WEBVTT NOTE This file was generated by Descript 00:00:00.319 --> 00:00:02.000 Steve: If I only had one word. 00:00:02.390 --> 00:00:04.550 That I could use to describe Roman. 00:00:05.090 --> 00:00:06.050 It'd be tenacity. 00:00:07.070 --> 00:00:11.360 It's literally the difference between who starts in Ironman and who finishes. 00:00:12.290 --> 00:00:14.780 And Roman is one of those who finished the Ironman. 00:00:16.219 --> 00:00:18.590 I'm very proud that he's part of the Costco family. 00:00:19.399 --> 00:00:22.819 . Today's going to share five ways to network into a community when 00:00:22.819 --> 00:00:24.919 starting your company from zero. 00:00:25.849 --> 00:00:26.809 I'm Steve Schwab. 00:00:27.859 --> 00:00:29.119 And this is the cost of cast. 00:00:30.790 --> 00:00:32.209 It's the Cossack Cast! 00:00:32.599 --> 00:00:35.259 Created by Cossack Go! 00:00:35.260 --> 00:00:37.199 It's time for the show, let's go! 00:00:39.018 --> 00:00:39.298 All right. 00:00:39.298 --> 00:00:40.598 Welcome to Costco cast today. 00:00:40.598 --> 00:00:41.608 We have Roman. 00:00:41.708 --> 00:00:42.878 Everybody knows Roman. 00:00:42.888 --> 00:00:47.168 He has been with Costco for about a year and a half now, and he is 00:00:47.178 --> 00:00:49.168 the partner in Texas Hill country. 00:00:49.738 --> 00:00:53.188 He's growing his company from zero to how many is it now, Roman, about 20. 00:00:53.683 --> 00:00:54.693 Yeah, it's about 20. 00:00:54.723 --> 00:00:55.073 Yeah. 00:00:55.083 --> 00:00:57.393 20 plus two in a pipeline. 00:00:57.393 --> 00:00:57.713 Yeah. 00:00:58.353 --> 00:01:01.493 So 20 and two in the pipeline coming along so I met Roman the very 00:01:01.493 --> 00:01:05.623 first time at the Keystone events and was so impressed with him. 00:01:06.183 --> 00:01:08.713 And when Roman decided he was gonna be part of Casa Go, I 00:01:08.713 --> 00:01:10.243 couldn't have been more excited. 00:01:10.713 --> 00:01:11.823 So welcome, Roman. 00:01:11.823 --> 00:01:12.863 Welcome to Casa Cast. 00:01:13.538 --> 00:01:14.348 Oh, thank you. 00:01:14.348 --> 00:01:14.828 Thank you, Stu. 00:01:14.828 --> 00:01:15.688 I appreciate it. 00:01:15.698 --> 00:01:16.638 Thank you for having me. 00:01:17.588 --> 00:01:22.358 So, Roman, you've done a fantastic job starting from scratch in a 00:01:22.388 --> 00:01:23.318 community you didn't even know. 00:01:24.053 --> 00:01:28.803 He moved in, had to meet new people, figure out how to get ingratiated. 00:01:29.423 --> 00:01:34.003 And you've really taken it and run with it and you've made a go 00:01:34.003 --> 00:01:35.853 of it and have been successful. 00:01:37.043 --> 00:01:39.863 So today we're talking about the five steps and networking in a new market. 00:01:40.083 --> 00:01:43.943 And this goes hand in hand with what Roman has done very well. 00:01:44.043 --> 00:01:49.683 In fact, Bill and Scott were the ones who mentioned that they thought that 00:01:50.063 --> 00:01:51.473 this is the perfect title for you. 00:01:51.973 --> 00:01:55.233 So, number 1, join the local chamber. 00:01:56.423 --> 00:02:00.283 . Absolutely, and I think these are put in the order that we'll 00:02:00.303 --> 00:02:01.823 build one on top of the other one. 00:02:01.823 --> 00:02:07.203 So, local chamber, it's as easy and simple as it sounds, right? 00:02:07.253 --> 00:02:08.753 , and it's fairly inexpensive. 00:02:08.753 --> 00:02:15.433 I think it's ranging from three to 500 a month . My market it's about seven, I 00:02:15.443 --> 00:02:17.943 think 700 different businesses, right. 00:02:17.943 --> 00:02:22.783 And there's everything from real estate agent and, you know, I think there's only 00:02:22.793 --> 00:02:24.223 a handful of property management yet. 00:02:24.448 --> 00:02:27.668 Join that and you become part of the community. 00:02:27.718 --> 00:02:28.848 , you can start networking. 00:02:28.848 --> 00:02:30.858 Like, Hey, by the way, I'm a new member. 00:02:31.438 --> 00:02:34.958 I just joined, would you like to, you know, network meet up? 00:02:34.958 --> 00:02:37.978 And that's kind of the icebreaker when you're reaching out to new people. 00:02:38.568 --> 00:02:40.598 So that's definitely been helpful. 