Demand Gen Dialogue

Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!

Show Notes

Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!

In this podcast, Tim and Bryan sat down to discuss the acquisition on an intimate level. They discussed the ABM landscape and what their combined powers mean for practitioners in the coming months.

Other topics discussed include:
  • What sparked the idea to combine Terminus and Sigstr;
  • The reinvention of email in the B2B marketplace and its potential to evolve;
  • How the acquisition unlocks a wealth of data and intelligence for ABM practitioners; and
  • What current and prospective customers should expect in the imminent future.

What is Demand Gen Dialogue?

Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.