The Engage For Good Podcast with Alli Murphy

Planet Fitness's SVP of Communications & Corporate Social Responsibility, McCall Gosselin, joins Megan to talk about how they're leveraging their online work-ins to benefit healthcare workers.

Show Notes

When COVID-19 struck and all fitness centers had to close their doors, Planet Fitness quickly pivoted and started offering free work-INs to everyone on their Facebook page.

In this episode of Cause Talk Radio, Megan talks to McCall Gosselin, Senior Vice President of Communications & Corporate Social Responsibility for Planet Fitness about how they're leveraging these work-ins to feed healthcare workers in a new social responsibility initiative.

You'll learn about how (and why) Pizza Mondays have become an important foundation of the company's giving-back strategy during this uncertain time and what the future holds for Planet Fitness and their "judgement free zone".

Links & Notes

  • (00:00) - Welcome to Cause Talk Radio
  • (00:37) - Introducing McCall Gosselin • Planet Fitness
  • (03:47) - Pizza Monday
  • (05:09) - The COVID-19 Social Impact Response
  • (07:41) - Sponsor • Accelerist
  • (09:05) - The COVID Timeline Response
  • (11:08) - Biggest lessons
  • (14:40) - Advice for those looking to launch a social impact program

What is The Engage For Good Podcast with Alli Murphy?

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!