00:02:40.598 --> 00:02:43.838 And they have a ton of, there's at least three, there's like 00:02:43.838 --> 00:02:45.278 a monthly coffee connector. 00:02:45.278 --> 00:02:46.918 So you could just come in and get network. 00:02:47.468 --> 00:02:49.468 There's a lunch and learn session. 00:02:49.478 --> 00:02:51.108 There's Mixers, right? 00:02:51.128 --> 00:02:53.638 And then what I've realized because I'm part of another one, . It's 00:02:53.638 --> 00:02:55.118 a more or less the same idea. 00:02:55.168 --> 00:02:56.878 They have events. 00:02:56.888 --> 00:02:58.098 You can do a ribbon cutting. 00:02:58.098 --> 00:03:00.688 I would definitely recommend doing that, even though I 00:03:00.688 --> 00:03:02.178 don't have a physical location. 00:03:02.728 --> 00:03:06.708 There is a team of people in the chamber that actually, that's 00:03:06.708 --> 00:03:08.758 their job to help you, right? 00:03:08.788 --> 00:03:11.658 Even you can come to the chamber, there's going to be at least 00:03:11.658 --> 00:03:13.278 seven or eight or 10 people. 00:03:13.723 --> 00:03:15.843 Like cheering, like, Hey, awesome. 00:03:15.843 --> 00:03:16.543 Congrats. 00:03:16.573 --> 00:03:19.853 They give you like these big scissors and then photos. 00:03:19.853 --> 00:03:24.613 And I actually have a photo and the article in the local news newspaper. 00:03:25.103 --> 00:03:26.213 So that's awesome. 00:03:26.213 --> 00:03:26.963 I was nervous. 00:03:26.973 --> 00:03:28.283 I'm like, Hey, who's going to come? 00:03:28.303 --> 00:03:29.283 Is it going to be just me? 00:03:29.283 --> 00:03:29.723 Like, no. 00:03:30.163 --> 00:03:32.333 So that's their job volunteers. 00:03:32.333 --> 00:03:33.713 They call them ambassadors. 00:03:34.223 --> 00:03:37.673 And a lot of these guys either mortgage brokers, insurance, again, 00:03:38.123 --> 00:03:42.023 All these folks that are really helpful to grow your business in 00:03:42.023 --> 00:03:44.713 that home services relationship. 00:03:45.013 --> 00:03:50.183 So yeah, that's, and again, as we go through the other levels, and as you know, 00:03:50.183 --> 00:03:54.223 Steve, like all these people, the active people, they all know one another, right? 00:03:54.223 --> 00:03:56.953 You're going to see them, these different events, you know, 00:03:56.983 --> 00:03:58.603 coffee connected, there's another. 00:03:58.958 --> 00:04:01.188 Like a local chamber star award thing. 00:04:01.198 --> 00:04:04.948 And you start seeing, they start seeing you and they like, okay. 00:04:04.948 --> 00:04:08.278 And they start referring your business without you even doing anything, just 00:04:08.278 --> 00:04:12.518 by you seeing that you committed that you're showing up and then they take you 00:04:12.558 --> 00:04:14.968 as you want to one of them basically. 00:04:15.318 --> 00:04:18.018 So that's definitely been working in my market. 00:04:19.198 --> 00:04:23.748 I feel like when you're going to a local chamber that consistency really matters 00:04:23.758 --> 00:04:27.328 so that the people that are there know that you're committed to being part of 00:04:27.328 --> 00:04:31.318 the community is that what you found or what was 100 percent take away from them? 00:04:31.578 --> 00:04:33.658 Yeah, because the 1st time you come. 00:04:33.978 --> 00:04:34.588 Okay. 00:04:34.648 --> 00:04:35.928 Nobody knows you right? 00:04:36.008 --> 00:04:40.218 The 2nd time you come and then the 3rd and 4th, like, oh, right. 00:04:40.218 --> 00:04:43.268 So, again, because you start seeing the same active people 00:04:44.328 --> 00:04:47.218 and obviously active people, they know everyone and they know them. 00:04:47.218 --> 00:04:47.338 Yeah. 00:04:47.638 --> 00:04:52.648 So I actually picked up a couple with people say, Oh, you've been recommended 00:04:52.648 --> 00:04:57.658 by so and so from the chamber and they don't even shop anywhere else because they 00:04:57.658 --> 00:05:00.608 just so trust their local chamber members. 00:05:01.148 --> 00:05:05.648 So it's, I think that's the best like clients you can pick because they 00:05:05.648 --> 00:05:09.658 trust you because you know, you know, you were trusted by other members and 00:05:09.668 --> 00:05:13.668 they get, but yes, they need to know at least I would say once a month. 