Passive house can lead to more than just houses: community engagement, control pathologies. and propagating systemic change. With Helena Fitzgerald (Department of Economics at the University of Limerick)

Our guest on this episode is Helena Fitzgerald, a passive house designer, and architect whose experience of building her own passive house led her to move beyond architecture.

Taking a stance on passive house - as an attempt to be green - prompted self-reflection in Helena, which took her career off on what might seem a wild tangent. Now a research fellow in the Department of Economics at the University of Limerick, Helena's new direction is focused on equitable, community-centric, scalable sustainability.

Helena's home is a striking, architect-designed, one-off passive house. It's a home beyond reproach in terms of energy efficiency, although we might query the stove today, knowing what we now know about biomass. That said, its rural location bakes in car dependency and renders it a home that couldn't be for everyone - criticisms that are addressed directly, and thematically, in the course of our conversation.

As ever, it was a roving conversation with familiar themes: the importance of acting in a manner that is results-driven to guarantee desirable outcomes; technology on its own isn't enough, systemic solutions and localised community engagement are just as integral.

We even start nudging at revolution.


Notes from the episode

• Helena's passive home
• Citizen Innovation Lab - Limerick
• Smart Lab Limerick

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Zero Ambitions Partners email address - [e-mail]
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Join ACAN
• Join the AECB 
• Email Alex and Dan about websites, branding, and communications - [e-mail]; Everything is User Experience

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value