5THWAVE - The Business of Coffee and Hospitality

In today’s episode we're speaking with Benjamin Paz – a third-generation coffee producer in Honduras and a leading voice in sustainable coffee farming.

In this conversation, Benjamin shares pragmatic solutions for sustainable coffee production, such as reforesting with native tree species, restoring natural shade canopies and adapting processing methods that save water and work in harmony with local ecosystems.

We also discuss critical labour shortages, the systemic challenges of doing business Honduras, and strategies to ensure a thriving coffee industry for generations to come.

Credits music: "Carolina Gold" by DANI in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast