{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":1.56,"endTime":4.011,"body":"Having a"},{"speaker":"Morgan Franklin","startTime":1.56,"endTime":4.011,"body":"podcast is hard work. It feels"},{"speaker":"Morgan Franklin","startTime":4.074,"endTime":7.971,"body":"like that part gets conveniently"},{"speaker":"Morgan Franklin","startTime":4.074,"endTime":7.971,"body":"left out by digital marketing"},{"speaker":"Morgan Franklin","startTime":8.034,"endTime":11.554,"body":"gurus and podcast strategists"},{"speaker":"Morgan Franklin","startTime":8.034,"endTime":11.554,"body":"like me. But podcasting is"},{"speaker":"Morgan Franklin","startTime":11.616,"endTime":15.262,"body":"really hard work. On top of"},{"speaker":"Morgan Franklin","startTime":11.616,"endTime":15.262,"body":"that, it feels like it's never"},{"speaker":"Morgan Franklin","startTime":15.325,"endTime":19.222,"body":"ending, right? You want to give"},{"speaker":"Morgan Franklin","startTime":15.325,"endTime":19.222,"body":"yourself a big pat on the back"},{"speaker":"Morgan Franklin","startTime":19.285,"endTime":23.308,"body":"for batching a whole month worth"},{"speaker":"Morgan Franklin","startTime":19.285,"endTime":23.308,"body":"of episodes only to realize now"},{"speaker":"Morgan Franklin","startTime":23.37,"endTime":27.205,"body":"you have to start figuring out"},{"speaker":"Morgan Franklin","startTime":23.37,"endTime":27.205,"body":"next month's episodes. But you"},{"speaker":"Morgan Franklin","startTime":27.267,"endTime":31.102,"body":"know what's even harder than"},{"speaker":"Morgan Franklin","startTime":27.267,"endTime":31.102,"body":"putting in all the work it takes"},{"speaker":"Morgan Franklin","startTime":31.165,"endTime":34.622,"body":"to have a podcast? Putting in"},{"speaker":"Morgan Franklin","startTime":31.165,"endTime":34.622,"body":"all that work, and no one"},{"speaker":"Morgan Franklin","startTime":34.684,"endTime":38.519,"body":"listening to it, putting in all"},{"speaker":"Morgan Franklin","startTime":34.684,"endTime":38.519,"body":"that work and not getting the"},{"speaker":"Morgan Franklin","startTime":38.581,"endTime":42.353,"body":"payoffs you were expecting? To"},{"speaker":"Morgan Franklin","startTime":38.581,"endTime":42.353,"body":"be very transparent with you."},{"speaker":"Morgan Franklin","startTime":42.416,"endTime":46.438,"body":"I've had this conversation with"},{"speaker":"Morgan Franklin","startTime":42.416,"endTime":46.438,"body":"a lot of podcasters, both people"},{"speaker":"Morgan Franklin","startTime":46.501,"endTime":50.147,"body":"who are working with me and"},{"speaker":"Morgan Franklin","startTime":46.501,"endTime":50.147,"body":"people who aren't. What do you"},{"speaker":"Morgan Franklin","startTime":50.21,"endTime":53.981,"body":"do when your audience isn't"},{"speaker":"Morgan Franklin","startTime":50.21,"endTime":53.981,"body":"growing? What do you do when you"},{"speaker":"Morgan Franklin","startTime":54.044,"endTime":58.067,"body":"feel like your podcast is stuck"},{"speaker":"Morgan Franklin","startTime":54.044,"endTime":58.067,"body":"and you just don't know where to"},{"speaker":"Morgan Franklin","startTime":58.13,"endTime":62.027,"body":"go from here. In this episode,"},{"speaker":"Morgan Franklin","startTime":58.13,"endTime":62.027,"body":"we're going to be talking about"},{"speaker":"Morgan Franklin","startTime":62.089,"endTime":65.798,"body":"three reasons your podcast"},{"speaker":"Morgan Franklin","startTime":62.089,"endTime":65.798,"body":"audience isn't growing, and what"},{"speaker":"Morgan Franklin","startTime":65.861,"endTime":69.695,"body":"you can do to re energize your"},{"speaker":"Morgan Franklin","startTime":65.861,"endTime":69.695,"body":"show and start working towards"},{"speaker":"Morgan Franklin","startTime":69.758,"endTime":73.655,"body":"the goals that inspired you to"},{"speaker":"Morgan Franklin","startTime":69.758,"endTime":73.655,"body":"start this podcast in the first"},{"speaker":"Morgan Franklin","startTime":73.718,"endTime":77.426,"body":"place. Hello, and welcome to"},{"speaker":"Morgan Franklin","startTime":73.718,"endTime":77.426,"body":"podcast for profit. My name is"},{"speaker":"Morgan Franklin","startTime":77.489,"endTime":81.009,"body":"Morgan Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":77.489,"endTime":81.009,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":81.072,"endTime":84.969,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":81.072,"endTime":84.969,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":85.032,"endTime":88.992,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":85.032,"endTime":88.992,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":89.055,"endTime":92.826,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":89.055,"endTime":92.826,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":92.889,"endTime":96.283,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":92.889,"endTime":96.283,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":96.346,"endTime":100.306,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":96.346,"endTime":100.306,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":100.369,"endTime":104.203,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":100.369,"endTime":104.203,"body":"you're