Paris Talks Marketing

In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table.

Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands.

Eric has also contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”

We discuss the complexities of today's marketing landscape and discover strategies for success.

Tune in to learn how to master the 'Modern Day Marketing Maze.'

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Timestamps:
  • 02:35 - The modern marketing maze
  • 06:24 - How being a marketer became complicated
  • 09:35 - The BATCOM framework (Branding, Awareness, Traffic, Conversion, Optimization, Maintenance)
  • 11:46 - Balancing Demand Gen & Lead Gen
  • 14:56 - Creating content that converts
  • 20:48 - Career development in marketing
  • 22:53 - Marketing & AI disruption
  • 29:31 - How marketing's function has changed

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.