Make Marketing Suck Less for Expertise-Driven Solo Businesses

Do you hate the idea of pressing on people's pain points?   Agitating the pain so that the only solution to make it stop is by giving you money?  I do too. It's gross. It's icky, and, unfortunately, it works.  But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball.  It's key to creating your minimum viable marketing message and ensuring your potential clients feel seen, heard, and valued.  So what is this alternative?  You'll just have to listen in to find out. In this episode, we  review what the hell messaging is and the voice of customer research  work to understand the pain your client is experiencing learn the three parts of the Problem Statement, including how to stop the “snake from eating its tail” problem  

Show Notes

Do you hate the idea of pressing on people's pain points?  

Agitating the pain so that the only solution to make it stop is by giving you money? 

I do too. It's gross. It's icky, and, unfortunately, it works. 

But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball. 

It's key to creating your minimum viable marketing message and ensuring your potential clients feel seen, heard, and valued. 

So what is this alternative? 

You'll just have to listen in to find out.

In this episode, we 

  • review what the hell messaging is and the voice of customer research 

  • work to understand the pain your client is experiencing

  • learn the three parts of the Problem Statement, including how to stop the “snake from eating its tail” problem

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)