Soft Power Cymru

With the World Cup in everyone's minds, we look at the amazing opportunity in Welsh football.

Show Notes

With the World Cup in everyone's minds, we look at the amazing opportunity in Welsh football. From reacting to the 2016 Euros, to developing a complex diplomatic strategy.

We explore:
- The birth of a global brand
- Unexpected celebrity ambassadors
- The opportunity at hand

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

What is Soft Power Cymru?

As we’re all getting excited to get behind Wales as they’re about to enter the world’s biggest football tournament, we are pleased to release this very special podcast. Welcome to Soft Power Cymru, a show about Welsh sports diplomacy.

In celebration of Wales in Canada where we are looking to deepen our existing relationships and grow new ones. This podcast series focuses on the power of sports diplomacy in Wales, the connection between Wales and Canada in sports and how Wales is punching above its weight in this world.