Cynthia is the founder and CEO of the National Association of Women Sales Professionals (nawsp.org), 2021 Salesforce influencer, 2020 LinkedIn Top Sales Influencer, a highly sought-after global keynote speaker, and an pioneering champion for Women in Sales.
Cynthia is the podcast host of Unstoppable, with Cynthia Barnes, best-selling author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales and is known for motivating others to feel confident, empowered, and brave. Her insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert, having appeared in over 250 major media outlets around the nation – including appearances in Forbes and the Wall Street Journal.
Cynthia lives by the motto “I’m in it to Win it!”
Follow her on LinkedIn for though-provoking insights on what it takes for women sales professionals to reach the top 1%.
What is Accelerate The Pace?
Marketing and Selling for Ambitious Brands.
Buyers have become numb to traditional marketing and sales tactics. I founded ATP Strategies, a marketing and sales firm, to help small to mid-size businesses to level the playing field against the industry giants.
Over a decade ago, I was working full-time at a large bank while attending business school at night to earn my MBA. My loving wife, an OB/GYN physician, decided to run her first (and only) marathon. Since I my time was fully committed to work and school, I was only able to cheer her on from the stands. Like many married couples, we know exactly how to get under each other's skin. After her race, she would respond to any question I had with the following, "Only a marathoner would understand." That's all it took to get my blood boiling.
After graduation, I ran my own marathon and I immediately told her, "You can't say 'only a marathoner would understand' to me anymore." Without hesitation, she replied, "yeah, but you didn't beat my time!"
I spent the next 7 years, running 8 marathons to beat her time. Some races I was just one minute shy of beating her. That's less than 3 seconds per mile! I finally surpassed her by getting strategic about my approach, through training, nutrition, and running an intentional race. I essentially was able to Accelerate The Pace in key areas throughout the grueling 26.2 mile race.
I took these valuable lessons learned and applied it to ATP Strategies. If you are able to Accelerate The Pace in strategic planning, marketing, and sales strategies, you will see substantial growth.
My podcast focuses on all things marketing and selling. No topic is off limits and I give a brutal assessment of what I see in the market, what to do, and what to avoid.
If you want to learn more, visit us and subscribe to our newsletter at atpstrategies.com.