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In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.
Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:
• The three pillars of marketing
• The impact of Uber's and Airbnb's branding strategies
• Growth marketing
• Users-first approach
• What makes a great leader
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Show Notes
In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.
Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:
• The three pillars of marketing
• The impact of Uber's and Airbnb's branding strategies
• Growth marketing
• Users-first approach
• What makes a great leader
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:
• The three pillars of marketing
• The impact of Uber's and Airbnb's branding strategies
• Growth marketing
• Users-first approach
• What makes a great leader
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.