The Weekly Boost

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Summary

One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this …

Buyers (and sellers) are going to be ready when they choose to be ready, not when you want them to be ready.

So when a lead isn’t ready to list or buy right now, we develop this notion that it’s a “bad lead.” But that’s just not true.

Closing more deals is about doing three things well:

1. Meet & talk to people
2. Nurture the relationship
3. Negotiate & close more deals

You can’t jump from step 1 to step 3 without investing some serious time, effort, and energy into step 2.

In this episode, I share some strategies for nurturing the relationship and developing a long term strategy to get them to the finish line.

Show-notes:

- You can use automation to assist in making the sale, but it doesn’t replace the nurturing process [1m:20s]
- The three step process to closing more deals [2m:27s]
- You don’t need more or higher quality leads, you have a lead nurturing problem [3m:30s]
- Understanding the Pancake Effect in your lead generation process [3m:51s]
- How many contact attempts does it take to close a lead? [4m:17s]
- Online leads are button pushers and form fillers [7m:09s]
- The consumer is likely sitting in front of a computer with 5 different browser tabs open – why should they choose you over those 4 other agents? [8m:00s]
- The State of Lead Conversion and Sales Report by Verse [9m:04s]
- You’re going to beat out 83% of the competition if you just make meaningful contact within 5 minutes or less [9m:38s]
- Using Zapier as your connectivity bridge to get leads out of Facebook and into your CRM [10m:54s]
- How we use lead forms and custom questions as part of our qualification process [11m:15s]
- Consumer leads “don’t suck” they’re just early entry buyers [12m:33s]
- What our long-term nurture process looks like [14m:36s]
- The long-term nurture tool we like to use in addition to your drip campaigns [18m:15s]

Show Notes

One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this …

Buyers (and sellers) are going to be ready when they choose to be ready, not when you want them to be ready.

So when a lead isn’t ready to list or buy right now, we develop this notion that it’s a “bad lead.” But that’s just not true.

Closing more deals is about doing three things well:

  1. Meet & talk to people
  2. Nurture the relationship
  3. Negotiate & close more deals
You can’t jump from step 1 to step 3 without investing some serious time, effort, and energy into step 2.

In this episode, I share some strategies for nurturing the relationship and developing a long term strategy to get them to the finish line.

Click the flash-player below to listen now:

Show-notes:

  • You can use automation to assist in making the sale, but it doesn’t replace the nurturing process [1m:20s]
  • The three step process to closing more deals [2m:27s]
  • You don’t need more or higher quality leads, you have a lead nurturing problem [3m:30s]
  • Understanding the Pancake Effect in your lead generation process [3m:51s]
  • How many contact attempts does it take to close a lead? [4m:17s]
  • Online leads are button pushers and form fillers [7m:09s]
  • The consumer is likely sitting in front of a computer with 5 different browser tabs open – why should they choose you over those 4 other agents? [8m:00s]
  • The State of Lead Conversion and Sales Report by Verse [9m:04s]
  • You’re going to beat out 83% of the competition if you just make meaningful contact within 5 minutes or less [9m:38s]
  • Using Zapier as your connectivity bridge to get leads out of Facebook and into your CRM [10m:54s]
  • How we use lead forms and custom questions as part of our qualification process [11m:15s]
  • Consumer leads “don’t suck” they’re just early entry buyers [12m:33s]
  • What our long-term nurture process looks like [14m:36s]
  • The long-term nurture tool we like to use in addition to your drip campaigns [18m:15s]
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What is The Weekly Boost?

This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.

I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.

Listen in as I share what’s good in real estate & the world of marketing!