The Win Rate Podcast with Andy Paul

On today's episode, Andy welcomes three more amazing guests, Nate Nasralla, Co-Founder at Fluint.io, Andrew Peterson, Founder at Clozd, and David Kurkjian, Founder of MasterMessaging. The group starts off discussing the need to gather feedback directly from buyers to understand their decision-making process and factor it into sales strategies and training programs. They highlight the role of cognitive empathy, understanding the buyer's perspective, and identifying the key drivers behind their decision. The conversation also touched on the concept of the "one big thing" that influences buyer decision-making, and that sales teams should invite buyers to share their experiences and participate in team discussions to gain valuable insights.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

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What is The Win Rate Podcast with Andy Paul?

The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!