00:05:14.253 --> 00:05:14.513 Right. 00:05:14.513 --> 00:05:17.303 I, in the beginning I would go to everything, like I would do the coffee 00:05:17.333 --> 00:05:18.993 connector mixers, like everything. 00:05:18.993 --> 00:05:22.213 You just want to get involved, get to know people, but then it's 00:05:22.213 --> 00:05:23.763 just, you want to keep it going. 00:05:24.233 --> 00:05:27.323 So they at least, you know, know you're still around, you're doing business. 00:05:27.323 --> 00:05:28.453 Well, they get it. 00:05:28.453 --> 00:05:30.823 If you can't make it every meeting, they know you're busy, 00:05:30.853 --> 00:05:32.073 which is a good thing, right? 00:05:32.073 --> 00:05:33.233 They wanted to see your. 00:05:33.578 --> 00:05:37.018 You're busy, you're, you know, you're doing business, but you're, 00:05:37.648 --> 00:05:41.528 you know, taking your time to come and share the updates. 00:05:41.528 --> 00:05:42.718 Everybody's like, Hey, how are you? 00:05:42.718 --> 00:05:43.088 Busy. 00:05:43.088 --> 00:05:43.918 Oh, that's awesome. 00:05:43.918 --> 00:05:44.128 Right? 00:05:44.128 --> 00:05:45.238 That's what they want to hear. 00:05:45.668 --> 00:05:49.318 They want to hear that they somehow helped you to get busy. 00:05:49.348 --> 00:05:51.878 I think that's what I see in my market. 00:05:52.348 --> 00:05:52.658 Yeah. 00:05:52.668 --> 00:05:55.308 Other chamber members rooting for your success. 00:05:55.808 --> 00:05:59.748 . So number two, you have go to the local real estate meetups. 00:06:00.768 --> 00:06:05.888 And that's been since my, you know, like a journey as a real estate investor and 00:06:05.888 --> 00:06:07.488 I've spent, and there's a ton of them. 00:06:07.488 --> 00:06:09.318 There's this website called meetup. 00:06:09.348 --> 00:06:11.958 com and you can actually start your own meetup, right? 00:06:11.988 --> 00:06:12.808 That's another thing. 00:06:12.808 --> 00:06:16.618 If there is nothing in your area, it depends on the market and there's a. 00:06:17.258 --> 00:06:22.728 Stuff from virtual local, but yeah, like I would go and even 00:06:22.728 --> 00:06:25.758 specific Airbnb investor friendly. 00:06:26.318 --> 00:06:31.478 And then every, I would say every big market, every big real estate 00:06:31.528 --> 00:06:33.318 agent will have its own meetup. 00:06:33.358 --> 00:06:34.548 And that's where you want to go. 00:06:34.918 --> 00:06:37.898 One just say, you know, Hey, this is what I'm doing. 00:06:38.418 --> 00:06:39.808 Get to know that agent. 00:06:39.808 --> 00:06:42.108 And then you'll get to know a lot of the people either. 00:06:42.553 --> 00:06:44.303 They are doing this themselves. 00:06:44.313 --> 00:06:45.753 So they look in front managers. 00:06:45.753 --> 00:06:49.693 So it's just more I would say informal because with chamber, 00:06:49.713 --> 00:06:51.263 it's more formal, right? 00:06:51.333 --> 00:06:53.183 And also think of dumb demographics. 00:06:53.183 --> 00:06:56.603 I realized with those meetups, it's probably younger generation with 00:06:56.603 --> 00:07:00.903 chambers that just more kind of different generation that are it's 00:07:00.903 --> 00:07:04.743 not their first rodeo, I would put it that way, so definitely check out 00:07:04.743 --> 00:07:10.563 those real estate investor meetups and for number three, you said, uh, 00:07:10.573 --> 00:07:12.623 visit the local real estate brokers. 00:07:13.123 --> 00:07:14.833 What's the difference between that and meeting with the 00:07:14.833 --> 00:07:16.673 investors , where do you meet them? 00:07:17.313 --> 00:07:18.313 How do you get ahold of them? 00:07:18.363 --> 00:07:19.193 How do you in front of them? 00:07:19.193 --> 00:07:20.623 What, you know, what's that process? 00:07:21.013 --> 00:07:21.393 Perfect. 00:07:21.423 --> 00:07:22.753 So that's kind of the segue, right? 00:07:22.753 --> 00:07:26.903 So almost, well, not almost every chamber will have their we'll have 00:07:26.903 --> 00:07:32.493 their real estate guy and that's where you can, by going into the chamber, 00:07:32.503 --> 00:07:35.973 you're going to know, Hey, I don't know, John Smith, he, you know, but 00:07:35.973 --> 00:07:37.313 then you can reach out to that guy. 00:07:37.333 --> 00:07:39.033 It's like, Hey, I want to come to your office. 