In our world, it's not a question of
if but
when a crisis will strike. In 2023,
96% of businesses experienced emergencies, but only one in five companies were prepared to take action. So in today’s episode, we’re learning to expect the unexpected with the help of our guest:
Sydney Isaacs.
Sydney is a Managing Director for
H/Advisors Abernathy, a communications advisor with one of the leading crisis management firms in the U.S. Far beyond PR strategy, Sydney has spent the last two decades handling and preventing crises like workplace misconduct, product recalls, cybersecurity attacks and physical disasters.
So today, Sydney helps us come up with action plans to handle many business crises. Together, we learn how to build efficient teams of first responders, spot crises before they occur and prioritize the right course of action to fix imminent issues. We also unpack how trust, emotion and communication influence crisis prevention and recovery.
So keep calm and tune into this week’s episode. With Patrick and Sydney, you’ll learn to weather every storm.
Highlights:
- What is a crisis? (3:09)
- A flexible approach to crisis management (5:14)
- Why actions speak louder than words (8:11)
- Fight or flight: handling human emotions in a crisis (10:00)
- Differentiating transparency, honesty and forthrightness (11:49)
- “In a crisis, we want to be boring” (13:17)
- When trust interacts with crisis management (14:35)
- People believe in what they see (16:09)
- How to assemble a crisis management plan (18:53)
- The importance of proof-testing your plan (21:37)
- Qualities of a first responder (23:13)
- Crisis management and social media (26:54)
- Building reputation as crisis prevention (29:12)
Links:
Feedback:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, Natalie.Barron@cadencebank.com, Eydie.Pengelly@cadencebank.com, or danielle.kernell@cadencebank.com.
What is In Good Companies?
Starting and running a business or managing one isn’t for the faint of heart. You’re balancing internal and external forces in a continually changing landscape. You’re building strategies, and banking on the future – no matter what it holds. This is where Cadence Bank’s In Good Companies comes in. We share our wealth of knowledge, and insights from noted industry experts, to guide you through the forces shaping business today.
We’re back for Season 6, and this time, we’re setting our sights on the future of work. We’re asking the big questions, like:
What will your career look like in 2030? Or 2050, even?
How is ESG shaping the future of companies?
And how can we leverage AI to our advantage?
We bring together experts from across the board, from Silicon Valley to multinationals like EY, to help you stay on the cutting edge of business. And we get to know those who are building the future of our companies; because at Cadence Bank, we want to hear the human side of every success story.
Hosting our stellar range of guests this season is our new host, Ari Marin. He is a Cadence Bank Senior Vice President and family enterprise advisor, whose specialty is consulting with family-owned and small businesses. Ari’s idea of “good company” is being around creative, insightful people with unique and inspirational stories. For Season 6, he brings in his curiosity and ambition to In Good Companies, to lead discussions with our guests, and bring listeners across the U.S. all the information they need, in one place, in under 30 minutes.
Ready to launch into the future? Then join us!