CIM Marketing Podcast

How political promises got ever more outlandish.

This podcast will:
• Look at the history of political parties making retail offers they can never hope to honour
• Examine the dark arts of modern-day political marketing
• Ask whether the post-truth political age is here to stay

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM

Recorded: Thursday 28 November 2019 12:00 GMT

Show Notes

How political promises got ever more outlandish. 
This podcast will: 
• Look at the history of political parties making retail offers they can never hope to honour 
• Examine the dark arts of modern-day political marketing 
• Ask whether the post-truth political age is here to stay 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM 
Recorded: Thursday 28 November 2019 12:00 GMT

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.