Paris Talks Marketing

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests that pop-ups can offer customers value and can help you scale your conversions.

Hear more in this episode about pop-up:

•What mistakes do companies make when creating pop-ups?
•How should you think about setting up your pop ups?
•Why does having more than 2 fields in a pop-up affect conversion rates by 300%?
•B2B content marketing strategy, and tips.

Tune in and enjoy!

Show Notes

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests that pop-ups can offer customers value and can help you scale your conversions. Hear more in this episode about pop-up: •What mistakes do companies make when creating pop-ups? •How should you think about setting up your pop ups? •Why does having more than 2 fields in a pop-up affect conversion rates by 300%? •B2B content marketing strategy, and tips. Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.