00:07:39.633 --> 00:07:43.703 Like I can bring some breakfast and donuts and I can speak because normally 00:07:43.703 --> 00:07:48.663 they have insurance guy Some mortgage guy right then every meeting like every month. 00:07:48.713 --> 00:07:53.453 They would have you know some sort of like an educational session and You 00:07:53.453 --> 00:07:56.123 know They can give you like two to five minutes to talk about what you 00:07:56.123 --> 00:08:00.853 do and how you can help them right always focus So for example, hey, I 00:08:00.853 --> 00:08:04.083 can give you rental projections right like everything about what's in it for 00:08:04.083 --> 00:08:07.968 me Because again, these agents they don't want to be in that office, right? 00:08:07.968 --> 00:08:11.378 They all hustling and bustling, doing deals, talking to their clients. 00:08:11.848 --> 00:08:14.628 And if they're there, they want to be intentional, make sure that's 00:08:14.658 --> 00:08:20.148 what's in it for them, or just simply find, look at like the, who's the 00:08:20.148 --> 00:08:23.518 biggest presence from the number of agents and just go knock on the door. 00:08:23.588 --> 00:08:24.308 And their receptionist. 00:08:25.163 --> 00:08:27.023 And talk about, Hey, this is what I do. 00:08:27.023 --> 00:08:30.743 I want to, you know, come and bring a breakfast, one of your 00:08:30.743 --> 00:08:32.583 meetings and talk about what I do. 00:08:32.613 --> 00:08:36.243 They might say, okay, we'll get back to you, but just follow up. 00:08:36.763 --> 00:08:38.353 And that's what I realized again it's. 00:08:40.203 --> 00:08:43.713 Less likely it's going to happen from the first time, but if you're more consistent, 00:08:43.793 --> 00:08:45.313 you just kind of keep following up 00:08:45.813 --> 00:08:48.733 do you do anything to get past the gatekeepers to get to the real 00:08:48.733 --> 00:08:52.103 estate broker when you're speaking to the secretaries or the front desk? 00:08:52.103 --> 00:08:53.993 Is there any sort of a hook or? 00:08:54.603 --> 00:08:58.193 I would normally, I mean, cause you'll see there's a bunch of 00:08:58.193 --> 00:09:00.263 like their business cards, right? 00:09:00.263 --> 00:09:04.183 And if then I would just pick the card of a person who is the, either the general 00:09:04.183 --> 00:09:05.703 manager, I would just reach out to them. 00:09:06.398 --> 00:09:09.068 Um, cause yeah, to your point, sometimes they like, Oh yeah we'll 00:09:09.068 --> 00:09:13.238 take your card and you never hear from them just directly go to the source. 00:09:13.538 --> 00:09:16.808 Or there's another way whenever they have their listings, right? 00:09:16.808 --> 00:09:21.858 And you can go to Zillow or something and you run the projection and you can just 00:09:21.898 --> 00:09:24.128 email it to them or call them, right? 00:09:24.128 --> 00:09:28.258 It's, it's one of those, but again, be consistent, send them one, two, 00:09:28.298 --> 00:09:30.048 three, and then say, Hey, by the way. 00:09:30.388 --> 00:09:31.688 I was at your office. 00:09:31.718 --> 00:09:33.088 I was stuck in your receptionist. 00:09:33.088 --> 00:09:34.968 So just build that relationship. 00:09:35.398 --> 00:09:38.968 But again, the best one, if they're part of the chamber, you can say, Hey, I'm a 00:09:38.978 --> 00:09:41.478 part of the chamber, a new kid in town. 00:09:42.048 --> 00:09:44.138 I would like to see if we can do business together. 00:09:44.138 --> 00:09:45.738 And then, you know, everyone likes that. 00:09:46.408 --> 00:09:50.308 Everyone wants to see how you can help them grow their business. 00:09:51.198 --> 00:09:51.408 Yeah. 00:09:51.408 --> 00:09:55.028 I think especially when you're speaking to real estate agents and 00:09:55.038 --> 00:09:58.748 brokers, they're really about what sort of value can you bring to them? 00:09:58.948 --> 00:10:02.668 You know, for the referrals, if you walk in and just ask, , for favors 00:10:02.678 --> 00:10:06.808 right away, why, , I don't see why they would ever want to talk to you. 00:10:07.128 --> 00:10:08.698 It's about what you can bring to them in value. 