On Marketing

// WATCH //
▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //
Wish you could shift from traditional marketing to a customer-centric approach?

Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs.

No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful, long-term customer (audience) relationships. Care first.

This transformation requires patience, empathy, and a fresh perspective. 

If you want to make this shift, Marcella's insights are invaluable. 

In our conversation, Marcella discusses:
  • The essence of a customer-centric approach
  • The importance of empathy in understanding customer needs
  • Why reading beyond your field can enhance your marketing strategies
This episode is for anyone who wants to: 
(1) Align their marketing strategies with a customer-centric approach. 
(2) Expand their marketing strategies beyond traditional product promotion. 
(3) Use customer data effectively to make informed marketing decisions.

// GUEST LINKS //
– Marcella's website
– Marcella's LinkedIn

// CONNECT //
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// Disclaimer // 
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!