in the right place. Your"},{"speaker":"Morgan Franklin","startTime":104.266,"endTime":108.163,"body":"first problem is no one knows"},{"speaker":"Morgan Franklin","startTime":104.266,"endTime":108.163,"body":"what to expect from you. I know,"},{"speaker":"Morgan Franklin","startTime":108.226,"endTime":112.311,"body":"I know, you know, you need to be"},{"speaker":"Morgan Franklin","startTime":108.226,"endTime":112.311,"body":"consistent as far as putting out"},{"speaker":"Morgan Franklin","startTime":112.374,"endTime":115.831,"body":"content like so for example,"},{"speaker":"Morgan Franklin","startTime":112.374,"endTime":115.831,"body":"you're going to put out an"},{"speaker":"Morgan Franklin","startTime":115.894,"endTime":119.414,"body":"episode every Monday at 2am"},{"speaker":"Morgan Franklin","startTime":115.894,"endTime":119.414,"body":"Central time. But that's not"},{"speaker":"Morgan Franklin","startTime":119.477,"endTime":123.311,"body":"really what I'm talking about"},{"speaker":"Morgan Franklin","startTime":119.477,"endTime":123.311,"body":"here. What I'm talking about is"},{"speaker":"Morgan Franklin","startTime":123.374,"endTime":127.396,"body":"what your listener is expecting"},{"speaker":"Morgan Franklin","startTime":123.374,"endTime":127.396,"body":"from the experience of listening"},{"speaker":"Morgan Franklin","startTime":127.459,"endTime":131.419,"body":"to your podcast. What are they"},{"speaker":"Morgan Franklin","startTime":127.459,"endTime":131.419,"body":"going to get out of this podcast"},{"speaker":"Morgan Franklin","startTime":131.482,"endTime":134.876,"body":"every week? Is your podcast"},{"speaker":"Morgan Franklin","startTime":131.482,"endTime":134.876,"body":"relevant and consistent. A"},{"speaker":"Morgan Franklin","startTime":134.939,"endTime":138.585,"body":"couple of weeks ago, I did an"},{"speaker":"Morgan Franklin","startTime":134.939,"endTime":138.585,"body":"audit for a podcaster that's"},{"speaker":"Morgan Franklin","startTime":138.648,"endTime":142.042,"body":"targeting women in business. But"},{"speaker":"Morgan Franklin","startTime":138.648,"endTime":142.042,"body":"her numbers were very"},{"speaker":"Morgan Franklin","startTime":142.105,"endTime":145.876,"body":"inconsistent and falling. The"},{"speaker":"Morgan Franklin","startTime":142.105,"endTime":145.876,"body":"first thing I noticed is I had"},{"speaker":"Morgan Franklin","startTime":145.939,"endTime":149.899,"body":"no idea what was going on. I say"},{"speaker":"Morgan Franklin","startTime":145.939,"endTime":149.899,"body":"this with love. But every week"},{"speaker":"Morgan Franklin","startTime":149.962,"endTime":153.607,"body":"she was posting something"},{"speaker":"Morgan Franklin","startTime":149.962,"endTime":153.607,"body":"completely different. And I as a"},{"speaker":"Morgan Franklin","startTime":153.67,"endTime":157.63,"body":"listener was very confused. So"},{"speaker":"Morgan Franklin","startTime":153.67,"endTime":157.63,"body":"let's say one week, she has like"},{"speaker":"Morgan Franklin","startTime":157.693,"endTime":161.276,"body":"a 12 minute long rant Style"},{"speaker":"Morgan Franklin","startTime":157.693,"endTime":161.276,"body":"Advice solo episode with just"},{"speaker":"Morgan Franklin","startTime":161.339,"endTime":165.047,"body":"her kind of talking about a"},{"speaker":"Morgan Franklin","startTime":161.339,"endTime":165.047,"body":"random opinion on business that"},{"speaker":"Morgan Franklin","startTime":165.11,"endTime":168.818,"body":"she had. So that'd be one week."},{"speaker":"Morgan Franklin","startTime":165.11,"endTime":168.818,"body":"And some weeks it would be,"},{"speaker":"Morgan Franklin","startTime":168.881,"endTime":172.653,"body":"let's say an hour long interview"},{"speaker":"Morgan Franklin","startTime":168.881,"endTime":172.653,"body":"with a friend of hers about"},{"speaker":"Morgan Franklin","startTime":172.715,"endTime":176.55,"body":"making friends in business. And"},{"speaker":"Morgan Franklin","startTime":172.715,"endTime":176.55,"body":"the next week, it'd be a more"},{"speaker":"Morgan Franklin","startTime":176.612,"endTime":180.572,"body":"buttoned up 30 minute interview"},{"speaker":"Morgan Franklin","startTime":176.612,"endTime":180.572,"body":"with a peer that she'd met at a"},{"speaker":"Morgan Franklin","startTime":180.635,"endTime":184.344,"body":"conference about giving social"},{"speaker":"Morgan Franklin","startTime":180.635,"endTime":184.344,"body":"media advice. This is what I"},{"speaker":"Morgan Franklin","startTime":184.407,"endTime":187.989,"body":"mean, as a woman in business, I"},{"speaker":"Morgan Franklin","startTime":184.407,"endTime":187.989,"body":"did not connect with this"},{"speaker":"Morgan Franklin","startTime":188.052,"endTime":192.075,"body":"content, I did not see the value"},{"speaker":"Morgan Franklin","startTime":188.052,"endTime":192.075,"body":"in it. Because even though I am"},{"speaker":"Morgan Franklin","startTime":192.138,"endTime":195.909,"body":"a woman in business, to me, this"},{"speaker":"Morgan Franklin","startTime":192.138,"endTime":195.909,"body":"was a whole bunch of random"},{"speaker":"Morgan Franklin","startTime":195.972,"endTime":199.618,"body":"content that didn't have any"},{"speaker":"Morgan Franklin","startTime":195.972,"endTime":199.618,"body":"purpose to me as the listener"},{"speaker":"Morgan Franklin","startTime":199.68,"endTime":203.2,"body":"just didn't know what to expect."},{"speaker":"Morgan Franklin","startTime":199.68,"endTime":203.2,"body":"Your listeners time and"},{"speaker":"Morgan Franklin","startTime":203.263,"endTime":207.286,"body":"attention is so valuable. That's"},{"speaker":"Morgan Franklin","startTime":203.263,"endTime":207.286,"body":"why as a podcaster, you need to"},{"speaker":"Morgan Franklin","startTime":207.349,"endTime":210.806,"body":"be laser focused on If this"},{"speaker":"Morgan Franklin","startTime":207.349,"endTime":210.806,"body":"content is relevant to your"},{"speaker":"Morgan Franklin","startTime":210.869,"endTime":213.949,"body":"target audience, and"},{"speaker":"Morgan Franklin","startTime":210.869,"endTime":213.949,"body":"consistently delivering that"},{"speaker":"Morgan Franklin","startTime":214.012,"endTime":217.594,"body":"value and quality content in"},{"speaker":"Morgan Franklin","startTime":214.012,"endTime":217.594,"body":"both pre production and post"},{"speaker":"Morgan Franklin","startTime":217.657,"endTime":221.617,"body":"production. No one has to listen"},{"speaker":"Morgan Franklin","startTime":217.657,"endTime":221.617,"body":"to your podcast, no one has to"},{"speaker":"Morgan Franklin","startTime":221.68,"endTime":225.514,"body":"keep listening to your podcast."},{"speaker":"Morgan Franklin","startTime":221.68,"endTime":225.514,"body":"If you are struggling in this"},{"speaker":"Morgan Franklin","startTime":225.577,"endTime":229.411,"body":"area, you have to focus on your"},{"speaker":"Morgan Franklin","startTime":225.577,"endTime":229.411,"body":"audience. Every move you make"},{"speaker":"Morgan Franklin","startTime":229.474,"endTime":233.434,"body":"need to be focused on what does"},{"speaker":"Morgan Franklin","startTime":229.474,"endTime":233.434,"body":"your audience want to hear. Too"},{"speaker":"Morgan Franklin","startTime":233.497,"endTime":237.017,"body":"many podcasters are thinking"},{"speaker":"Morgan Franklin","startTime":233.497,"endTime":237.017,"body":"about everything except the"},{"speaker":"Morgan Franklin","startTime":237.08,"endTime":241.039,"body":"audience and what they want to"},{"speaker":"Morgan Franklin","startTime":237.08,"endTime":241.039,"body":"hear. The best advice I can give"},{"speaker":"Morgan Franklin","startTime":241.102,"endTime":244.936,"body":"you is to outline who you see as"},{"speaker":"Morgan Franklin","startTime":241.102,"endTime":244.936,"body":"the perfect listener of your"},{"speaker":"Morgan Franklin","startTime":244.999,"endTime":248.519,"body":"show. I know we talked about"},{"speaker":"Morgan Franklin","startTime":244.999,"endTime":248.519,"body":"this on every other episode"},{"speaker":"Morgan Franklin","startTime":248.582,"endTime":252.291,"body":"practically, but it's that"},{"speaker":"Morgan Franklin","startTime":248.582,"endTime":252.291,"body":"important. At the least you need"},{"speaker":"Morgan Franklin","startTime":252.353,"endTime":255.433,"body":"to know what your ideal"},{"speaker":"Morgan Franklin","startTime":252.353,"endTime":255.433,"body":"listeners age, occupation"},{"speaker":"Morgan Franklin","startTime":255.496,"endTime":259.456,"body":"interests, what kind of podcasts"},{"speaker":"Morgan Franklin","startTime":255.496,"endTime":259.456,"body":"they listened to, and why they"},{"speaker":"Morgan Franklin","startTime":259.519,"endTime":263.416,"body":"are listening to yours. Really,"},{"speaker":"Morgan Franklin","startTime":259.519,"endTime":263.416,"body":"that's just the beginning. But"},{"speaker":"Morgan Franklin","startTime":263.479,"endTime":266.999,"body":"that will get you pretty far."},{"speaker":"Morgan Franklin","startTime":263.479,"endTime":266.999,"body":"From there. You have to go"},{"speaker":"Morgan Franklin","startTime":267.062,"endTime":270.896,"body":"through all of your old episodes"},{"speaker":"Morgan Franklin","startTime":267.062,"endTime":270.896,"body":"and ask yourself, really ask"},{"speaker":"Morgan Franklin","startTime":270.959,"endTime":274.479,"body":"yourself, Does this episode"},{"speaker":"Morgan Franklin","startTime":270.959,"endTime":274.479,"body":"serve that person? And if it"},{"speaker":"Morgan Franklin","startTime":274.541,"endTime":278.313,"body":"doesn't, get rid of it, delete"},{"speaker":"Morgan Franklin","startTime":274.541,"endTime":278.313,"body":"it. If your audience wouldn't"},{"speaker":"Morgan Franklin","startTime":278.376,"endTime":282.21,"body":"want it, neither do you. When"},{"speaker":"Morgan Franklin","startTime":278.376,"endTime":282.21,"body":"you're making new content, pull"},{"speaker":"Morgan Franklin","startTime":282.273,"endTime":285.918,"body":"out this description and ask"},{"speaker":"Morgan Franklin","startTime":282.273,"endTime":285.918,"body":"yourself, will this help this"},{"speaker":"Morgan Franklin","startTime":285.981,"endTime":290.004,"body":"person? And if the answer is no"},{"speaker":"Morgan Franklin","startTime":285.981,"endTime":290.004,"body":"better, keep ongoing. The second"},{"speaker":"Morgan Franklin","startTime":290.067,"endTime":293.524,"body":"thing is If you aren't"},{"speaker":"Morgan Franklin","startTime":290.067,"endTime":293.524,"body":"advertising your podcast, nobody"},{"speaker":"Morgan Franklin","startTime":293.587,"endTime":297.61,"body":"wants to hear this. I don't want"},{"speaker":"Morgan Franklin","startTime":293.587,"endTime":297.61,"body":"to say it. I don't want to hear"},{"speaker":"Morgan Franklin","startTime":297.672,"endTime":301.444,"body":"it. Me, Morgan, I don't want to"},{"speaker":"Morgan Franklin","startTime":297.672,"endTime":301.444,"body":"hear it. But most podcasters"},{"speaker":"Morgan Franklin","startTime":301.507,"endTime":305.215,"body":"aren't advertising their podcast"},{"speaker":"Morgan Franklin","startTime":301.507,"endTime":305.215,"body":"like they need to be. At a"},{"speaker":"Morgan Franklin","startTime":305.278,"endTime":308.861,"body":"minimum, somewhere on the"},{"speaker":"Morgan Franklin","startTime":305.278,"endTime":308.861,"body":"internet, you should be posting"},{"speaker":"Morgan Franklin","startTime":308.924,"endTime":312.758,"body":"about your podcast every day,"},{"speaker":"Morgan Franklin","startTime":308.924,"endTime":312.758,"body":"every day, it takes most buyers"},{"speaker":"Morgan Franklin","startTime":312.821,"endTime":316.655,"body":"eight to 12 interactions with a"},{"speaker":"Morgan Franklin","startTime":312.821,"endTime":316.655,"body":"seller to purchase a product."},{"speaker":"Morgan Franklin","startTime":316.718,"endTime":320.678,"body":"For us, that means someone has"},{"speaker":"Morgan Franklin","startTime":316.718,"endTime":320.678,"body":"to be made aware of your podcast"},{"speaker":"Morgan Franklin","startTime":320.74,"endTime":324.763,"body":"eight to 12 times before they'll"},{"speaker":"Morgan Franklin","startTime":320.74,"endTime":324.763,"body":"listen to it. So if you're only"},{"speaker":"Morgan Franklin","startTime":324.826,"endTime":328.534,"body":"making a post once a week, and"},{"speaker":"Morgan Franklin","startTime":324.826,"endTime":328.534,"body":"somehow by the grace of Mark"},{"speaker":"Morgan Franklin","startTime":328.597,"endTime":332.494,"body":"Zuckerberg, this same person has"},{"speaker":"Morgan Franklin","startTime":328.597,"endTime":332.494,"body":"seen every single time you've"},{"speaker":"Morgan Franklin","startTime":332.557,"endTime":336.454,"body":"posted, it will take them three"},{"speaker":"Morgan Franklin","startTime":332.557,"endTime":336.454,"body":"months to listen to it. That's"},{"speaker":"Morgan Franklin","startTime":336.517,"endTime":340.414,"body":"wild, right? That's insane to"},{"speaker":"Morgan Franklin","startTime":336.517,"endTime":340.414,"body":"think about. Because if you need"},{"speaker":"Morgan Franklin","startTime":340.477,"endTime":344.311,"body":"to make eight to 12 touch points"},{"speaker":"Morgan Franklin","startTime":340.477,"endTime":344.311,"body":"with someone and you're only"},{"speaker":"Morgan Franklin","startTime":344.374,"endTime":348.145,"body":"posting once a week, it'll take"},{"speaker":"Morgan Franklin","startTime":344.374,"endTime":348.145,"body":"three months, when you don't"},{"speaker":"Morgan Franklin","startTime":348.208,"endTime":352.042,"body":"have time for that no one has"},{"speaker":"Morgan Franklin","startTime":348.208,"endTime":352.042,"body":"time for that. But I'm not just"},{"speaker":"Morgan Franklin","startTime":352.105,"endTime":355.5,"body":"talking about social media."},{"speaker":"Morgan Franklin","startTime":352.105,"endTime":355.5,"body":"That's not the only way to"},{"speaker":"Morgan Franklin","startTime":355.562,"endTime":359.522,"body":"advertise your podcast. And it"},{"speaker":"Morgan Franklin","startTime":355.562,"endTime":359.522,"body":"shouldn't be the only way you're"},{"speaker":"Morgan Franklin","startTime":359.585,"endTime":363.419,"body":"doing it. Tell people about your"},{"speaker":"Morgan Franklin","startTime":359.585,"endTime":363.419,"body":"podcast, start talking about"},{"speaker":"Morgan Franklin","startTime":363.482,"endTime":367.065,"body":"your podcasts in person and"},{"speaker":"Morgan Franklin","startTime":363.482,"endTime":367.065,"body":"online. Something really easy"},{"speaker":"Morgan Franklin","startTime":367.128,"endTime":370.899,"body":"that you can do is get business"},{"speaker":"Morgan Franklin","startTime":367.128,"endTime":370.899,"body":"cards made with your podcast"},{"speaker":"Morgan Franklin","startTime":370.962,"endTime":374.922,"body":"name on the front and get a QR"},{"speaker":"Morgan Franklin","startTime":370.962,"endTime":374.922,"body":"code that people can scan on the"},{"speaker":"Morgan Franklin","startTime":374.985,"endTime":378.819,"body":"back. 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But don't be"},{"speaker":"Morgan Franklin","startTime":397.361,"endTime":400.881,"body":"afraid to plug your podcast"},{"speaker":"Morgan Franklin","startTime":400.944,"endTime":404.527,"body":"especially specific podcast"},{"speaker":"Morgan Franklin","startTime":400.944,"endTime":404.527,"body":"episodes, be a guest on other"},{"speaker":"Morgan Franklin","startTime":404.59,"endTime":408.613,"body":"people's podcasts and take every"},{"speaker":"Morgan Franklin","startTime":404.59,"endTime":408.613,"body":"opportunity to network and show"},{"speaker":"Morgan Franklin","startTime":408.675,"endTime":412.51,"body":"value to those other people's"},{"speaker":"Morgan Franklin","startTime":408.675,"endTime":412.51,"body":"audiences. If you aren't really"},{"speaker":"Morgan Franklin","startTime":412.572,"endTime":416.155,"body":"sure how to get on other"},{"speaker":"Morgan Franklin","startTime":412.572,"endTime":416.155,"body":"people's podcasts, there are 100"},{"speaker":"Morgan Franklin","startTime":416.218,"endTime":419.738,"body":"different ways. Personally, I"},{"speaker":"Morgan Franklin","startTime":416.218,"endTime":419.738,"body":"just reach out I'll find a"},{"speaker":"Morgan Franklin","startTime":419.801,"endTime":423.384,"body":"podcast that I like and reach"},{"speaker":"Morgan Franklin","startTime":419.801,"endTime":423.384,"body":"out to them and say, Hey, I"},{"speaker":"Morgan Franklin","startTime":423.446,"endTime":427.155,"body":"think it would be a great guest"},{"speaker":"Morgan Franklin","startTime":423.446,"endTime":427.155,"body":"for you. But if there isn't"},{"speaker":"Morgan Franklin","startTime":427.218,"endTime":430.989,"body":"anything that you're looking at"},{"speaker":"Morgan Franklin","startTime":427.218,"endTime":430.989,"body":"that you think, Oh, I'd be a"},{"speaker":"Morgan Franklin","startTime":431.052,"endTime":434.823,"body":"perfect fit for this. There are"},{"speaker":"Morgan Franklin","startTime":431.052,"endTime":434.823,"body":"100 different to be my guest"},{"speaker":"Morgan Franklin","startTime":434.886,"endTime":438.532,"body":"podcast, Facebook groups, join"},{"speaker":"Morgan Franklin","startTime":434.886,"endTime":438.532,"body":"one of those posts your one"},{"speaker":"Morgan Franklin","startTime":438.595,"endTime":442.429,"body":"sheet, talk a little bit about"},{"speaker":"Morgan Franklin","startTime":438.595,"endTime":442.429,"body":"yourself and say, Hey, I would"},{"speaker":"Morgan Franklin","startTime":442.492,"endTime":445.949,"body":"love to be an expert guest on"},{"speaker":"Morgan Franklin","startTime":442.492,"endTime":445.949,"body":"your show. If you have an"},{"speaker":"Morgan Franklin","startTime":446.012,"endTime":449.783,"body":"existing email list, send it out"},{"speaker":"Morgan Franklin","startTime":446.012,"endTime":449.783,"body":"to your email list or start"},{"speaker":"Morgan Franklin","startTime":449.846,"endTime":453.743,"body":"creating one. I know this is a"},{"speaker":"Morgan Franklin","startTime":449.846,"endTime":453.743,"body":"longer term strategy to promote"},{"speaker":"Morgan Franklin","startTime":453.806,"endTime":457.263,"body":"your podcast. But in my"},{"speaker":"Morgan Franklin","startTime":453.806,"endTime":457.263,"body":"experience, email marketing for"},{"speaker":"Morgan Franklin","startTime":457.326,"endTime":461.034,"body":"your podcast is one of the"},{"speaker":"Morgan Franklin","startTime":457.326,"endTime":461.034,"body":"highest conversion rates, and it"},{"speaker":"Morgan Franklin","startTime":461.097,"endTime":464.617,"body":"is well worth your effort. If"},{"speaker":"Morgan Franklin","startTime":461.097,"endTime":464.617,"body":"your budget allows for it,"},{"speaker":"Morgan Franklin","startTime":464.68,"endTime":468.137,"body":"consider working with a digital"},{"speaker":"Morgan Franklin","startTime":464.68,"endTime":468.137,"body":"marketing ads agency to"},{"speaker":"Morgan Franklin","startTime":468.2,"endTime":472.16,"body":"advertise on meta, or Pinterest"},{"speaker":"Morgan Franklin","startTime":468.2,"endTime":472.16,"body":"or LinkedIn, whatever makes the"},{"speaker":"Morgan Franklin","startTime":472.222,"endTime":476.057,"body":"most sense for your brand. I"},{"speaker":"Morgan Franklin","startTime":472.222,"endTime":476.057,"body":"know that technically you can do"},{"speaker":"Morgan Franklin","startTime":476.12,"endTime":479.325,"body":"this for yourself. But"},{"speaker":"Morgan Franklin","startTime":476.12,"endTime":479.325,"body":"ultimately, you have no idea"},{"speaker":"Morgan Franklin","startTime":479.388,"endTime":483.285,"body":"what you're doing. When it comes"},{"speaker":"Morgan Franklin","startTime":479.388,"endTime":483.285,"body":"to meta ads or Pinterest ads."},{"speaker":"Morgan Franklin","startTime":483.348,"endTime":487.308,"body":"Yes, you can boost a post. But"},{"speaker":"Morgan Franklin","startTime":483.348,"endTime":487.308,"body":"that's practically throwing your"},{"speaker":"Morgan Franklin","startTime":487.371,"endTime":490.891,"body":"money away. Okay? Hire a"},{"speaker":"Morgan Franklin","startTime":487.371,"endTime":490.891,"body":"professional to do your digital"},{"speaker":"Morgan Franklin","startTime":490.953,"endTime":494.033,"body":"marketing. Make sure that"},{"speaker":"Morgan Franklin","startTime":490.953,"endTime":494.033,"body":"they're experienced and"},{"speaker":"Morgan Franklin","startTime":494.096,"endTime":497.93,"body":"certified by the platform that"},{"speaker":"Morgan Franklin","startTime":494.096,"endTime":497.93,"body":"they're using. But don't waste"},{"speaker":"Morgan Franklin","startTime":497.993,"endTime":502.079,"body":"your time and your money running"},{"speaker":"Morgan Franklin","startTime":497.993,"endTime":502.079,"body":"these ads for yourself. You have"},{"speaker":"Morgan Franklin","startTime":502.142,"endTime":505.913,"body":"to be your own advocate. That's"},{"speaker":"Morgan Franklin","startTime":502.142,"endTime":505.913,"body":"all I can say. If you aren't"},{"speaker":"Morgan Franklin","startTime":505.976,"endTime":509.873,"body":"talking about your podcast, no"},{"speaker":"Morgan Franklin","startTime":505.976,"endTime":509.873,"body":"one else will. And I think that"},{"speaker":"Morgan Franklin","startTime":509.936,"endTime":513.204,"body":"that's a really big"},{"speaker":"Morgan Franklin","startTime":509.936,"endTime":513.204,"body":"misconception with podcasters is"},{"speaker":"Morgan Franklin","startTime":513.267,"endTime":517.039,"body":"we think people are talking"},{"speaker":"Morgan Franklin","startTime":513.267,"endTime":517.039,"body":"about our show all the time. And"},{"speaker":"Morgan Franklin","startTime":517.101,"endTime":521.061,"body":"we look at the numbers and we're"},{"speaker":"Morgan Franklin","startTime":517.101,"endTime":521.061,"body":"losing listeners and we wonder"},{"speaker":"Morgan Franklin","startTime":521.124,"endTime":525.147,"body":"why that's happening. And while"},{"speaker":"Morgan Franklin","startTime":521.124,"endTime":525.147,"body":"simultaneously we're not putting"},{"speaker":"Morgan Franklin","startTime":525.21,"endTime":528.478,"body":"any effort into marketing and"},{"speaker":"Morgan Franklin","startTime":525.21,"endTime":528.478,"body":"wondering, why is this"},{"speaker":"Morgan Franklin","startTime":528.541,"endTime":532.438,"body":"happening? The last reason your"},{"speaker":"Morgan Franklin","startTime":528.541,"endTime":532.438,"body":"podcast audience isn't growing"},{"speaker":"Morgan Franklin","startTime":532.501,"endTime":536.147,"body":"as you aren't doing the work."},{"speaker":"Morgan Franklin","startTime":532.501,"endTime":536.147,"body":"Plain and simple. You aren't"},{"speaker":"Morgan Franklin","startTime":536.209,"endTime":539.918,"body":"listening to your own podcast,"},{"speaker":"Morgan Franklin","startTime":536.209,"endTime":539.918,"body":"you aren't trying to improve"},{"speaker":"Morgan Franklin","startTime":539.981,"endTime":543.815,"body":"your delivery when you speak."},{"speaker":"Morgan Franklin","startTime":539.981,"endTime":543.815,"body":"You aren't preparing beforehand"},{"speaker":"Morgan Franklin","startTime":543.878,"endTime":547.649,"body":"and making notes or even a full"},{"speaker":"Morgan Franklin","startTime":543.878,"endTime":547.649,"body":"script to stay on topic. You"},{"speaker":"Morgan Franklin","startTime":547.712,"endTime":551.735,"body":"aren't taking the time to create"},{"speaker":"Morgan Franklin","startTime":547.712,"endTime":551.735,"body":"topics that will speak directly"},{"speaker":"Morgan Franklin","startTime":551.798,"endTime":555.883,"body":"into your listeners life. You're"},{"speaker":"Morgan Franklin","startTime":551.798,"endTime":555.883,"body":"booking guests that no one cares"},{"speaker":"Morgan Franklin","startTime":555.946,"endTime":559.466,"body":"about. You're being lazy with"},{"speaker":"Morgan Franklin","startTime":555.946,"endTime":559.466,"body":"your editing or you're not"},{"speaker":"Morgan Franklin","startTime":559.529,"endTime":562.986,"body":"editing at all. You aren't"},{"speaker":"Morgan Franklin","startTime":559.529,"endTime":562.986,"body":"strategizing on content, and"},{"speaker":"Morgan Franklin","startTime":563.049,"endTime":566.569,"body":"instead you're just doing"},{"speaker":"Morgan Franklin","startTime":563.049,"endTime":566.569,"body":"whatever comes into your head."},{"speaker":"Morgan Franklin","startTime":566.632,"endTime":570.403,"body":"You're recording week to week"},{"speaker":"Morgan Franklin","startTime":566.632,"endTime":570.403,"body":"and it's stressing you out. My"},{"speaker":"Morgan Franklin","startTime":570.466,"endTime":574.237,"body":"best advice is to slow down."},{"speaker":"Morgan Franklin","startTime":570.466,"endTime":574.237,"body":"Listen to every podcast episode"},{"speaker":"Morgan Franklin","startTime":574.3,"endTime":577.757,"body":"before and after it's released."},{"speaker":"Morgan Franklin","startTime":574.3,"endTime":577.757,"body":"Work on your speech and"},{"speaker":"Morgan Franklin","startTime":577.82,"endTime":581.591,"body":"delivery. This is everything."},{"speaker":"Morgan Franklin","startTime":577.82,"endTime":581.591,"body":"watch YouTube videos on how to"},{"speaker":"Morgan Franklin","startTime":581.654,"endTime":584.86,"body":"speak with emotion and"},{"speaker":"Morgan Franklin","startTime":581.654,"endTime":584.86,"body":"competence during your local"},{"speaker":"Morgan Franklin","startTime":584.923,"endTime":588.82,"body":"Toastmasters or another public"},{"speaker":"Morgan Franklin","startTime":584.923,"endTime":588.82,"body":"speaking group in your area. Do"},{"speaker":"Morgan Franklin","startTime":588.882,"endTime":592.654,"body":"your research on topics and"},{"speaker":"Morgan Franklin","startTime":588.882,"endTime":592.654,"body":"guests for your podcast. Start a"},{"speaker":"Morgan Franklin","startTime":592.717,"endTime":596.237,"body":"note in your phone and every"},{"speaker":"Morgan Franklin","startTime":592.717,"endTime":596.237,"body":"time you Have an idea for a"},{"speaker":"Morgan Franklin","startTime":596.299,"endTime":600.008,"body":"topic or a guest or anything"},{"speaker":"Morgan Franklin","startTime":596.299,"endTime":600.008,"body":"related to your podcast, write"},{"speaker":"Morgan Franklin","startTime":600.071,"endTime":604.094,"body":"it down so that you don't forget"},{"speaker":"Morgan Franklin","startTime":600.071,"endTime":604.094,"body":"it. Whenever you can batch your"},{"speaker":"Morgan Franklin","startTime":604.156,"endTime":607.613,"body":"podcast episode writing,"},{"speaker":"Morgan Franklin","startTime":604.156,"endTime":607.613,"body":"recording and editing, and try"},{"speaker":"Morgan Franklin","startTime":607.676,"endTime":611.322,"body":"to get this done as effectively"},{"speaker":"Morgan Franklin","startTime":607.676,"endTime":611.322,"body":"as possible, outsource the"},{"speaker":"Morgan Franklin","startTime":611.385,"endTime":615.093,"body":"editing the moment you can."},{"speaker":"Morgan Franklin","startTime":611.385,"endTime":615.093,"body":"Don't let one podcast episode a"},{"speaker":"Morgan Franklin","startTime":615.156,"endTime":618.865,"body":"week consume your whole life."},{"speaker":"Morgan Franklin","startTime":615.156,"endTime":618.865,"body":"I've been a full time Podcast"},{"speaker":"Morgan Franklin","startTime":618.927,"endTime":622.825,"body":"Producer for almost four years."