Should you build a product for a user segment you're not a part of?

A podcast listener emailed me the question, "Would you build a product for a user segment that you're not a part of?". I’ve built a product for an audience I knew nothing about before moving into a user segment I’m more familiar with. In today's episode I share my experience on both sides and my argument for building a product for a user segment you’re a part of (or familiar with).

Show Notes

• Should you build a product for a user segment you're not a part of blog post
• The family business
• With Jack's new product, legal expenses
• @iamashley on Twitter

What is Bootstrapped Digest with Ashley Baxter?

A transparent account of bootstrapping an insurance business as a solo founder.