00:10:09.033 --> 00:10:09.353 Yeah. 00:10:10.253 --> 00:10:15.143 So you had find local business networking groups, like what kind 00:10:15.143 --> 00:10:17.793 of networking groups, how do you find them and how do you join them? 00:10:18.438 --> 00:10:24.698 So one , it's called BNI it's the good thing is about that group is only one 00:10:24.728 --> 00:10:26.658 industry can be represented, right? 00:10:26.658 --> 00:10:30.858 So there's only could be one property manager, one realtor, one mortgage. 00:10:30.858 --> 00:10:32.188 So there's no competition. 00:10:32.728 --> 00:10:36.748 And we meet every week and it's a commitment, right? 00:10:36.748 --> 00:10:38.938 It's a one year you pay a fee. 00:10:38.938 --> 00:10:41.598 I think it's upwards of something like 700. 00:10:41.628 --> 00:10:47.818 But again, the sole purpose of this group is to give you referrals, right? 00:10:47.818 --> 00:10:51.608 Like as I'm looking and you think about it, like that's where my, 00:10:51.638 --> 00:10:53.508 I was going to do these groups. 00:10:53.528 --> 00:10:55.308 There's like 20 of us. 00:10:55.758 --> 00:10:59.708 And as you go into the group, there's 20 people that work in your favor. 00:11:00.198 --> 00:11:02.248 To get you referrals, right? 00:11:02.248 --> 00:11:05.458 Because they know if they can bring your referral, you're going 00:11:05.458 --> 00:11:06.598 to bring their referral, right? 00:11:06.598 --> 00:11:10.458 So it just in one, an example, I know there's a number of different, even 00:11:10.458 --> 00:11:13.818 like book clubs or women business. 00:11:13.848 --> 00:11:15.788 There's just so much stuff out there. 00:11:16.388 --> 00:11:19.368 Like it's you can probably end up going every hour, every 00:11:19.368 --> 00:11:20.998 day to these different groups. 00:11:21.428 --> 00:11:23.698 Uh, but I think in the beginning, I would definitely 00:11:23.698 --> 00:11:25.368 recommend at least two or three. 00:11:25.728 --> 00:11:28.388 And then again, you'll see these similar faces, right? 00:11:28.408 --> 00:11:28.688 Cause. 00:11:29.113 --> 00:11:32.983 Chamber people, these, the B and I, a lot of the similar faces, 00:11:33.293 --> 00:11:37.433 people that are active in the community, but sometimes they get 00:11:37.433 --> 00:11:39.083 active, they get so much business. 00:11:39.493 --> 00:11:42.083 They didn't have time to do all these networking events. 00:11:42.093 --> 00:11:44.043 So it has to be a good balance. 00:11:44.593 --> 00:11:47.373 Yeah, have you found any networking groups that were not worth it? 00:11:47.773 --> 00:11:50.783 You know, maybe somebody went to and you're like man, this just isn't 00:11:50.783 --> 00:11:59.008 working and you wouldn't recommend Uh, I would it has to be a Trying to 00:11:59.048 --> 00:12:03.898 think for some, I mean, yeah, just, I would go to one and then scratch it. 00:12:04.458 --> 00:12:11.168 A lot of the stuff, like some of the fundraising, I would also caution 00:12:11.168 --> 00:12:17.248 against signing up for unnecessary, subscriptions or ads, right? 00:12:17.248 --> 00:12:18.498 A lot of that stuff. 00:12:19.008 --> 00:12:19.898 Like galas. 00:12:19.898 --> 00:12:20.118 Yeah. 00:12:20.118 --> 00:12:23.508 They all sound so cool and sexy, but a lot of the time it could 00:12:23.518 --> 00:12:26.278 be just unnecessary spending. 00:12:27.418 --> 00:12:27.788 That's great. 00:12:27.888 --> 00:12:29.988 And number five, your final one. 00:12:29.988 --> 00:12:34.918 And I think I like this one the most is Find and join local Facebook 00:12:34.928 --> 00:12:36.608 groups and local communities. 00:12:36.658 --> 00:12:39.598 Tell me about, , which Facebook groups are you joining? 00:12:39.768 --> 00:12:41.208 How are you participating with them? 00:12:41.478 --> 00:12:43.688 Cause joining them, I don't think it's just enough, right? 00:12:43.688 --> 00:12:46.038 So what are you doing once you get into those Facebook groups? 00:12:46.748 --> 00:12:48.018 Again, perfect example. 00:12:48.993 --> 00:12:50.243 Everything comes together. 00:12:50.243 --> 00:12:51.833 Like I joined this B and I group. 