Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)

In this clip from our livestream during #DAC19, Guido and Bart speak with WeiWi lie-Schröder from Google.

Show Notes

Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities.

Partners:

• Effective Experiments: effectiveexperiments.com
• Convert: convert.com/features
• Online Dialogue: onlinedialogue.nl
• Braingineers: braingineers.com

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.

DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.

Creators & Guests

Host

Guido X Jansen

As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.

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