The Weekly Boost

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Summary

Look, I get it … talking about data isn’t all that sexy. (Unless of course, you’re a data junkie).

In software though we talk about the importance of product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.

When you take the time to really understand your ideal customer profile and collect the right data, you’re then able to craft a compelling message to reach that ideal customer.

So say, for example you want to reach/target down-sizers because you love helping homeowners right-size their home and you make the process effortless. You might look up the following homeowner data:

- 2-story (owner occupied) homes in a geographic farm
- Have lived there for 20+ years
- Have over 80% equity in their home

Now you can craft a compelling value proposition that’s better than “the market is 🔥 hot, now’s a great time to buy.”

Instead, you can talk to them about their pain points (stress free move, rightsize your home, less maintenance and up-keep, etc.).

Better product/market fit.

Join me in this week’s episode of The Weekly Boost as we talk with Tyler Steenken from Cole Realty Resource on additional ways you can leverage data to prospect from home and win more listings!

Show Notes

Look, I get it … talking about data isn’t all that sexy. (Unless of course, you’re a data junkie).

In software though we talk about the importance of product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.

When you take the time to really understand your ideal customer profile and collect the right data, you’re then able to craft a compelling message to reach that ideal customer.

So say, for example you want to reach/target down-sizers because you love helping homeowners right-size their home and you make the process effortless. You might look up the following homeowner data:
  • 2-story (owner occupied) homes in a geographic farm
  • Have lived there for 20+ years
  • Have over 80% equity in their home
Now you can craft a compelling value proposition that’s better than “the market is 🔥 hot, now’s a great time to buy.”

Instead, you can talk to them about their pain points (stress free move, rightsize your home, less maintenance and up-keep, etc.).

Better product/market fit.

Join me in this week’s episode of The Weekly Boost as we talk with Tyler Steenken from Cole Realty Resource on additional ways you can leverage data to prospect from home and win more listings!


What is The Weekly Boost?

This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.

I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.

Listen in as I share what’s good in real estate & the world of marketing!