WEBVTT NOTE This file was generated by Descript 00:00:00.300 --> 00:00:00.780 Hey, Bo here. 00:00:00.780 --> 00:00:01.530 Hope you're doing well. 00:00:01.650 --> 00:00:04.260 You know, the longer I've been on this entrepreneurial journey. 00:00:04.725 --> 00:00:09.585 The more I've seen that success has so little to do with what 00:00:09.585 --> 00:00:10.965 most people think it does. 00:00:11.385 --> 00:00:15.825 You know, a lot of the coaches and stuff out there, they're teaching business from 00:00:15.825 --> 00:00:18.945 a very tactical and strategic perspective. 00:00:18.945 --> 00:00:21.765 Like you need to, you know, do this and this and this and 00:00:21.765 --> 00:00:26.294 follow this strategy and do these actions and build this funnel and. 00:00:26.555 --> 00:00:31.685 Make your offer like this and your copywriting like this, and your scripting 00:00:31.745 --> 00:00:35.015 of your content like this, you know, like there's all these very tact, tactical 00:00:35.015 --> 00:00:39.725 things, and I think most people believe that that's what they need to know. 00:00:39.754 --> 00:00:42.365 They need to know the tactics and strategies and, and all of 00:00:42.365 --> 00:00:45.754 that stuff, and know what funnel to build and blah, blah, blah. 00:00:46.265 --> 00:00:48.455 And you know, some of that is important. 00:00:48.455 --> 00:00:52.565 You need a little bit of that, but you have to see like there are people out 00:00:52.565 --> 00:00:55.565 there that are massively successful who don't know any of that shit. 00:00:55.835 --> 00:00:58.025 There are people that are making millions of dollars and they 00:00:58.025 --> 00:00:59.315 don't know what a funnel is. 00:00:59.315 --> 00:01:00.455 They don't know how to. 00:01:00.839 --> 00:01:04.050 Write copy or script content in a specific way. 00:01:04.319 --> 00:01:07.620 They're just out there being themselves and prospering. 00:01:07.830 --> 00:01:10.679 So how is that, how, how are there people out there that are just 00:01:11.100 --> 00:01:14.220 make, making millions of dollars and they're very successful without even 00:01:14.220 --> 00:01:17.700 trying to be really without, without knowing all the tactics and strategies 00:01:18.030 --> 00:01:19.380 while there's people out there. 00:01:19.720 --> 00:01:21.190 There's so many people out there. 00:01:21.190 --> 00:01:24.130 I would say the majority of people are the people who do know 00:01:24.130 --> 00:01:25.539 all the tactics and strategies. 00:01:25.539 --> 00:01:27.429 They are consuming all the information. 00:01:27.429 --> 00:01:29.650 They know everything or pretty much everything. 00:01:29.650 --> 00:01:31.450 You know, they've heard 90% of it. 00:01:31.780 --> 00:01:34.360 They, they have all the strategies, they have it all in their head. 00:01:34.360 --> 00:01:37.270 They know what to do, but they're still not successful. 00:01:37.690 --> 00:01:38.890 Like, how do you explain that? 00:01:38.950 --> 00:01:42.490 The people who who know less are more successful than the people who know more. 00:01:43.260 --> 00:01:44.400 Well, it's pretty simple. 00:01:44.400 --> 00:01:50.310 It's just that success is 99% your psychology and 00:01:50.310 --> 00:01:52.050 your state of consciousness. 00:01:52.140 --> 00:01:53.280 It's your identity. 00:01:53.280 --> 00:01:54.570 It's who you believe you are. 00:01:54.570 --> 00:01:56.040 It's the internal stuff. 00:01:56.130 --> 00:01:59.070 It's the way you think, it's your emotional state. 00:01:59.460 --> 00:02:03.000 That stuff is so much more important than the tactics and strategies, 00:02:03.000 --> 00:02:06.930 and I've had this calling for quite a while to like really. 00:02:07.679 --> 00:02:12.180 Share more about that aspect of entrepreneurship and, and success. 00:02:12.359 --> 00:02:14.130 'cause it's, I think it's like more important. 00:02:14.519 --> 00:02:18.240 It's harder to sell, maybe it's harder to sell people on, like 00:02:18.240 --> 00:02:19.980 why they need the mindset work. 00:02:19.980 --> 00:02:23.010 They just want, you know, most people just want the tactics and strategies 00:02:23.010 --> 00:02:24.540 and just, oh, just tell me what to do. 00:02:25.079 --> 00:02:28.140 But like, I've seen it so many times, like I've had students 00:02:28.140 --> 00:02:30.030 in my programs and things where. 00:02:30.415 --> 00:02:32.394 You know, I give them everything they need to know. 00:02:32.394 --> 00:02:34.554 They have all the knowledge and information, and they still 00:02:34.554 --> 00:02:35.545 don't do anything with it. 00:02:35.575 --> 00:02:39.144 And it's so obvious to me like it's just a mindset problem. 00:02:39.144 --> 00:02:44.095 Like most creators who are not successful, it's just because of the way they think. 00:02:44.125 --> 00:02:44.484 Really. 00:02:44.545 --> 00:02:44.995 That's it. 00:02:45.355 --> 00:02:49.674 It's because of their psychology, it's because of their limiting beliefs about 00:02:49.674 --> 00:02:53.454 money, maybe their poverty consciousness, you know, they have all these. 