Scott Kerr is joined by Peter Rawlinson, CEO and CTO of American luxury electric automaker Lucid Motors, to talk about how the company evolved from an electric battery and powertrain supplier to a frontrunner in the electric vehicle market competing head-on with the German luxury manufacturers. Rawlinson, an auto industry veteran who engineered the Tesla Model S, discusses the technology innovations and design thinking behind the Lucid Air (its first vehicle) as well as its upcoming Gravity model entry into the completive luxury SUV market. He also talks about the EV marketplace and where it's going, how Lucid intends to generate consistent demand for its vehicles, scaling the business to profitability, and capitalizing on Tesla's media 'noise'. Plus: Why Chinese automakers are still years behind on EV tech
Featuring: Peter Rawlinson, CEO and CTO at Lucid Motors (lucidmotors.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com