In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.
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Timestamps:
- (01:53) - Who is Laura Paskauskaite?
- (03:11) - Laura’s background
- (05:01) - What is Surfshark?
- (07:07) - How do you approach SEO for a new brand in a competitive niche?
- (09:56) - The importance of alternative pages.
- (12:45) - Tips on branded keywords.
- (13:52) - Traffic that translates into revenue.
- (17:01) - How to find queries that bring more transactions?
- (19:17) - Methods to identify audience needs except for keyword research.
- (23:07) - How does data affect decisions regarding SEO in Surfshark?
- (27:55) - The value of secondary keywords.
- (30:37) - Factors that aren’t easy to measure (e.g., brands).
- (35:56) - How does Surfshark approach international SEO?
- (42:22) - Technical aspect and link building regarding international SEO.
- (43:25) - Localized link-building outreach templates.
- (44:32) - Laura’s learnings on building and retaining teams.
- (46:50) - Learn more about Laura and Surfshark and get in touch.
- (47:35) - Outro
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This episode is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.