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In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.
Listen to the episode as they discuss:
• The long tail theory in procurement
• What does the quote “give people what they want” has in common with creating content
• How to create content that sits at the heart of people’s pain points and with the long tail in mind
• Why ungated content is the way to go
• Utilizing live podcast recording sessions to build audiences and repurpose content
• Video marketing
• What startups should look for in a good marketing agency partner
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Show Notes
In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.
Listen to the episode as they discuss:
• The long tail theory in procurement
• What does the quote “give people what they want” has in common with creating content
• How to create content that sits at the heart of people’s pain points and with the long tail in mind
• Why ungated content is the way to go
• Utilizing live podcast recording sessions to build audiences and repurpose content
• Video marketing
• What startups should look for in a good marketing agency partner
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!