},{"speaker":"Morgan Franklin","startTime":618.927,"endTime":622.825,"body":"And podcasting is kind of like"},{"speaker":"Morgan Franklin","startTime":622.887,"endTime":626.847,"body":"having a goldfish in a tank. The"},{"speaker":"Morgan Franklin","startTime":622.887,"endTime":626.847,"body":"bigger that you make the tank,"},{"speaker":"Morgan Franklin","startTime":626.91,"endTime":630.619,"body":"the bigger the goldfish will"},{"speaker":"Morgan Franklin","startTime":626.91,"endTime":630.619,"body":"get. And podcasting is kind of"},{"speaker":"Morgan Franklin","startTime":630.681,"endTime":634.579,"body":"like that. The more time that"},{"speaker":"Morgan Franklin","startTime":630.681,"endTime":634.579,"body":"you give yourself, the more time"},{"speaker":"Morgan Franklin","startTime":634.641,"endTime":638.538,"body":"you're going to take and it will"},{"speaker":"Morgan Franklin","startTime":634.641,"endTime":638.538,"body":"end up taking your whole week"},{"speaker":"Morgan Franklin","startTime":638.601,"endTime":641.933,"body":"just to do one episode. Like I"},{"speaker":"Morgan Franklin","startTime":638.601,"endTime":641.933,"body":"said in the beginning,"},{"speaker":"Morgan Franklin","startTime":641.996,"endTime":645.704,"body":"podcasting is hard work, and"},{"speaker":"Morgan Franklin","startTime":641.996,"endTime":645.704,"body":"having a great podcast is even"},{"speaker":"Morgan Franklin","startTime":645.767,"endTime":649.161,"body":"harder. There is no shortcut to"},{"speaker":"Morgan Franklin","startTime":645.767,"endTime":649.161,"body":"quality content in the"},{"speaker":"Morgan Franklin","startTime":649.224,"endTime":652.618,"body":"shownotes. There's a free self"},{"speaker":"Morgan Franklin","startTime":649.224,"endTime":652.618,"body":"audit checklist you can"},{"speaker":"Morgan Franklin","startTime":652.681,"endTime":656.327,"body":"download. This is one of the"},{"speaker":"Morgan Franklin","startTime":652.681,"endTime":656.327,"body":"things that I give podcasters"},{"speaker":"Morgan Franklin","startTime":656.389,"endTime":659.847,"body":"when I first started working"},{"speaker":"Morgan Franklin","startTime":656.389,"endTime":659.847,"body":"with them, and I hope that"},{"speaker":"Morgan Franklin","startTime":659.909,"endTime":663.681,"body":"you'll download it and see what"},{"speaker":"Morgan Franklin","startTime":659.909,"endTime":663.681,"body":"the areas you can work on in"},{"speaker":"Morgan Franklin","startTime":663.744,"endTime":667.766,"body":"your podcast are. This is a list"},{"speaker":"Morgan Franklin","startTime":663.744,"endTime":667.766,"body":"of simple actionable items that"},{"speaker":"Morgan Franklin","startTime":667.829,"endTime":671.223,"body":"are exactly like the things"},{"speaker":"Morgan Franklin","startTime":667.829,"endTime":671.223,"body":"we've talked about in this"},{"speaker":"Morgan Franklin","startTime":671.286,"endTime":674.869,"body":"podcast. You can grow your"},{"speaker":"Morgan Franklin","startTime":671.286,"endTime":674.869,"body":"audience, I know that you can."},{"speaker":"Morgan Franklin","startTime":674.932,"endTime":678.326,"body":"You can have a top ranking"},{"speaker":"Morgan Franklin","startTime":674.932,"endTime":678.326,"body":"podcast, you can have three"},{"speaker":"Morgan Franklin","startTime":678.389,"endTime":682.349,"body":"sponsors on every episode, but"},{"speaker":"Morgan Franklin","startTime":678.389,"endTime":682.349,"body":"you can't do any of that without"},{"speaker":"Morgan Franklin","startTime":682.412,"endTime":686.309,"body":"a plan and direction. Hey, thank"},{"speaker":"Morgan Franklin","startTime":682.412,"endTime":686.309,"body":"you so much for joining me on"},{"speaker":"Morgan Franklin","startTime":686.372,"endTime":690.331,"body":"this episode. If you enjoyed the"},{"speaker":"Morgan Franklin","startTime":686.372,"endTime":690.331,"body":"podcast and you'd like to hear"},{"speaker":"Morgan Franklin","startTime":690.394,"endTime":694.354,"body":"more episodes like this one, go"},{"speaker":"Morgan Franklin","startTime":690.394,"endTime":694.354,"body":"ahead and subscribe to the show"},{"speaker":"Morgan Franklin","startTime":694.417,"endTime":697.874,"body":"new episodes every Monday"},{"speaker":"Morgan Franklin","startTime":694.417,"endTime":697.874,"body":"morning and if you found this"},{"speaker":"Morgan Franklin","startTime":697.937,"endTime":701.897,"body":"episode valuable and you want to"},{"speaker":"Morgan Franklin","startTime":697.937,"endTime":701.897,"body":"help other business owners and"},{"speaker":"Morgan Franklin","startTime":701.96,"endTime":705.731,"body":"podcasters we leave me a five"},{"speaker":"Morgan Franklin","startTime":701.96,"endTime":705.731,"body":"star review. It helps the show"},{"speaker":"Morgan Franklin","startTime":705.794,"endTime":709.502,"body":"rank higher in the charts and"},{"speaker":"Morgan Franklin","startTime":705.794,"endTime":709.502,"body":"brings more entrepreneurs the"},{"speaker":"Morgan Franklin","startTime":709.565,"endTime":713.4,"body":"information they need to start"},{"speaker":"Morgan Franklin","startTime":709.565,"endTime":713.4,"body":"making money on their podcast."}]}