The Terrible Creative

Office Hours with Patrick

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Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective.

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Something shifted last week. Not dramatically. Quietly, the way things in this industry tend to change — while you're working, while you're trying to keep the phone ringing.

Google's AI Mode is rewriting how clients find photographers. The search box that used to send people to your website now answers their question and keeps them inside Google. The content you spent years building to get found is being consumed by the machine that replaced you.

So I did what I always do. Stayed up too late, rebuilt half my website for an algorithm, and unpublished pages I'd spent months on.
This episode is about that night. About what it costs to hold the wrong things too tight. About a portrait subject who sat in her car for ten minutes before she could walk through my studio door — and what happened in the room after she did. And about the part of this work that no platform update, no search algorithm, no AI announcement has ever been able to touch.

The ninety percent is window dressing. This episode is about the ten.

Resources and Links

Lessons From A Terrible Photographer (The Book) https://www.terriblephotographer.com/the-book
Support the show https://www.terriblephotographer.com/support
Subscribe to Pub Notes, the newsletter https://the-terrible-photographer.kit.com/223fe471fb
The Terrible Creative on Instagram https://www.instagram.com/terriblephotographer/
Patrick Fore on Instagram https://www.instagram.com/patrickfore/

Podcast written, produced, and hosted by Patrick Fore Music licensed through Epidemic Sound and Blue Dot Sessions Recorded from my garage in San Diego, California

What is The Terrible Creative?

The Terrible Creative is a storytelling podcast for photographers, designers, and creative professionals working through the parts of the creative process no gear review or business course ever covers.

Each episode is 30 to 40 minutes. Solo. Story-driven. Built around mental health, artistic identity, and what honest work costs in a career rewarding performance over truth.

This is not a photography podcast about cameras, presets, or client strategy. This is a podcast about the inner experience of being a creative professional, made for the mid-career photographer or designer who has mastered the technical side but lost the thread.

Hosted by Patrick Fore, commercial photographer, author, and former lead photographer and brand designer for Taylor Guitars. His work has appeared globally for clients like Nike, Petco, and Verizon. He built this show because none of the podcasts he found addressed the real problem.

If you are a photographer or creative professional who feels competent on the outside and quietly lost on the inside, you are a Terrible Creative. This is your podcast.