Show Notes
We talk a lot about community on this podcast, as well as in the Slack group.
Having a community for your product is incredibly useful: it creates brand evangelists, helps with customer acquisition and product feedback.
But there is one benefit that isn’t talked much about: it helps you understand your customers a lot more. When you’re chatting with your customers day in and day out within a community, you see their pains and struggles first hand. The result? You build a much more customer centric product.
In today’s episode I’m chatting with Holly and Laura, founders of a financial education app, community, Instagram page and blog for women called Financielle. It started as an Instagram page, but over time evolved into a product that helps people manage their finances.
What I love about Holly and Laura’s story is that it is totally organic and their app is completely bootstrapped. They have used their community and the profits from their app to build a startup that is growing and very customer centric.
In this episode, we talk about the pain points of the people in their community, how they manage their Instagram page (including some tips on how to make finance memes) and how they are monetising and planning on growing their business.
I loved this chat, and I hope you do too. If you want to attend our events in the future, please join us at fintechmarketinghub.com/slack.
Financielle website: https://www.financielle.co.uk/
Holly on LinkedIn: https://www.linkedin.com/in/hollyhollandfinancielle
Laura on LinkedIn: https://www.linkedin.com/in/laurapomfret/