Ground Up

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Summary

Ryan Bonnici, CMO at G2, checks in after 2 years at the company to share:
- how they grew the team from 5 to 80 people
- how he structures the marketing team into 3 pillars
- how the marketing team measures success
- the strategies that helped them grow monthly sessions from 500,000 to 5 million
- his aggressive approach to goal-setting and planning
- and more...

What is Ground Up?

Ground Up is a podcast about growth, except without all the numbers.

Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.