The Search Economy | How to Avoid Wasting Time with Vanity Metrics in The Search Economy

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. 

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What is The Search Economy ?

Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them.

On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.