It's no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts.
While content creators present an exciting opportunity to reach new audiences for P2P fundraising, a closer look reveals that the fundamentals remain familiar. Streaming campaigns share core elements with traditional fundraising events—empowerment, inspiration, recognition, and calls to action. These campaigns demand the same level of engagement, resources, and support, even if they are delivered through different channels.
In the episode, P2PPF’s Marcie Maxwell is joined by Andy Steig,
Stand Up To Cancer’s Influencers & Gaming Community Director. Andy will share stories of how his organization launched its influencer & streaming initiative in 2019 and how it has evolved over the past five years. Together, we’ll dig into strategies for recruiting and retaining content creators to support your mission, as well as how to build solid collaborations between influencers, brands and your nonprofit.
Additionally, this episode covers:
- Building community among streamers & influencers
- How to measure success within a streaming or influencer campaign
- Tips for piloting your first streaming campaign
Mentioned Links
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- (00:00) - Welcome to The P2P Soap Box
- (03:17) - Introducing Andy Steig
- (05:58) - About Stand Up To Cancer
- (09:08) - Recruitment
- (14:47) - Retention
- (19:19) - Measuring Success
- (23:58) - Guidance
- (31:59) - Get Involved!
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.