I Say CX, you Say UX, Let's Call the Whole Thing Off... | #004

Show Notes

I Say CX, you Say UX, Let's Call the Whole Thing Off...
In this episode we talk about “usability” – what is it, how do you measure it and how do you improve the “usability” of your website and why is it important.  

For this discussion, I was lucky enough to catch up with Matt Pezzimenti.  Matt, founded CRO Agency, Conversion Kings just 6 years ago and has successfully grown it to an international organization servicing clients in Australia, SE Asia and the US.  He’s always my first point of call for any usability-based questions as he works with many of Australia’s leading companies to improve the usability of their websites. 

About Paul Downs, your host:

Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.

• 25 years experience in eCommerce and IT
• Business Transformation expertise
• Runs own Retail Consulting business 
• International career spanning large UK and AU retailers
• NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt

What is The Real Tale?

Welcome to The Real Tale!
We are on a mission to improve the online retail customer experience. The Real Tale is a mystery shopping report for online retailers that measures the experience across 200 metric points from page speed, through to packaging, the delivery experience and the returns process.
In the podcast we chat to industry subject matter experts to discuss and get down to the nitty gritty of what makes a successful online customer experience.
If you are interested in learning more about The Real Tale customer experience report just go to https://www.itworks.company/the-real-tale and there you can find more information and some examples of the report.

About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
Managing Director, it works

25 years experience in eCommerce and IT
Business Transformation expertise
Runs own Retail Consulting business
International career spanning large UK and AU retailers
NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt