Brand Strategy Unpacked: Marketing Through The Buyer Journey

Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4 phases of the marketing funnel, to simplify the customer journey and bring clarity to your business. Listen in to gain an understanding of the phases of awareness, consideration, delivery & loyalty. 

To access your free worksheet mentioned in this episode, click here.

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

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What is Boring Is Bad For Business?

Welcome Boring Is Bad For Business a podcast by The Good Studio. As a brand studio we’ve seen too many brands play it safe and it's causing them to get lost in a sea of same-ness. This show, hosted by Joel Harris and Soojee Ford, is to encourage brands and business owners to embrace what makes them different and translate that into bold brand experiences that delight and spark emotional connections.

The Good Studio is a Sunshine Coast strategic brand and digital studio that helps bold brands be the go-to authority in their industry.