{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "— Timeless marketing vs the AI hype\r",
      "startTime": 0,
      "endTime": 355.21
    },
    {
      "title": "— The colonoscopy story. \r",
      "startTime": 355.21,
      "endTime": 795.21
    },
    {
      "title": "— Trojan Horse marketing. Get attention first. Sell later. Stop leading with your product.\r",
      "startTime": 795.21,
      "endTime": 1095.21
    },
    {
      "title": "— Why you can’t create demand, only redirect it.\r",
      "startTime": 1095.21,
      "endTime": 1435.21
    },
    {
      "title": "— Category creation vs sub-categories. Most startups get this wrong.\r",
      "startTime": 1435.21,
      "endTime": 1605.21
    },
    {
      "title": "— Meaning-free brand assets. Why weird mascots and visuals actually work.\r",
      "startTime": 1605.21,
      "endTime": 2010.88
    },
    {
      "title": "— How to sell bold ideas internally without asking for permission.\r",
      "startTime": 2010.88,
      "endTime": 2240.88
    },
    {
      "title": "— Ads that look like ads fail. Attention is the job.\r",
      "startTime": 2240.88,
      "endTime": 2760.88
    },
    {
      "title": "— Triggers vs pain points. How people actually decide to buy.\r",
      "startTime": 2760.88,
      "endTime": 3080.88
    },
    {
      "title": "— First principles, repetition, history, and why this stuff still works no matter the tech wave.",
      "startTime": 3080.88,
      "endTime": 3643.48
    }
  ]
}