This story was originally published on HackerNoon at:
https://hackernoon.com/is-data-licensing-the-key-to-the-privacy-personalization-paradox.
Consumers want both privacy and personalization. Is it possible? Of course. As data becomes an asset for consumers, data licenses may bring both worlds together
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Consumers want personalization AND they want privacy. But they're still willing to share data for personalized experiences, perks, deals, and benefits. As data becomes viewed as an asset by consumers and privacy policies, laws, and regulations become more prominent, we risk throwing the baby out with the bathwater without a logical and efficient way to exchange data between businesses and consumers. Data licenses may provide a solution.