The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.   Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.   Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.   Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now! We talk about: Introduction [00:00] The current landscape of digital marketing for small businesses [03:38] Dealing with the changes in buyer expectations [07:14] How ABM helps businesses in 6 different ways [10:17] Are you in front of the right audience? [17:34] How to have a targetted marketing if you’re under $10 million [21:43] Coming up with content that connects with your target clients [26:02] One of the most compelling reasons for doing ABM [31:38] Jeff’s pro tips on getting started with ABM [33:58] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) About Our Guest: Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing. Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with. Connect with Jeff MacGurn: Website https://www.businessol.com/ LinkedIn: https://www.linkedin.com/in/jeffmacgurn/      https://www.linkedin.com/company/bolagency/ Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Show Notes

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.

 

Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.

 

Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.

 

Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now!

We talk about:

  1. Introduction [00:00]
  2. The current landscape of digital marketing for small businesses [03:38]
  3. Dealing with the changes in buyer expectations [07:14]
  4. How ABM helps businesses in 6 different ways [10:17]
  5. Are you in front of the right audience? [17:34]
  6. How to have a targetted marketing if you’re under $10 million [21:43]
  7. Coming up with content that connects with your target clients [26:02]
  8. One of the most compelling reasons for doing ABM [31:38]
  9. Jeff’s pro tips on getting started with ABM [33:58]

Resource Links:

About Our Guest:

Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing.

Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with.

Connect with Jeff MacGurn:

Website https://www.businessol.com/

LinkedIn: https://www.linkedin.com/in/jeffmacgurn/

     https://www.linkedin.com/company/bolagency/

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

What is The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!?

Welcome to The Corporate Escapee hosted by Brett Trainor,

We are on a mission to help 10,000 GenX professionals escape the corporate confines and find freedom and balance. We focus on helping you replace your corporate income by monetizing your experience and working fewer hours.

GenX was raised without many rules and a lot of independence. We want to show you how to reclaim that freedom

We blend stories from escapees, how to episodes, subject matter experts and authors.

Subscribe to Corporate Escapee Podcast define your legacy in the world of business today.

Join us and transform your expertise into a thriving, fulfilling business outside the traditional corporate confines.