Kasra Dash:
Customer lead generation—if I’m looking for more customers for my business, what should I be doing? What should I be avoiding? What are the pros and cons?

James Dooley:
Yeah. So anyone who’s looking for a B2C lead generation company, the core thing they’re looking for is more leads that a customer lead generation company can provide.
What they’re doing is increasing the volume of new paying customers. And hopefully, if they can increase the average transactional value and the lifetime value, the revenue and turnover of the business will increase—and ideally, profit margins too.
So there are quite a lot of people now looking for a professional customer lead generation company.

Kasra Dash:
So before picking a lead generation company to go with, what are three things that you would look at before signing any contracts or moving forward?

James Dooley:
The main one is testimonials and case studies. Have they generated leads for customers in your industry or niche? If they have, and they can show testimonials and case studies, that’s always a great sign.
Next is jumping on a call or exchanging emails to understand their pricing. Are they doing cost-per-lead, cost-per-sale, cost-per-acquisition, or are they offering a commission-based structure?
At FatRank.com, we do performance-based lead generation for B2C leads across the UK.

Kasra Dash:
One other thing is listening to how the person speaks. For example, in our videos we talk about average transactional value, CPL, cost per lead, cost per acquisition. As soon as I hear someone mention these terms, I know they at least understand lead generation—because there are a lot of cowboys out there.
But if you guys do want more customer lead generation, head over to FatRank.com, fill in the contact form, and the team will be in touch.