00:02:53.880 --> 00:02:59.250 Internal limitations and resistances, and that is 90% of the game, if not 00:02:59.250 --> 00:03:03.959 more like entrepreneurship is just a game of overcoming your inner demons 00:03:03.959 --> 00:03:08.549 and facing your traumas and stresses and learning how to release that 00:03:08.549 --> 00:03:10.200 shit and get out of your own way. 00:03:10.560 --> 00:03:14.100 That is 90, 90% of the game, if not more, and. 00:03:14.745 --> 00:03:18.705 I really want to start really talking about more of that side 00:03:18.705 --> 00:03:21.315 of entrepreneurship rather than just the tactics and strategies. 00:03:21.315 --> 00:03:24.615 Because like I could give people all of those strategies in the world and 00:03:24.615 --> 00:03:28.275 it's not gonna really make a difference in their life unless they also 00:03:28.275 --> 00:03:30.675 address the internal stuff, you know? 00:03:31.215 --> 00:03:35.595 So I just realized like how important that is, and I've seen it in my own life also. 00:03:35.595 --> 00:03:38.775 Like I've seen myself, like, I'm only saying this because I've, I've 00:03:38.775 --> 00:03:42.795 noticed this destructive pattern within myself, like this pattern of. 00:03:43.485 --> 00:03:45.045 Acquiring all the information. 00:03:45.045 --> 00:03:46.665 I know everything I need to know. 00:03:46.845 --> 00:03:49.545 I have all the knowledge in the world that I need to make as much 00:03:49.545 --> 00:03:52.545 money as I wanted and to be asce as successful as I want to be. 00:03:52.995 --> 00:03:56.325 But there's something inside of me that still like sabotages myself, 00:03:56.325 --> 00:03:57.705 you know, and holds myself back. 00:03:58.515 --> 00:04:01.755 And prevents me from doing what I know I can do. 00:04:01.845 --> 00:04:05.625 You know, and I realize that it's, it's really much deeper 00:04:05.625 --> 00:04:07.065 than just like the knowledge. 00:04:07.095 --> 00:04:09.075 It's, it's really not about the knowledge. 00:04:09.075 --> 00:04:12.975 It's about your state of being and who you, who you are being, and how 00:04:12.975 --> 00:04:17.415 you are showing up and the energy that you are embodying on a regular basis. 00:04:17.415 --> 00:04:19.395 Like are you embodying? 00:04:19.700 --> 00:04:24.770 The energy of the person that you want to be, or are you stuck in the past and 00:04:24.770 --> 00:04:26.780 your past identity and who you were. 00:04:26.810 --> 00:04:31.280 You know, like you have to step into the future identity in a way, like who 00:04:31.280 --> 00:04:32.930 you want to be, and you have to be that. 00:04:32.930 --> 00:04:37.130 Now, that is the key to manifesting what you want in your life is you have to be. 00:04:37.465 --> 00:04:41.815 Now the person that you envision yourself being in the future, you know, most 00:04:41.815 --> 00:04:44.994 people are just like looking to the future and like, oh, someday I'll have that. 00:04:44.994 --> 00:04:46.315 Someday I'll be that person. 00:04:46.645 --> 00:04:48.354 I'm working towards it, you know? 00:04:48.354 --> 00:04:50.905 But if you're working towards it, you're always seeing it as 00:04:50.905 --> 00:04:52.825 something that is not here now. 00:04:52.825 --> 00:04:57.590 You know, so you have to be it now, and that's when it'll come into your life. 00:04:57.590 --> 00:05:02.000 You know, like you can't get it if you, if you aren't it, you know, that's like, 00:05:02.000 --> 00:05:05.000 that's, that's the law of the universe, you know, like you attract what you are, 00:05:05.240 --> 00:05:07.849 not what you want, not what you chase. 00:05:07.849 --> 00:05:12.860 After you attract what you are and who you are on a, on a deep level is 00:05:12.860 --> 00:05:15.409 what will determine your results and. 00:05:15.810 --> 00:05:18.599 Fortunately, who you are is not fixed in stone. 00:05:18.599 --> 00:05:21.780 You know, like we form this ego throughout our lives, you know, 00:05:21.780 --> 00:05:25.380 this, this solid fixed identity of like who we believe we are. 00:05:25.800 --> 00:05:28.260 But if you're attached to that, then you're always gonna 00:05:28.289 --> 00:05:30.210 resist change of any kind. 00:05:30.750 --> 00:05:33.990 But so, so you have to see like your identity is not fixed in stone. 00:05:34.020 --> 00:05:36.150 Your personality is not fixed in stone. 00:05:36.480 --> 00:05:39.870 The habits and things that you have throughout your life and the way you think 00:05:39.870 --> 00:05:43.860 and the way you feel on a regular basis, those are just deeply ingrained habits. 00:05:43.860 --> 00:05:45.060 But it's not who you are. 00:05:45.570 --> 00:05:46.950 It's not really who you are. 00:05:46.950 --> 00:05:48.479 It's not your true self. 00:05:48.810 --> 00:05:53.369 So we have to learn how to release the ego and the false self so we can get in touch 00:05:53.369 --> 00:05:57.750 with our true self, the self that feels at peace, the self that feels abundant, 00:05:57.755 --> 00:06:01.919 the the self that doesn't have all these fears and insecurities and resistances. 00:06:02.039 --> 00:06:06.090 And when we can live in alignment with that part of ourselves, that's when we can 00:06:06.090 --> 00:06:10.770 move forward gracefully and take action and not have all these self-sabotaging 00:06:10.770 --> 00:06:12.419 behaviors and habits and things.