00:39:31,800
so much fun. Exceeded every expectation I

634
00:39:31,800 --> 00:39:35,520
had about this moment and. And getting through this show and enjoying this

635
00:39:35,520 --> 00:39:39,200
time with you. Let's go back one more time. School of

636
00:39:39,200 --> 00:39:42,960
Podcasting. Let's make sure everybody knows it's not just a

637
00:39:42,960 --> 00:39:46,440
podcast. It's a community. It's a great way to connect with other

638
00:39:46,440 --> 00:39:50,280
podcasters. And how can people reach out, connect with you, and

639
00:39:50,280 --> 00:39:54,080
learn more about School of Podcasting? Yeah. As you might imagine, it's

640
00:39:54,080 --> 00:39:56,920
called the School of Podcasting, and the website is, you guessed it,

641
00:39:57,000 --> 00:40:00,680
schoolofpodcasting.com is where you can find all things. School

642
00:40:00,680 --> 00:40:04,360
of Podcasting. If you want to find things. All things, Dave,

643
00:40:05,050 --> 00:40:08,690
like the book behind me. And I should be selling these Christmas

644
00:40:08,690 --> 00:40:11,610
trees. They're. They're kind of old in the tooth at this point, but that's

645
00:40:11,610 --> 00:40:15,050
over@powerofpodcasting.com so. But

646
00:40:15,370 --> 00:40:18,970
really appreciate. This has been fun, man. It's always fun hanging out,

647
00:40:18,970 --> 00:40:22,770
talking about podcasts, and I really appreciate the opportunity. Yeah.

648
00:40:22,770 --> 00:40:26,570
Thank you, thank you, thank you, thank you. I'm gonna go. I got two quick

649
00:40:26,570 --> 00:40:30,050
plugs because I gotta get rid of some shirts. I got the early bird special.

650
00:40:30,050 --> 00:40:33,050
$10 a shirt through the end of the year. You got two days left to

651
00:40:33,050 --> 00:40:36,770
get them. We got four colors, five sizes Poduty shirts.

652
00:40:36,770 --> 00:40:40,170
We got Poduty hats, everybody. You couldn't get enough on the shirt. You want to

653
00:40:40,170 --> 00:40:44,010
double brand yourself, get your Poduty hats. Just $15. And if

654
00:40:44,010 --> 00:40:47,610
anything that we talked about, whether the six stories in tonight's show

655
00:40:47,770 --> 00:40:51,450
or the six stories in the 35 other episodes I've released, that's

656
00:40:51,450 --> 00:40:55,210
over 200 examples of people doing live podcasts

657
00:40:55,210 --> 00:40:58,850
from a stage. We have a theater space here built just for

658
00:40:58,850 --> 00:41:02,370
independent podcasters. We have a no contract, no minimum

659
00:41:02,610 --> 00:41:05,930
way to do this where you're not on the hook for anything. Just reach out

660
00:41:05,930 --> 00:41:08,770
to me, old Jeffers. jeff@poduty. P-O-D-U-T-Y.com

661
00:41:08,770 --> 00:41:12,570
and that's going to

662
00:41:12,570 --> 00:41:16,210
bring us to the end of the show. Dave, thank you again so

663
00:41:16,610 --> 00:41:19,170
much. I got one last question for you.

664
00:41:20,210 --> 00:41:22,210
Oh, boy. What time is it?

665
00:41:23,810 --> 00:41:27,530
It's Poduty and the News time, baby. What

666
00:41:27,530 --> 00:41:28,410
time is it?

667
00:41:52,060 --> 00:41:54,940
Cast about podcasting from the st.

668
00:42:04,780 --> 00:42:07,580
The only live news podcast about

669
00:42:07,900 --> 00:42:10,220
podcasting from the stage.