00:12:52.183 --> 00:12:55.563 That's how I learned about it's called this dripping Springs neighbors. 00:12:55.583 --> 00:12:58.473 It's literally like there's 20, 000 people in that group and 00:12:58.473 --> 00:13:00.093 it's all around that community. 00:13:00.094 --> 00:13:04.353 And now I get the police wants to date people tag me. 00:13:04.353 --> 00:13:06.953 Cause somebody goes in and ask, Hey, do you know a property manager? 00:13:07.023 --> 00:13:11.623 And like, basically my people from my network, they're like, Oh yeah, Roman. 00:13:11.623 --> 00:13:13.803 And they tag me and then people reach out to me. 00:13:13.803 --> 00:13:14.023 Right. 00:13:14.023 --> 00:13:14.263 So. 00:13:15.668 --> 00:13:17.528 It's like the best thing ever. 00:13:17.528 --> 00:13:20.818 It's like, literally you just, you do nothing and then they delete. 00:13:20.818 --> 00:13:25.688 So a lot of them, I wouldn't say tie kickers, but like a lot of the people 00:13:25.688 --> 00:13:29.168 like just want to get education, but I closed the deal like that. 00:13:29.168 --> 00:13:29.378 Right. 00:13:29.378 --> 00:13:33.098 And then again, nobody questioned, they didn't shop anywhere else because they 00:13:33.098 --> 00:13:34.418 know, Hey, I'm part of the community. 00:13:34.418 --> 00:13:38.598 Somebody from that local group . Recommended my name and here I am. 00:13:39.008 --> 00:13:40.898 And again, it's totally free. 00:13:41.468 --> 00:13:46.188 But again, it just, you have to be intentional and not joining 20 different 00:13:46.198 --> 00:13:48.118 groups cause you'll just get bombarded. 00:13:48.448 --> 00:13:52.908 But there's real estate groups similar, and you'll probably find the people 00:13:52.908 --> 00:13:54.408 that are active in the meetup groups. 00:13:54.843 --> 00:13:57.013 They're going to be active in those Facebook groups. 00:13:57.213 --> 00:14:02.803 So it's , depending on the market, obviously, if it's not like big city, even 00:14:02.803 --> 00:14:05.923 like Austin, it's still similar faces. 00:14:06.483 --> 00:14:10.683 But like even the smaller, maybe even beach markets or mountain market, 00:14:10.683 --> 00:14:12.383 like everybody knows everyone. 00:14:12.403 --> 00:14:15.833 And that's another way you can pick up your staff, your cleaners, your 00:14:15.833 --> 00:14:20.303 maintenance, because people just know everyone in that small community. 00:14:21.273 --> 00:14:25.533 Roman, When you join these Facebook groups, , you're going on in obviously 00:14:25.533 --> 00:14:31.513 as Roman, not as the company you're posting, but obviously I don't think 00:14:31.513 --> 00:14:33.133 you're posting just about your company. 00:14:33.653 --> 00:14:37.683 What are you doing to draw attention or build relationships 00:14:37.683 --> 00:14:39.563 or trust with that Facebook group? 00:14:39.573 --> 00:14:42.383 What are the, some of the practices that you do, you know, and I 00:14:42.393 --> 00:14:44.453 think it's fantastic with the one, two punch you have with. 00:14:45.003 --> 00:14:48.903 Already having some local contacts are in that same group, but just 00:14:48.943 --> 00:14:52.633 within your own initiatives on that page, what are you doing to earn 00:14:52.633 --> 00:14:54.253 the right to have a conversation. 00:14:55.353 --> 00:14:55.973 Basically? 00:14:55.973 --> 00:14:59.963 The first one you can just, Hey I'm, you know, and in my case, I was new, 00:15:00.013 --> 00:15:04.213 we just moved, I opened up the business just more like obviously saying who 00:15:04.213 --> 00:15:09.133 I am and what I do, and then leave it as, Hey, if you're, if you have any 00:15:09.133 --> 00:15:14.723 questions, like I'm here to help in any way I can without, Pushing and selling. 00:15:14.723 --> 00:15:15.873 I think that's the big one. 00:15:15.883 --> 00:15:20.013 And then we have one day a week, like on Tuesday, it's called, I think, 00:15:20.013 --> 00:15:22.153 bit Tuesday, business Tuesdays. 00:15:22.153 --> 00:15:23.543 And the thing that's universal. 00:15:23.903 --> 00:15:27.953 And then that way, that's where you can talk about your business and everything. 00:15:27.953 --> 00:15:31.753 But the way I would just engage in posts, right. 