Choice Hacking: The Marketing Psychology Podcast

Known for their long lines, Disney Parks spends millions making waiting in line fun.

Disney World’s queues have puzzles, music, and interactive designs.

For example, while waiting in line for the Haunted Mansion at Disney World, you can play ghostly musical instruments, see books that fly from their shelves, and even solve a murder mystery while you wait.

Why does Disney spend millions a year to keep people entertained in line?

It's down to a principle called Idleness Aversion.

Join me today as I unpack the Idleness Aversion - what it is, how the world's biggest brands apply it, and how it can improve your marketing and customer experience.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."

Click here to learn more and join the course.

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//SOURCES: Choice Hacking,  What is Idleness Aversion?

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener