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In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.
Listen to the episode as they discuss:
• The long tail theory in procurement
• What does the quote “give people what they want” has in common with creating content
• How to create content that sits at the heart of people’s pain points and with the long tail in mind
• Why ungated content is the way to go
• Utilizing live podcast recording sessions to build audiences and repurpose content
• Video marketing
• What startups should look for in a good marketing agency partner
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Show Notes
In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.
Listen to the episode as they discuss:
• The long tail theory in procurement
• What does the quote “give people what they want” has in common with creating content
• How to create content that sits at the heart of people’s pain points and with the long tail in mind
• Why ungated content is the way to go
• Utilizing live podcast recording sessions to build audiences and repurpose content
• Video marketing
• What startups should look for in a good marketing agency partner
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.