The Craft with May Globus

There isn’t anything Mikey Scott can’t do. The marketing and branding powerhouse has had a successful career in action sports and fashion & lifestyle brands, from being a professional snowboarder to running the global marketing at Herschel Supply for over six years.

He grew up in Markham, Ontario, with a love for skateboarding, soccer and his close-knit family. Eventually, he discovered snowboarding and ended up travelling the world as a pro boarder at sixteen with sponsorship from Ride, Oakley, Globe and Endeavour. After action sports, Mikey pivoted quickly into marketing, working his way up to global marketing director at Herschel Supply, VP of Global Marketing for an iconic VF Corporation brand in Antwerp (VF also has Supreme, The North Face, Vans & more).

Now, he’s innovating in a different industry from his usual repertoire as the VP of Digital Marketing at @freshtrackscanada, a travel company that’s been around for more than two decades.

Always thinking ahead, he also more recently launched the well-crafted accessories brand, he also launched accessories brand Issues Objects with his wife Shawna Olsten and several creative partners.

In this raw and real conversation, we explore what it was like making a discovery about his father when he was nine, not letting trauma define you, the importance of quality vs. quantity in life, the five pillars he always operates from, his journey in the marketing world and getting after it, what fatherhood means to him, and much more.

Show Notes

There isn’t anything Mikey Scott can’t do. The marketing and branding powerhouse has had a successful career in action sports and fashion & lifestyle brands, from being a professional snowboarder to running the global marketing at Herschel Supply for over six years. 

He grew up in Markham, Ontario, with a love for skateboarding, soccer and his close-knit family. Eventually, he discovered snowboarding and ended up travelling the world as a pro boarder at sixteen with sponsorship from Ride, Oakley, Globe and Endeavour. After action sports, Mikey pivoted quickly into marketing, working his way up to global marketing director at Herschel Supply, VP of Global Marketing for an iconic VF Corporation brand in Antwerp (VF also has Supreme, The North Face, Vans & more). 

Now, he’s innovating in a different industry from his usual repertoire as the VP of Digital Marketing at @freshtrackscanada, a travel company that’s been around for more than two decades. 

Always thinking ahead, he also more recently launched the well-crafted accessories brand, he also launched accessories brand Issues Objects with his wife Shawna Olsten and several creative partners.

In this raw and real conversation, we explore what it was like making a discovery about his father when he was nine, not letting trauma define you, the importance of quality vs. quantity in life, the five pillars he always operates from, his journey in the marketing world and getting after it, what fatherhood means to him, and much more.

What is The Craft with May Globus?

The Craft is an audio-visual collection of intimate conversations with creatives, entrepreneurs, and pioneers across disciplines. Each episode weaves through their personal backstory, creative process, and way of living—an exploration of the humanity that connects us all.

Alongside the conversations, the show’s visual storytelling—through editorial-style photography—offers another way in. Like a modern-day magazine editorial, each image is a quiet window into the spirit of the guest and the world they’re shaping.