00:15:31.753 --> 00:15:35.303 If people say even you don't like something's more. 00:15:35.733 --> 00:15:40.843 Even if it's not your wheelhouse, just some people talk about or ask questions. 00:15:40.853 --> 00:15:43.153 You can just share your experience. 00:15:43.523 --> 00:15:46.313 The more they start seeing your name, they can, they, they 00:15:46.313 --> 00:15:47.813 just relate, Oh, he's local. 00:15:47.813 --> 00:15:48.513 He's here. 00:15:48.963 --> 00:15:51.573 Versus if you start talking about, Hey, I'm doing property 00:15:51.573 --> 00:15:53.693 management, we're charging 25%. 00:15:53.893 --> 00:15:54.153 Yeah. 00:15:54.153 --> 00:15:55.783 You don't want to never do that. 00:15:56.243 --> 00:15:59.973 Cause they will know trust me, people like they'll go to your profile and obviously 00:16:00.003 --> 00:16:01.573 have a good professional profile. 00:16:01.983 --> 00:16:07.253 But here and there just you can plug in your new properties or your cool 00:16:07.253 --> 00:16:11.313 this and that like it's all around similar how you would share in your 00:16:11.313 --> 00:16:16.673 profile talk about what you do but in the good way not like sales salesy way 00:16:16.723 --> 00:16:21.763 but then also you can once you start seeing somebody's asking you can always 00:16:21.773 --> 00:16:23.188 dm them right you can look them up. 00:16:23.998 --> 00:16:26.608 Or the friend request and you're like, Hey, I'm local. 00:16:26.628 --> 00:16:27.978 By the way, I saw your post. 00:16:28.438 --> 00:16:29.308 You had some questions. 00:16:29.338 --> 00:16:33.718 I'm more than happy to help you in any way I can without like, Hey, here's 00:16:33.718 --> 00:16:35.298 my company who offered these services. 00:16:35.348 --> 00:16:37.518 No, it's just more on that, on the personal level. 00:16:39.268 --> 00:16:43.678 So roman you put down anticipate as your favorite, principle from the 00:16:43.728 --> 00:16:46.648 orange credo Can you tell me a little bit about why that's your favorite? 00:16:48.508 --> 00:16:49.728 No, that's perfect question. 00:16:49.728 --> 00:16:50.058 Thank you. 00:16:50.058 --> 00:16:55.188 See I'll I the way I look at it is basically from two You As I like 00:16:55.188 --> 00:16:58.308 to see that we have two clients, we have the homeowner and the guest 00:16:59.068 --> 00:17:03.338 and I'm I like to be anticipate that's being proactive, right? 00:17:03.388 --> 00:17:06.558 Like I'm being proactive before the guest arrives, make sure 00:17:06.558 --> 00:17:09.588 they have all the instructions, , information about the property. 00:17:10.148 --> 00:17:12.918 And it's the same mindset for the owner, right? 00:17:12.918 --> 00:17:17.288 Make sure the owner knows what's happening with this property or what we do in 00:17:17.708 --> 00:17:21.528 versus looking at the owner statement, like, okay, this is the fact, right? 00:17:21.688 --> 00:17:22.828 There's nothing you can do. 00:17:23.223 --> 00:17:25.743 But prep him up, anticipate what's coming. 00:17:25.813 --> 00:17:28.033 And I think that's , it's been really helpful. 00:17:28.643 --> 00:17:31.443 And what I see people like, especially owners are, Oh yeah. 00:17:31.443 --> 00:17:32.473 Thank you for letting me know. 00:17:32.473 --> 00:17:33.923 There's no surprises you like. 00:17:34.528 --> 00:17:37.478 Or you don't, you know, they don't hear from you in two or three weeks and then 00:17:37.478 --> 00:17:42.318 the owner statement comes out and they like, well, okay, why didn't you tell me? 00:17:42.338 --> 00:17:42.578 Right? 00:17:42.578 --> 00:17:45.998 So I think that's how I like to think about anticipation and obviously with 00:17:46.018 --> 00:17:50.068 guests, it's not like they just book it and they get bombarded with these 00:17:50.068 --> 00:17:54.688 automated messages, but just show them that you're, you know, a live 00:17:54.708 --> 00:17:56.508 person, not just automated message. 00:17:56.508 --> 00:17:57.838 And I think that goes far. 00:17:58.318 --> 00:17:59.208 Especially for them. 00:17:59.208 --> 00:17:59.988 They're not surprised. 00:17:59.988 --> 00:18:02.458 They know where to go different codes. 