Current & Critical - Wendy Winder, Brand & Marketing in Western Canada

In this episode, I discuss the importance of a brand experience with Wendy Winder, National Director of Marketing at Good Earth Coffeehouse.

Show Notes

Good Earth Coffeehouse is yet another Alberta success story that's been serving up fresh coffee for 30 years. So, what's their secret? Is it having the right beans for the right price? For Wendy, it's all about having the right balance of marketing and brand experience; one that, in Good Earth Coffeehouse’s case, makes customers feel like they've been transported to an Italian café. Join me as Wendy talks about her role at Good Earth Coffeehouse, the importance of brand experiences and how this Albertan success story is looking to the future while maintaining their social responsibility and environmental values.

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Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

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