Retail Remix

We’ve all fallen for it: The point-of-purchase display that has a plethora of small items you just have to have. Some brands and retailers are realizing there’s power in creating similar experiences online.

Show Notes

We’ve all fallen for it: The point-of-purchase display that has a plethora of small items you just have to have. Some brands and retailers are realizing there’s power in creating similar experiences online.  
 
However, few have truly mastered the checkout experience, using data to feature relevant products and services that boost basket sizes. During this episode of Retail Remix, we chat with Ashley Firmstone, SVP of Customer Success for Rokt, to find out why. She shares:  
  • Why data disconnects are preventing retailers from "seizing the transaction moment”;  
  • How the rise of media networks and advertising services in retail is making the checkout page prime real estate; and 
  • User experience lessons from AMC and other brands.    
RELATED LINKS 

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.