95% Content

95% Content Trailer Bonus Episode 16 Season 1

Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari)

Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari)Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari)

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In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content.

Here’s what you’ll learn in this episode:
  • Clari’s content strategy: building trust at scale

  • The 3 content pillars: executives, corporate, and employees

  • How Nehal operationalizes content with her team

  • Building employees' personal brands through social media

  • Leveraging cross-channel promotion for audience growth

  • Measuring content success and its impact on pipeline

  • Turning impressions into conversions with a balanced content mix

  • TikTok and its potential for B2B marketing

  • Prioritizing focus on platforms with bandwidth constraints

  • The future of the Content Marketer role in a creator-driven + AI world
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This episode is brought to you by Hatch.

Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. 

To learn more, go to https://hatch.fm.


What is 95% Content?

95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future.

You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content.

No matter what you call it, the goal is the same.

You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you when they’re ready.

We’re going to cover how B2B companies can win with things like: organic social, short-form video, podcasting, YouTube, newsletters, webinars, and communities.

Because the best way to win in 2024 is to already be on your buyers short-list the day they decide they need a solution.

On this show hosted by Erik Jacobson, we’re going to explore how B2B content teams can do exactly that.