Let's face it. Experts are made to feel shame about their expertise.
We too often hear things like:
>>don't be an expert, be an explorer
>>don't be smart, be curious
>>don't be an expert, be a human
And these things are said by the very people who claim to get experts known and hired for their work.
And it is time, my friend, that we stop shitting on experts because here's the truth.
The very thing you are told to deny about yourself, about your experience is what will make you great at marketing your business.
Experts bring three great untapped strengths when it comes to marketing, and I'm gonna tell you all about it on this episode of the podcast.
In this episode, you will hear:
- The pressure and societal messages that make experts feel ashamed of their expertise.
- How expertise can be a superpower in marketing rather than a liability
- The three untapped strengths that experts bring to marketing: insatiable curiosity, willingness to experiment and change course, and humility.
Full show notes and transcript are
here.
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)