00:18:02.478 --> 00:18:02.738 What? 00:18:02.768 --> 00:18:04.678 What are the, , local restaurants? 00:18:04.948 --> 00:18:07.708 , and again, during the stay, we're anticipating what they 00:18:07.708 --> 00:18:09.468 might need, what they might ask. 00:18:10.068 --> 00:18:11.738 So there's no surprises, right? 00:18:11.738 --> 00:18:13.528 So it's to minimize. 00:18:14.233 --> 00:18:20.343 chances of a guest leaving a bed review and minimizing chances of owner to start 00:18:20.343 --> 00:18:24.093 thinking about another property manager because this one's not doing the job. 00:18:24.093 --> 00:18:25.683 So I think that's how I think about it. 00:18:26.433 --> 00:18:30.953 I like how you think about it being intentional, about how you anticipate 00:18:31.013 --> 00:18:33.323 more than just anticipating mechanically. 00:18:33.893 --> 00:18:35.358 So that it drives value. 00:18:36.158 --> 00:18:40.698 Roman, you wrote it may take you 10 years to become an overnight success. 00:18:41.108 --> 00:18:43.838 Take a long-term approach in everything that you do. 00:18:44.338 --> 00:18:46.498 I think that reflects who you are as a person. 00:18:47.048 --> 00:18:49.658 When I watch you do the Iron Man and just. 00:18:49.948 --> 00:18:54.298 Everything you do in life and I'd like you on the closing thoughts to just tell 00:18:54.298 --> 00:18:55.968 us a little bit about why you wrote that 00:18:56.768 --> 00:19:00.048 I think I'm really impatient and sometimes want everything like now 00:19:00.098 --> 00:19:04.968 like yesterday, but that just doesn't happen as you know as you look at Elon 00:19:05.048 --> 00:19:09.918 Musk or whoever like Steve Jobs it takes time to, perfect something. 00:19:10.418 --> 00:19:14.198 I like another saying like You can't go from first grade to the 10th grade, right? 00:19:14.198 --> 00:19:15.038 It takes time. 00:19:15.038 --> 00:19:18.138 Like it has to, you have to evolve and learn. 00:19:18.728 --> 00:19:20.948 As I go look at my experience, right? 00:19:20.958 --> 00:19:23.838 Like it's sometimes you look at, Oh my God, it's only been a year, 00:19:23.838 --> 00:19:25.388 but it's feels like it's been 10. 00:19:25.898 --> 00:19:29.258 Cause having that approach and just focusing one, the, on the task at 00:19:29.258 --> 00:19:34.038 hand and not just jumping, Oh, I want to know what I want this now. 00:19:34.428 --> 00:19:38.558 But just enjoying, I think enjoying the journey versus looking for that goal. 00:19:39.158 --> 00:19:42.398 And that's every time you kind of bring yourself like, Oh, this is what I'm 00:19:42.398 --> 00:19:45.758 doing now, like I'm recording this, you know, podcast, I'm talking to you. 00:19:45.808 --> 00:19:47.678 I'm just being now being present. 00:19:48.178 --> 00:19:51.018 I think that's where the value of this whole. 00:19:51.388 --> 00:19:55.768 You know, hustling and busting, not just wanting something then as a goal, but 00:19:56.128 --> 00:20:00.878 enjoying that because you're going to look back like, okay, I did that, right? 00:20:01.348 --> 00:20:05.328 Like that's how that's, that was the journey to get me where I wanted to go. 00:20:06.378 --> 00:20:06.658 Right. 00:20:06.798 --> 00:20:10.678 You know, from the outside looking in Roman, you know, maybe in your 00:20:10.678 --> 00:20:14.678 mind you see your impatience, but for the rest of us, it looks 00:20:14.678 --> 00:20:16.558 like you're being very strategic. 00:20:17.318 --> 00:20:21.318 And taking the road less traveled to building a fantastic company 00:20:21.318 --> 00:20:25.848 that loves on the community doesn't use the community and building a 00:20:25.858 --> 00:20:27.778 office there as your own Costco. 00:20:28.278 --> 00:20:31.228 Thank you very much for being part of this company and thank 00:20:31.228 --> 00:20:32.518 you for coming on Casa cast. 00:20:33.568 --> 00:20:35.128 It's the Casa cast. 00:20:35.188 --> 00:20:37.563 We're so luxury Casa cast. 00:20:38.113 --> 00:20:40.443 They don't want be a casa cast. 00:20:40.678 --> 00:20:46.283 Just don't call it in their being be Casa Cast. 00:20:46.828 --> 00:20:48.923 We got Orange C Credo Casa Cast. 00:20:49.543 --> 00:20:53.643 Our company's need Casa Cast created by ca.