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The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environments, emphasizing the need for marketers to align their efforts with business outcomes rather than vanity metrics.
- Transition from traditional SEO to future-focused, AI-driven strategies
- Importance of relevance and intent in content creation
- Challenges of aligning marketing metrics with business goals
- Building brand visibility in AI conversations and search everywhere optimization
- Educating leadership and adapting marketing roles to evolving expectations
Time Stamps
01:10 - Difference between content creators and business-focused marketers
04:30 - Introduction to future-focused SEO
10:15 - Shift from inbound marketing to AI-driven discoverability
18:45 - Importance of relevance in AI conversations
25:00 - Defining and targeting search intent
32:20 - Redefining quality vs quantity in content
40:00 - Metrics that matter in the AI era
50:10 - Educating leadership on new marketing KPIs
58:00 - Final thoughts on the evolving role of marketers
01:10 - Difference between content creators and business-focused marketers
04:30 - Introduction to future-focused SEO
10:15 - Shift from inbound marketing to AI-driven discoverability
18:45 - Importance of relevance in AI conversations
25:00 - Defining and targeting search intent
32:20 - Redefining quality vs quantity in content
40:00 - Metrics that matter in the AI era
50:10 - Educating leadership on new marketing KPIs
58:00 - Final thoughts on the evolving role of marketers
Main Takeaways
- Marketers must shift from keyword targeting to intent targeting to stay relevant in AI-driven search.
- Vanity metrics like likes and traffic are less meaningful than customer acquisition and revenue impact.
- Marketing success now depends on educating leadership and aligning content with business outcomes.
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A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.
Creators and Guests
What is The Business Of Marketing?
The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.