AI is rapidly changing user acquisition (UA), not just by speeding up creative production but by expanding how campaigns themselves can be managed. Host Devin Becker is joined by
Amit Carmi, co-founder and CEO of Sett, to explore how AI is being used to combat creative fatigue, generate video and playable ads, and increasingly automate parts of the UA workflow. Amit breaks down where AI creative works well today and where it still falls short. The conversation also tackles the risks of increasingly homogenous or misleading ads, how platform-owned AI tools from Meta, Google, and AppLovin affect third-party providers, and whether creative teams are being replaced or simply evolving. Finally, Amit explains Sett’s move from data-driven creative generation into UA management agents and shares his view on what AI-driven UA could look like over the next few years.
We’d also like to thank
Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at
https://grow.medal.tvIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.